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Going Mobile with an Integrated Recruitment Strategy - Arie Ball
Going Mobile with an Integrated Recruitment Strategy - Arie Ball
Going Mobile with an Integrated Recruitment Strategy - Arie Ball
Going Mobile with an Integrated Recruitment Strategy - Arie Ball
Going Mobile with an Integrated Recruitment Strategy - Arie Ball
Going Mobile with an Integrated Recruitment Strategy - Arie Ball
Going Mobile with an Integrated Recruitment Strategy - Arie Ball
Going Mobile with an Integrated Recruitment Strategy - Arie Ball
Going Mobile with an Integrated Recruitment Strategy - Arie Ball
Going Mobile with an Integrated Recruitment Strategy - Arie Ball
Going Mobile with an Integrated Recruitment Strategy - Arie Ball
Going Mobile with an Integrated Recruitment Strategy - Arie Ball
Going Mobile with an Integrated Recruitment Strategy - Arie Ball
Going Mobile with an Integrated Recruitment Strategy - Arie Ball
Going Mobile with an Integrated Recruitment Strategy - Arie Ball
Going Mobile with an Integrated Recruitment Strategy - Arie Ball
Going Mobile with an Integrated Recruitment Strategy - Arie Ball
Going Mobile with an Integrated Recruitment Strategy - Arie Ball
Going Mobile with an Integrated Recruitment Strategy - Arie Ball
Going Mobile with an Integrated Recruitment Strategy - Arie Ball
Going Mobile with an Integrated Recruitment Strategy - Arie Ball
Going Mobile with an Integrated Recruitment Strategy - Arie Ball
Going Mobile with an Integrated Recruitment Strategy - Arie Ball
Going Mobile with an Integrated Recruitment Strategy - Arie Ball
Going Mobile with an Integrated Recruitment Strategy - Arie Ball
Going Mobile with an Integrated Recruitment Strategy - Arie Ball
Going Mobile with an Integrated Recruitment Strategy - Arie Ball
Going Mobile with an Integrated Recruitment Strategy - Arie Ball
Going Mobile with an Integrated Recruitment Strategy - Arie Ball
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Going Mobile with an Integrated Recruitment Strategy - Arie Ball

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In this session, hear from Arie Ball, Vice President of Talent Acquisition at Sodexo USA on how a mobile strategy is an essential aspect of an effective recruitment strategy. Get under the hood with …

In this session, hear from Arie Ball, Vice President of Talent Acquisition at Sodexo USA on how a mobile strategy is an essential aspect of an effective recruitment strategy. Get under the hood with Sodexo’s mobile apps as we explore the justification for building the apps, deploying them, and integrating them into their recruiting function. Walk away with an understanding of how mobile fits into your recruiting strategy, as she takes you through live examples and fields questions from the attendees.

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  • Avg time on mobile site 2:30 vs. ~ 1:00 on microsites102% increase in Mobile Web from Q42010 to Q4201140% of SM is accessed from a mobile device50% of facebook access is MobileCareerBuilderInsert Average time per visit8% of traffic is Mobile (Up from 4% in 2010)Jobs2Web talent communityMobile traffic for 2011 was 6.3%; Jan 2012 was 10.9%For our career sitesMobile traffic is currently 18% of page views and 9% of visitors.  That compares to 8% of page views and 4% of visitors for the same time last year.
  • Avg time on mobile site 2:30 vs. ~ 1:00 on microsites102% increase in Mobile Web from Q42010 to Q4201140% of SM is accessed from a mobile device50% of facebook access is MobileCareerBuilderInsert Average time per visit8% of traffic is Mobile (Up from 4% in 2010)Jobs2Web talent communityMobile traffic for 2011 was 6.3%; Jan 2012 was 10.9%For our career sitesMobile traffic is currently 18% of page views and 9% of visitors.  That compares to 8% of page views and 4% of visitors for the same time last year.
  • Seamless vs. LiquidI can use the solution on my desktop, tablet, tvAnd it feels right there. I can pick up on one tol where I left off on anotherAnd it works
  • Transcript

    • 1. 1Mobile Recruitment Strategyand the Sodexo Jobs AppsArie Ball, Vice PresidentSourcing and Talent AcquisitionSodexo USA@Arie_Ball
    • 2. AGENDAGoing Mobile with an IntegratedRecruitment Strategy Sodexo’s Recruitment Strategy Why Mobile? Sodexo Mobile Jobs App An interactive tour The build process Integration with overall strategy What’s Next?
    • 3.  Leading provider of Quality of Life Services Integrated services based on over 100 professions Present in 80 countries with 420,000 employees,revenue 18 billion euro 20th largest employer in the world Sodexo USA has 120,000 employees located inmore than 9000 facilities with $8.8 billion revenue Innovative service solutions:● Food Services● Clinical Nutrition● Environmental Services● Facilities Engineering● Energy Management● Clinical Technology Management Centrally managed Talent Acquistion● Virtual recruitment organization● 5000+ management & professional hires per yearAbout SodexoOur product to our clients is ourpeople; our ability to attract andretain talented employees is pivotalto our company’s success
    • 4. Examples of 21st Century Recruiting at Sodexo:It’s About ConnectingEmploymentBrandingSocialNetworkingCollegeRelationshipsAlumniRecruitingNewTechnologiesMilitaryRecruitingFuture LeadersInternshipDiversitySourcingEmployeeReferralExternalRelationshipsGeographical& FunctionalSocial NetworkingBloggerLinkedInTwitterFacebookYouTubeFlickrGoogle+PinterestIntegrated Web PresenceCareer SiteJob Family MicrositesVeteran’s MicrositeAlumni MicrositeJob Search AppMobile m.sodexo.jobs
    • 5. The One Thing That HR Wants for theHolidays - by Tim SackettI’m sure a bunch of HR Pros would ask for a newemployment brand! Oh to be as sexy asGoogle, Zappos or Sodexo – wouldn’t that be awonderful environment to work in HR? Life justseems easier when you work for a sexy brand.
    • 6. page 6VeteranMicrositeHousekeepingMicrositeFacilitiesMicrositeDietitianMicrositeAlumniMicrositeIS&TMicrositeCulinaryMicrositeFlickrProfileTwitterProfileLinkedInGroupYouTubeChannelFacebookFan PageCareersBlogReality ReelsVideo ContestIndustryBlogsC@reerConnectionsRecruitereCardsHolidayeCardsExternalCommunicationsRecruiterProfilesEmployer of ChoiceAwardsInterviews, Lectures& Panel DiscussionsCollege & AssociationRecruitingNot ReadyYetInternetJob BoardsJob SearchWidgetRefer aFriendStar FinderReferralSodexoUSACareersCareer Center(iCIMS)CRMAvatureDirectSourcingPrint &TacticalAdvertisingBrandPresence
    • 7. Network with past, present and future employees
    • 8.  There are over 300 million mobilephones in use in the U.S. today. US Smartphone ownership increasedby 31% in 2012 (200M+ units) 60% of mobile users will abandon anon-optimized process Mobile web usage is projected toincrease 17 fold by 2016 By 2014, more people will access theweb using mobile devices than PC Facebook mobile daily active usersexceed PC (56% mobile in Q4 2012earnings report)The Business Case for Mobile Strategy
    • 9. Worldwide, more people use mobile phones than use a toothbrush”(Michael Becker, Mobile Marketing Association)
    • 10. From Q4 2010to Q4 2011,mobile webtrafficincreased102%40% of allSocial Mediatraffic is viamobile devicePlanned or not, mobile traffic is being directed to yourcareer site. Are they finding a dead end?
    • 11. From Q4 2010to Q4 2011,mobile webtrafficincreased102%40% of allSocial Mediatraffic is viamobile devicePlanned or not, mobile traffic is being directed to yourcareer site. Are they finding a dead end?
    • 12. TheSodexoUSACareersSiteis….www.Sodexo.jobs
    • 13. TheSodexoUSACareersSiteis….…InvisibletoaMobileDevicewww.Sodexo.jobs
    • 14. http://m.Sodexo.Jobsm.Sodexo.JobsA mobile optimized career site provides the foundation for anintegrated mobile job search experience
    • 15. No apply should not mean good –bye.Cultivate a talent community with mobile and desktop communications.
    • 16. QR codes link print and other off-line media to your mobileoptimized career site.
    • 17. You’re the apple of my i...phone Launch mobile apps foriPhone, iPad, Android &Blackberry Launch mobile career centerportals for Internal, Externaland Reconnexions candidates Update m.Sodexo.jobs toinclude job search, apply andtalent community features.
    • 18. Join TalentCommunityNetwork onSocial MediaVisitm.Sodexo.JobsLog intonetwork IDSearch 30%more JobsCreate a JobAgentsMake aStar FinderReferralApplyLog into CCProfileSearch Jobs!Create PushNotice JobAgentsApplyCreate CCProfileLog intoProfileSearch 10%more JobsCreate JobAgentsApplyCreate AlumniProfileExternalCandidate
    • 19. Internal Mobility Requires a Cultural Commitment
    • 20. The Sodexo Jobs AppGet in the Know - Search. Connect. Apply
    • 21. @SodexoCareers Latest Tweetsfollow, reply, retweetCatch Up with SodexoCareers on FacebookWatch Sodexo CareersYouTube ChannelRead Sodexo CareersLatest Blog PostGet in the Know. Search. Connect. Apply
    • 22. Get in the Know. Search. Connect. ApplySearch Jobs by Categoryand LocationSelect the BestJob for You!Log Into Your Career CenterProfile and ApplyCall Home andTell Them the Good News!
    • 23. m.Sodexo.Jobs by the numbers15% iPad8% RIM~10,000visits permonth40,000+pageviewsper month1.6M iCIMS mobilepage views6% of talentcommunity visits14% ofcareersite visits17% ofcareerspageviews40%Android26%iPhone
    • 24. Mobile Website(m.sodexo.jobs)Mobile Apps(iPad, iPhone,Android, BB)Organic & Direct(Search, Job BoardsSocial, etc.)Going Mobile with an IntegratedRecruitment StrategyLog In & Apply
    • 25. Sodexo’s Mobile Strategy – What’s Now m.Sodexo.jobs Sodexo Jobs App iPhone app http://bit.ly/SodexoJobs4iPhone iPad app http://bit.ly/SodexoJobs4iPad Android app http://bit.ly/SodexoJobs4Android BlackBerry app http://bit.ly/SodexoJobsBB Career Center Portals Talent Community Capture Social Media Interaction Employee Referral eCommunications QR Codes SMS Campaigns
    • 26. Sodexo’s Mobile Strategy – What’s Next Full Mobile Profile & Apply Enhanced Social Interaction Responsive Website Design Android Tablets App Windows Phones App Que Social
    • 27. Introducing…Que Social
    • 28. Selected Outcomes 26% internal hires and 31% of externalhires used the Sodexo Jobs App inFY2012 Sodexo Careers Mobile Traffic233% increase in visits 2011 to 20121,571,000 mobile page views in 201217% of iCIMS traffic is via mobile From all major recruitment disciplines, joblevels and geographies 107 hires to date (57 internal, 8alumni, 42 external)15,000 app downloads!
    • 29. Arie BallVice President Sourcing & Talent Acquisition@Arie_BallThank you

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