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David Wilson, eLearnity - The eLearnity 9-grid
 

David Wilson, eLearnity - The eLearnity 9-grid

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    David Wilson, eLearnity - The eLearnity 9-grid David Wilson, eLearnity - The eLearnity 9-grid Presentation Transcript

    • Deep insights, pragmatic advice Understanding the European Learning Technologies market with the Elearnity 9-Grid™ David Wilson, Managing Director davidw@elearnity.com @dwil23 © Copyright Elearnity Limited All Rights Reserved Deep insights, pragmatic advice
    • Deep insights, pragmatic advice Agenda • Background & Goals to the Elearnity 9-Grid™ • Overview of the 9-Grid™ Model • Using the Elearnity 9-Grid™ – Why is it useful? – What can you do with it? • Q&A on Launched Models: – Elearnity 9-Grid™ for LMS – Elearnity 9-Grid™ for Bespoke E-learning • General Q&A © Copyright Elearnity Limited All Rights Reserved Deep insights, pragmatic advice
    • Deep insights, pragmatic advice Our Context • Leading independent European Industry Analyst – Founded 1996 – Researching and tracking major developments and innovation in corporate talent & learning – Focusing on major corporate organisations HQ in UK/Europe • Unique insights from corporate research – 1:1 research, corporate roundtables Technology – Independent vendor profiling Learning Talent – Deep research/analysis Innovation – Independent advice © Copyright Elearnity Limited All Rights Reserved 3 Deep insights, pragmatic advice
    • Deep insights, pragmatic advice Accelerate & De-Risk Accelerated Process & Independent Advice Vendor Perspectives Research & Best Practices 9-Grid™ © Copyright Elearnity Limited All Rights Reserved Deep insights, pragmatic advice
    • Deep insights, pragmatic advice Poll #1 • What are the main sources you use today to source information on potential learning technology suppliers and market? – – – – – Trade Journals and Magazines Web Search Conferences/Exhibitions Personal Networking Directly from the Vendors © Copyright Elearnity Limited All Rights Reserved Deep insights, pragmatic advice
    • Deep insights, pragmatic advice Introducing ... the Elearnity 9-Grid™ © Copyright Elearnity Limited All Rights Reserved Deep insights, pragmatic advice
    • Deep insights, pragmatic advice • 9-Grid™ Background Elearnity has been doing independent vendor assessment and analysis for over 15 years – Corporate research members & formal research – Corporate advisory projects & vendor selection processes – Independent vendor briefings • Focus has been on Deep Knowledge – Real experiences and outcomes, tracked over many years – Heavy focus on ability to contextualise for clients to accelerate best long term decisions and experiences • Majority of our vendor assessment outputs has been for private consumption (Advisory Clients and CRN members) – Also Deep Perspectives reports (20+ page vendor reports) © Copyright Elearnity Limited All Rights Reserved Deep insights, pragmatic advice
    • Deep insights, pragmatic advice • Comparative Assessment Elearnity has been looking at options for market comparative tools for over 5 years … – But wanted the right model and to address the weaknesses of existing analyst approaches • Strong corporate appetite for comparative tools – E.g. Gartner Magic Quadrants, Forrester Wave, IDC etc – Filter options & input to decision making • But, some significant weaknesses as well – Very abstract – “top right” syndrome – Very US Centric – Very limited real use • Interpretation very limited • No trade off between complexity and cost/effort • No ability to fit to customer-specific needs – And, now no longer focus on Learning anyway … © Copyright Elearnity Limited All Rights Reserved Deep insights, pragmatic advice
    • Deep insights, pragmatic advice 9-Grid™ Strategic Goals 1. Designed for HR/Talent/Learning rather than just IT 2. Designed to fit needs and relevant supply options for EMEA/International organisations 3. Stimulate and support meaningful conversations around vendor choices and strategies for managing vendor relationships – – – Encapsulate current deep knowledge in a more accessible and more easily distributed form An action tool, not just a filtering tool Focused on key market segments for real decision making 4. Wider market impact outside core Elearnity clients 5. A client-specific analysis and advisory tool © Copyright Elearnity Limited All Rights Reserved Deep insights, pragmatic advice
    • Deep insights, pragmatic advice • • • • • • 9-Grid™ enable you to … Understand How Solutions Compare – allow you to easily identify the comparative potential, cost of ownership, performance and market presence of solutions. Match Solutions to Your Context - help you to be clear about how your organisational context matches viable vendor options. Be a Focus for Constructive Discussions - help facilitate a discussion of the opportunities that different vendors and solutions offer. Identify the Trade-Offs - enable you to assess the optimum trade-off between value potential, and total cost of ownership. Understand the Wider Opportunities - help you understand the wider opportunities of choosing particular providers in the market – outside of the top right of the model. Recognise the Focus for Success - help you surface some of the underlying action points against each of the 9-Grid™ zones to help de-risk your choices and understand the focus for success when working with different vendors. © Copyright Elearnity Limited All Rights Reserved Deep insights, pragmatic advice
    • Deep insights, pragmatic advice Poll #2 • What are the key factors for you in selecting vendors? – – – – – Market Presence Functional fit Customer Experience/Advocacy Sector Specific Expertise Solution Cost © Copyright Elearnity Limited All Rights Reserved Deep insights, pragmatic advice
    • Deep insights, pragmatic advice Overview of the 9-Grid™ Model Elearnity 9-Grid™: Introductory Paper www.elearnity.com/9-gridintro.html © Copyright Elearnity Limited All Rights Reserved Deep insights, pragmatic advice
    • Deep insights, pragmatic advice Overview of 9-Grid™ Model 9-Grid™ Potential • Potential refers to the solution’s scope and sophistication. – Scope – What can it do? What is the solution’s breadth and depth of capability? Can the vendor demonstrate on-going development and innovation of the solution? – Sophistication - How well can it do it? Is the solution able to deal with sophisticated needs within complex organisations to meet multiple and diverse needs? Elearnity 9-Grid™: Introductory Paper www.elearnity.com/9-gridintro.html © Copyright Elearnity Limited All Rights Reserved Deep insights, pragmatic advice
    • Deep insights, pragmatic advice Overview of 9-Grid™ Model 9-Grid™ Performance – Market Performance - How often do vendors get short-listed and how often do they win (especially here in Europe)? Are they growing faster than the market? – Customer Performance – How well do they deliver? How quickly and deeply are customers extracting value from solutions and how much corporate customer advocacy do we see within the HR/L&D department and across the organisation for the solution? Elearnity 9-Grid™: Introductory Paper www.elearnity.com/9-gridintro.html © Copyright Elearnity Limited All Rights Reserved Deep insights, pragmatic advice
    • Deep insights, pragmatic advice • Overview of 9-Grid™ Model 9-Grid™ Total Cost of Ownership (TCO) – In the 9-Grid™ Total Cost of Ownership means the FULL cost of acquiring, implementing and operating the solution (typically over a 3 year period). Importantly, this includes both internal and external costs. • 9-Grid™ Presence – This is the solution’s historic and current presence in the market. This includes the size of the customer base, the number of enterprise customers and the overall size of the business, within the scope of the market we are examining. Elearnity 9-Grid™: Introductory Paper www.elearnity.com/9-gridintro.html © Copyright Elearnity Limited All Rights Reserved Deep insights, pragmatic advice
    • Deep insights, pragmatic advice 9-Grid™ Zones • Uses a 9 box model as per Talent & Succession • Zone positioning based on Potential/Performance banding • All Zones have value, its about what you do with them! – E.g. © Copyright Elearnity Limited All Rights Reserved Deep insights, pragmatic advice
    • Deep insights, pragmatic advice Placement within 9-Grid™ Zone • A Vendors position in a Zone shows their Future Trajectory NOT their relative potential/performance to others in the Zone • E.g. – Vendors at the top of a box are building their Potential, through innovation and enhancements. – Vendors at the bottom of a box are in our opinion potentially going to lose ground in the future terms of their innovation or solutions capability when compared to the rest of the market. – Vendors on the right of the box are trending to increase their win rate and/or customer advocacy and recognition in the market. Our expectation is that in the future they will be getting short-listed and winning more often, or deliver better. – Vendors on the left are decreasing in customer advocacy and market success. © Copyright Elearnity Limited All Rights Reserved Deep insights, pragmatic advice
    • Deep insights, pragmatic advice • • • • Trajectory Examples VendorA has a trajectory that trends towards being a Strong Performer through either enhanced customer advocacy, service delivery and/or market success. VendorB has a trajectory that trends towards being a Core Leader through enhanced solution capability, scope or sophistication without sacrificing customer or market performance. VendorC has a trajectory that trends towards being a Solid Performer as its solution capability may not keep pace with others in the market and it may struggle to maintain its customer advocacy, delivery or market success. VendorD is likely we believe to stay within the Core Leader zone and maintains performance and potential. © Copyright Elearnity Limited All Rights Reserved Deep insights, pragmatic advice
    • Deep insights, pragmatic advice 9-Grid™ Reports • Initial 9-Grid™ models launched (end July 2013) – Elearnity 9-Grid™ for LMS – Elearnity 9-Grid™ for Bespoke E-learning © Copyright Elearnity Limited All Rights Reserved Deep insights, pragmatic advice
    • Deep insights, pragmatic advice 9-Grid™ Future • All 9-Grid™ analysis will be maintained annually – LMS & Bespoke will be updated in Q4 for launch January 2014 – Expect to see new vendor additions as well as changes • Additional 9-Grid™ models to be launched for key market segments in 2013/2014 Next Priorities: – E-learning Authoring & Content Management (November) – Integrated Talent Management (December) • Other key segments to follow in 2014 © Copyright Elearnity Limited All Rights Reserved Deep insights, pragmatic advice
    • Deep insights, pragmatic advice Poll #3 • No promises (!), but what would your priority segments be for further 9-Grid™ Reports? (beyond the ones already discussed) – – – – – – – Local market Bespoke E-learning (France, Germany etc) Core HCM Managed Services/BPO Collaboration/Virtual Classrooms Performance Management Talent Acquisition/Recruitment Mobile Learning © Copyright Elearnity Limited All Rights Reserved Deep insights, pragmatic advice
    • Deep insights, pragmatic advice Specific 9-Grid™ Q&A Elearnity 9-Grid™ for LMS Elearnity 9-Grid™ for Bespoke E-learning © Copyright Elearnity Limited All Rights Reserved Deep insights, pragmatic advice
    • Elearnity 9-Grid™ for Learning Management Systems July 2013 SuccessFactors SumTotal Saba Strategic Challenger Potential Potential Leader Key CSoD Strategic Leader Presence Higher Infor Mid Taleo/ TalentCloud Kenexa IMC NetD Kallidus SilkRoad Lumesse Core Challenger Potential Challenger Lower Core Leader Total Cost of Ownership Higher Unicorn Totara Mid ELM OLM Moodle SAP LS Limited Option Absorb Lower Coloni SkillSoft Upside Solid Performer Performance Strong Performer Copyright Elearnity Ltd. All rights reserved.
    • Elearnity 9-Grid™ for Bespoke E-learning July 2013 Epic Kineo Potential Tata Potential Leader Strategic Challenger Line Strategic Leader Kallidus Mind Click Walkgrove NIIT Upside Learning Commelius Potential Challenger Key Presence Higher Mid BrightwaveIntuition Lumesse Acteon Core Challenger Core Leader Lower Total Cost of Ownership Higher Unicorn Mid Lower Saffron Limited Option Solid Performer Performance Strong Performer Copyright Elearnity Ltd. All rights reserved.
    • Deep insights, pragmatic advice Accelerate & De-Risk Accelerated Process & Independent Advice Vendor Perspectives Research & Best Practices 9-Grid™ © Copyright Elearnity Limited All Rights Reserved Deep insights, pragmatic advice
    • Deep insights, pragmatic advice Thank You Any Other Questions? Elearnity 9-Grid™ www.elearnity.com/9-gridintro.html Elearnity Perspectives www.elearnity.com/perspectives.html davidw@elearnity.com @dwil23 © Copyright Elearnity Limited All Rights Reserved Deep insights, pragmatic advice