Armin Trost, Furtwangen University Business School - The Future of Recruiting

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Armin Trost, Furtwangen University Business School - The Future of Recruiting

  1. 1. The Future of Recruiting Talent Relationship Management Prof. Dr. Armin Trost Hochschule Furtwangen, Business School Oct 24, 2013 HR Tech Europe Amsterdam
  2. 2. Prof. Dr. Armin Trost HR Tech Europe 2013 in Amsterdam 2
  3. 3. Prof. Dr. Armin Trost HR Tech Europe 2013 in Amsterdam 3
  4. 4. Talent Relationship Management Target Group Definition Employee Value Proposition Active Sourcing Candidate Retention Positive Candidate Experience Prof. Dr. Armin Trost HR Tech Europe 2013 in Amsterdam Selection & Recruiting 4
  5. 5. Talent Relationship Management Target Group Definition Employee Value Proposition Active Sourcing Candidate Retention Positive Candidate Experience Prof. Dr. Armin Trost HR Tech Europe 2013 in Amsterdam Selection & Recruiting 5
  6. 6. Key- and Bottleneck-Functions Low Talent Availability High Low Prof. Dr. Armin Trost HR Tech Europe 2013 in Amsterdam Strategic Relevance High 6
  7. 7. „ What we need are a few crazy people; look at what we have reached with the normal ones. George Bernard Shawn Prof. Dr. Armin Trost HR Tech Europe 2013 in Amsterdam 7
  8. 8. Talent Relationship Management Target Group Definition Employee Value Proposition Active Sourcing Candidate Retention Positive Candidate Experience Prof. Dr. Armin Trost HR Tech Europe 2013 in Amsterdam Selection & Recruiting 8
  9. 9. An historical Example Prof. Dr. Armin Trost HR Tech Europe 2013 in Amsterdam 9
  10. 10. Defining the Employee Value Proposition Employer Strengths Target Group Preferences A A B B C C EVP B C D Competitors‘ Strengths Employee Value Proposition A D E E authentic relevant E different Source: Trost, A. (Hrsg.) (2009). Employer Branding. Arbeitgeber positionieren und präsentieren. Köln: Luchterhand. Prof. Dr. Armin Trost HR Tech Europe 2013 in Amsterdam 10
  11. 11. From EVP to specific Messages EVP Strengths Evidence & Stories Target group specific messages Source: Trost, A. (2012). Talent Relationship Management. Personalgewinnung in Zeiten des Fachkräftemangels. Heidelberg: Springer. Prof. Dr. Armin Trost HR Tech Europe 2013 in Amsterdam 12
  12. 12. Talent Relationship Management Target Group Definition Employee Value Proposition Active Sourcing Candidate Retention Positive Candidate Experience Prof. Dr. Armin Trost HR Tech Europe 2013 in Amsterdam Selection & Recruiting 13
  13. 13. HR as Doorman Prof. Dr. Armin Trost HR Tech Europe 2013 in Amsterdam 14
  14. 14. Labor Markets as Networks Prof. Dr. Armin Trost HR Tech Europe 2013 in Amsterdam 15
  15. 15. 7:3 Prof. Dr. Armin Trost HR Tech Europe 2013 in Amsterdam 16
  16. 16. Talent Relationship Management Target Group Definition Employee Value Proposition Active Sourcing Candidate Retention Positive Candidate Experience Prof. Dr. Armin Trost HR Tech Europe 2013 in Amsterdam Selection & Recruiting 17
  17. 17. „ I always believed that every conversation you had with someone you met was like a job interview. -- Jack Welch Prof. Dr. Armin Trost HR Tech Europe 2013 in Amsterdam 18
  18. 18. Candidate Segmentation Very High A B Candidate Potential C Medium/ High Low Relevance to Key-/Bottleneck Function High Source: Trost, A. (2012). Talent Relationship Management. Personalgewinnung in Zeiten des Fachkräftemangels. Heidelberg: Springer. Prof. Dr. Armin Trost HR Tech Europe 2013 in Amsterdam 19
  19. 19. Candidate Retention Measures 1:1 C B (C) A (B, C) Regular Conversation with line representatives Invitation to company events Intensity Greeting cards Social Media Access to Intranet 1:N Weekendworkshops Holiday Jobs Company magazine Breakfast with the CEO Job-Offers Theses Personal gifts Information about vacant positions Newsletter Priority Source: Trost, A. (2012). Talent Relationship Management. Personalgewinnung in Zeiten des Fachkräftemangels. Heidelberg: Springer. Prof. Dr. Armin Trost HR Tech Europe 2013 in Amsterdam 20
  20. 20. Talent Relationship Management Target Group Definition Employee Value Proposition Active Sourcing Candidate Retention Positive Candidate Experience Prof. Dr. Armin Trost HR Tech Europe 2013 in Amsterdam Selection & Recruiting 21
  21. 21. „ Hello, this is John. In a few month I will finish my MBA studies. I wonder wether you currently offer any hot opportunities. Below you‘ll find my LinkedIn-profile... Prof. Dr. Armin Trost HR Tech Europe 2013 in Amsterdam 22
  22. 22. Positive Candidate Experience Speed Transparency Appreciation The company‘s reaction on incoming applications and throughout the entire recruiting process is faster than thoses of the competitors The candidate is always clear about current status. He/she understands why certain selection instruments are used and gets appropriate feedback The candidate is treated with full respect. The company consequently demonstrates its interest in those candidates it wants to hire. Prof. Dr. Armin Trost HR Tech Europe 2013 in Amsterdam 23
  23. 23. Talent Relationship Management Target Group Definition Employee Value Proposition Active Sourcing Candidate Retention Positive Candidate Experience Prof. Dr. Armin Trost HR Tech Europe 2013 in Amsterdam Selection & Recruiting 24
  24. 24. The Future of Recruiting Talent Relationship Management Prof. Dr. Armin Trost Hochschule Furtwangen, Business School Oct 24, 2013 HR Tech Europe Amsterdam

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