Social Networks and Talent Aquisition

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  • As you increase hiring through the portal greater economies.
  • Social Networks and Talent Aquisition

    1. 1. Social Media and Talent Acquisition Delhi | March 2011 www.headhonchos.com An ABC Consultants Initiative
    2. 2. Global recruitment trends
    3. 3. Social Media @ Talent Acquisition - The New Buzzword <ul><li>“ Success in social networking is the defining element of the best-practice recruitment marketing portfolio.” </li></ul>
    4. 4. HR = The New Marketers <ul><li>“… brand management isn't about what you say you are, it's about who you are, and this is what makes HR the new Marketing.” </li></ul>Old New
    5. 5. Employees = Brand Ambassadors
    6. 6. Is HR ready to embrace technology? <ul><li>The Unknown – lets see </li></ul><ul><li>Time consuming – why do it </li></ul><ul><li>Security risks – why do it </li></ul><ul><li>Can’t control the message – ouch </li></ul><ul><li>But </li></ul><ul><li>Candidates Expect Interaction </li></ul><ul><li>And expects Information </li></ul><ul><li>And Answers to “my” question </li></ul>
    7. 7. Equip Yourself to use Technology for Talent Acquisition <ul><li>3 Simple steps: </li></ul><ul><li>Decide a clear cut strategy to use Technology </li></ul><ul><li>- Create processes and guidelines to implement strategy </li></ul><ul><li>- Identify team and provide training and budgets </li></ul><ul><li>1 st Target - Identify & Encourage Early Adopters to come get on board </li></ul>
    8. 8. Technology / Social Media Tools
    9. 9. LinkedIn <ul><li>66 million+ users worldwide (5 million from India) </li></ul>
    10. 11. LinkedIn: Some ways of maximising value <ul><li>Use Linkedin Applications for branding & sharing </li></ul><ul><ul><li>Company Pages </li></ul></ul><ul><ul><li>Slideshare Presentations </li></ul></ul><ul><ul><li>Wordpress or Typepad Blog Applications </li></ul></ul><ul><ul><li>Answers </li></ul></ul><ul><ul><li>Polls </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><li>Links back to your Corporate Website/Careers Page </li></ul><ul><li>Groups – recruiting benefits, engagement, community </li></ul><ul><li>Ensure your Company Profile is compelling & complete </li></ul><ul><li>Build a community of talent </li></ul>
    11. 12. Facebook: Connect a younger user <ul><li>500 million+ users (~14 million India) </li></ul>
    12. 14. Facebook: Build Company Fan Pages <ul><li>Engage with Fans, create Community </li></ul><ul><li>Send “updates” to Fans - database of interested users </li></ul><ul><li>Link back to your Corporate Website/Careers Page </li></ul><ul><li>Fan Pages index well in search engines </li></ul><ul><li>Fan interaction is shared in their News Feed </li></ul><ul><li>Promote Events </li></ul>
    13. 15. Twitter
    14. 16. Twitter: Get real on twitter <ul><li>Balance promotional, personal and conversational tweets </li></ul><ul><li>Be a “real person” reflecting a real voice and authenticity </li></ul><ul><li>Be interesting, informative and entertaining </li></ul><ul><li>Regularly promote/highlight others (they’ll likely reciprocate) </li></ul><ul><li>Share links of interest to candidates & potential candidates </li></ul><ul><li>Link to videos & photos on Career Website or Facebook Fan page </li></ul><ul><li>And Last - link to your job postings </li></ul>
    15. 17. Blogging <ul><li>77% of active Internet Users read blogs </li></ul><ul><li>Average age 37 </li></ul><ul><li>69% of members make less than $60k </li></ul><ul><li>63% College or Grad School educated </li></ul><ul><li>45% Male / 55% Female </li></ul>
    16. 18. Blogging: Keys to Maximizing <ul><li>Establish expertise </li></ul><ul><li>Foster relationships with Employees, Candidates and Customers </li></ul><ul><li>Post about cool job opportunities </li></ul><ul><li>Share industry news and information </li></ul><ul><li>Link to media coverage of the company </li></ul><ul><li>Address concerns or common questions </li></ul><ul><li>Link to other social media efforts </li></ul>
    17. 19. Your Career Site Should Rock Company career site
    18. 20. Job Sites: Use them to find talent and branding
    19. 25. Easier for Recruiters <ul><li>Core Features </li></ul><ul><ul><li>Only serious, hand screen and validated users can apply </li></ul></ul><ul><ul><li>Filtered responses using the Pre-Screen Tool </li></ul></ul><ul><ul><li>The Second List: profiles flagged for easy segregation </li></ul></ul><ul><ul><li>Fewer unmatched candidates : mismatched candidates are discouraged from applying </li></ul></ul>
    20. 26. Client Profile <ul><li>250 Companies signed up and posting jobs </li></ul><ul><li>2000+ Sr Management Jobs </li></ul><ul><li>Across Industries and across locations. </li></ul>
    21. 27. Some more clients
    22. 28. <ul><li>Thank You </li></ul><ul><li>Uday Sodhi </li></ul><ul><li>[email_address] </li></ul>

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