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What value can social media
really bring to your employees?
Master Class 4: 15th January 2014
Vanessa Robinson, Head of...
In this fourth 20 Minute Master Class of the present series,
Vanessa Robinson, Head of Research at the CIPD, shares
hot-of...
What are the top 5

WHAT ARE THE TOP

uses of the internet?

SOCIAL MEDIA PLATFORMS?

Over half of internet users access s...
Personal and
professional
social media use

Over three-quarters of us use social media
for personal purposes, but only jus...
How do we use

social media

at work?

NEWS

NEWS

BRAND PROMOTION

48%

PROFESSIONAL NETWORKING

The top reasons cited fo...
WHAT DO WE

GET UP TO ON
SOCIAL MEDIA?

Using social media in a work context actively
fosters collaboration between indivi...
INTERNAL
SOCIAL MEDIA
PLATFORMS
Over a quarter of organisations use an internal
social media platform, while just over thr...
SOCIAL
JOB-HUNTING

“While social media

Almost one in five employees have searched for
a job through social media. Of the...
The employee
and employer

benefits of

If everyone adopts the technology,
it’s so much better than clogging
up email. #20...
Bring your
own device

Three out of ten can connect personal mobile
devices to their organisation’s network. Six out
of te...
Social business collaboration brings together
people, information, applications and processes
to solve business problems a...
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What value can social media really bring to your employees? SuccessFactors Masterclasses; Series Two, Master Class Four

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In this fourth 20 Minute Master Class of the present series, Vanessa Robinson, Head of Research at the CIPD, shares hot-off-the-press findings from research on the impact social media is having on employees’ experiences at work. She explores where HR professionals should be championing the considerable benefits of social media in driving internal engagement. Her focus is not only on the rewards that empower employees but also the benefits to the business in terms of recruitment, branding and a blended approach to eLearning and social collaboration.

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Transcript of "What value can social media really bring to your employees? SuccessFactors Masterclasses; Series Two, Master Class Four"

  1. 1. 4 What value can social media really bring to your employees? Master Class 4: 15th January 2014 Vanessa Robinson, Head of Research, CIPD
  2. 2. In this fourth 20 Minute Master Class of the present series, Vanessa Robinson, Head of Research at the CIPD, shares hot-off-the-press findings from research on the impact social media is having on employees’ experiences at work. She explores where HR professionals should be championing the considerable benefits of social media in driving internal engagement. Her focus is not only on the rewards that empower employees but also the benefits to the business in terms of recruitment, branding and a blended approach to eLearning and social collaboration.
  3. 3. What are the top 5 WHAT ARE THE TOP uses of the internet? SOCIAL MEDIA PLATFORMS? Over half of internet users access social media. Facebook, Twitter, YouTube and LinkedIn account for the lion’s share of social platform usage, with newer entrants starting to gain traction. FACEBOOK 32% LINKEDIN 27% GOOGLE+ 9% SPOTIFY 8% INSTAGRAM 7% PINTEREST 7% GUMTREE 6% FLICKR 5% 68% Look at interesting websites 67% Use of social media 55% Stay updated with news 52% Watch streaming video 25% 37% YOUTUBE 0% 85% TWITTER Buy products 41% 50% 75% 100% 0% 10 20 30 40 50 60 70 80 90 100%
  4. 4. Personal and professional social media use Over three-quarters of us use social media for personal purposes, but only just over a quarter use it for work. However, among 16-24 year olds, a staggering 99% are active on social media, with 42% using it for professional reasons. ALL AGES 16-24 YEAR OLDS PERSONAL 76% WORK 26% 0% PERSONAL 99% WORK 42% 10 20 30 40 50 60 70 80 90 100% 0% 10 20 30 40 50 60 70 80 90 100%
  5. 5. How do we use social media at work? NEWS NEWS BRAND PROMOTION 48% PROFESSIONAL NETWORKING The top reasons cited for using social media at work were: • To stay up to speed with news 38% 25% JOB SEARCHING 17% • For professional networking purposes • Learning and development LEARNING AND DEVELOPMENT GENERATING REVENUES • To promote the organisation/brand • To look for jobs • As a means of generating revenues 32% 12%
  6. 6. WHAT DO WE GET UP TO ON SOCIAL MEDIA? Using social media in a work context actively fosters collaboration between individuals and organisations. The most popular activities are sharing and consuming opinions, experiences and content, and chatting in real-time. READ OTHER PEOPLE’S cOMMENTS, BLOGS OR ARTICLES 75% SHARE PERSONAL EXPERIENCES OR PHOTOS 56% SHARE INTERESTING OR USEFUL INFORMATION 48% CHAT WITH PEOPLE IN THE REAL TIME 43% COMMENT ON FORUMS (E.G. TWITTER AND LINKEDIN) 30% POST BLOGS OR ARTICLES 20% NONE OF THESE 11% 0% 10 20 30 40 50 60 70 80 90 100%
  7. 7. INTERNAL SOCIAL MEDIA PLATFORMS Over a quarter of organisations use an internal social media platform, while just over three out of five have yet to embrace the benefits. The remaining 13% of respondents weren’t sure whether their organisation had one or not, which suggests some organisations may not be trumpeting the value of their social platform and encouraging employee adoption. Professional social media “ usage appears to be altruistic than rather purely self-promotional. ” Social media is individual-led “ so imposing it on the workforce isn’t the right way to encourage uptake. ”
  8. 8. SOCIAL JOB-HUNTING “While social media Almost one in five employees have searched for a job through social media. Of these, over a third went on to apply, with 31% accepting a job offer. only to determine can offer insights Into job hunters, they shouldn’t be used to “stalk” candidates, competency for the role. ”
  9. 9. The employee and employer benefits of If everyone adopts the technology, it’s so much better than clogging up email. #20mmc social media There are multiple benefits to social ways of working, but attitudes are polarised: almost half agree that social media help get the right information to the right people, while the same number again say it leads to information overload. “Companies like using YAMMER are instant messaging Chat, and SAP Jam for back-and-forth conversations to reduce inbox overload.” The barriers to social media in the workplace include perceived relevance. #20mmc Will internal social networks ever replace email in the workplace? Getting employees off email is hard. #20mmc
  10. 10. Bring your own device Three out of ten can connect personal mobile devices to their organisation’s network. Six out of ten can’t. And one in ten isn’t sure, which suggests they aren’t curious or tech-savvy enough to try. BLESSING OR ANYONE FOR Three in five people who use mobile devices for work believe it supports flexible working. But two in five say that mobile connectivity makes it harder to switch off from work. Perhaps instead of asking “why?”, organisations should be saying “why not!” BURDEN? SOCIAL MEDIA?
  11. 11. Social business collaboration brings together people, information, applications and processes to solve business problems and drive results. By adding collaboration to HR, sales and other processes, you can avoid disconnected silos of collaboration by delivering a single, secure social foundation across your entire business. Streamline key business processes Drive commercial performance and customer service • Connect: Improve communications and better connect employees across different geographies. • Improve information sharing: Enable employees to find subject matter experts quickly and to share best practices. Enhance HR workflows, learning and knowledge management • ocial or blended S learning: Reduce training costs with informal learning where experts can create content or video and can share expertise. Complement formal training with collaborative communities. • rive decision making: Help D teams tame project chaos, build consensus, and drive informed decisions. • ocial onboarding: Improve time S to contribution for new employees by connecting them with the people and content they need to know. • ollaborate C externally: Strategise, communicate, and drive progress with customers, vendors, and partners. • ollaborative performance and C goal management: Create and share goals collectively for faster and better goal alignment and completion. • Collaborative opportunity management: Bring together all key participants - sales, product management, service, partners, and others - in the opportunity process to reduce analysis and proposal development time. Keep key stakeholders updated in real time regarding opportunity progress. • ustomer or partner C collaboration: Increase engagement with customers to build relationships and to keep deliverables on track. • Social sales onboarding: Improve the time to contribution for new sales hires by connecting them with the people, processes, and content they need. • xpertise location: Enable sales E teams to find and connect with subject matter experts needed to close key opportunities. To find out more about how you readily apply these social approaches to your own business: Call: +44 (0) 8450 742990 Email: cloudinfo@successfactors. com Carry on the conversation: LinkedIn bit.ly/20mmc Twitter #20mmc
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