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Car

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  • Transcript

    • 1. China’s fast-moving vehicles
      • Objectives:
      • Car brand
      • Vocabulary building
      • Rhetoric
      • Design car ads: Car and animals
    • 2. Logo
    • 3. Logo
                                                   
    • 4.
    • 5. Car brand
      • Audi ( G)
      • BMW (G)  
      • Buick   (A)
      • Cadillac (A)
      • Chrysler (A)
      • Citroen (F)
      • Chevrolet (A)
      • 奥迪
      • 宝马
      • 别克
      • 凯迪拉克 ( 卡迪拉克 )
      • 克莱斯勒
      • 雪铁龙   
      • 雪佛兰
    • 6.
      • Ferrari (I)
      • Fiat (I)
      • Ford (A)
      • Honda (J)
      • Hyundai (S.K)
      • ISUZU (J)
      • Jaguar (B)
      • Jeep (A)
      • Land Rover ( B)
      • Lexus   (J)
      • 法拉利
      • 菲亚特
      • 福特
      • 本田
      • 现代
      • 五十铃
      • 美洲虎 / 捷豹
      • 吉普
      • 路虎 ( 陆虎 )
      • 雷克萨斯 ( 凌志 )  
    • 7.
      • Lincoln   (A)  
      • Mercedes-Benz (G)
      • Mitsubishi (J)
      • Nissan (J)
      • Porsche (G)
      • Rolls-Royce   (B)
      • Renault   (F)
      • Subaru   (J)  
      • Toyota   (J)
      • Volkswagen   (G)
      • Volvo   (S)
      • 林肯
      • 梅赛德斯 - 奔驰
      • 三菱
      • 日产
      • 保时捷
      • 劳斯莱斯
      • 雷诺
      • 斯巴鲁 ( 富士 )
      • 丰田
      • 大众
      • 沃尔沃
    • 8. Car brand and image
      • Classify the following car brands into 4 groups: animals, cartoons, people names, romance
      • FORD, JAGUAR 、 PORCHE, BENTLEY,
      • MUSTANG, ALFA ROMEO,
      • PICASO, LAND ROVER, LOTUS, BEETLE,
      • HUMMER, RENAULT SCENIC, DODGE VIPER, PEUGEOT, ROLLS-ROYCE,
      • MINI, SMART, TOYATA
      • BENZ, CITREON,
    • 9. Automobiles
      • Sedan, compact, SUV, convertible,
      • Minivan,
      • Saloon(BrE) /sedan(AmE)
    • 10. Vehicles
      • Limo(limousine )
      • drophead /convertible
      • compact car
      • 1. large luxurious car; usually driven by a chauffeur
      • 2. a small and economical car
      • 3. a car that has top that can be folded or removed
    • 11.
      • station wagon:
      • a car that has a long body and rear door with space behind rear seat
    • 12.
      • Mini-van
      • fire engine
      • Roadster
      • ambulance
      • off-road vehicle ( designed for use
      • off paved or public roads or in rugged terrain)
    • 13.
      • formula car
      • jeep
      • SUV
      • camper
      • RV
    • 14. Car and animals
    • 15.
    • 16.
    • 17.
    • 18. The advertising agency
      • 1. What product might a tortoise be used to advertise.
      • 2. The link between the animal and the car.
    • 19.
      • IT TAUGHT US ALL WE KNOW
      • It’s not all bad being a tortoise.
      • They do live to a very old age.
      • They suffer few mechanical breakdowns.
      • They have a very poor appetite for consuming petrol.
      • They’re not, as we know, the swiftest of creatures.
      • But need we remind you of the story of the tortoise and the hare?
      • CITROEN 2CV
    • 20. Car and animals
      • 1. Each group will get the name of an animal.
      • 2. Create associations between the car and the animal. Write an ad slogan which expresses the characteristics of the car, and would prove a good selling point.
      • 3. Presentation
    • 21.
      • 1. butterfly 2. camel 3. ostrich
      • 4. zebra 5. panther 6. swan
      • 7. whale 8. cobra 9. elephant
      • 10. frog 11. peacock 12. shark
      • 13. dragon 14. panda 15. antelope
      • 16. wolf 17. hedgehog 18. fox
    • 22. Ad language
      • Hummer—like nothing else
      • Angular. Strong. Streets smart and sexy. And, of course, all the off-road capabilities you’ve come to expect from HUMMER. Bold, distinctive and uncompromising.
      • JAGUAR
      • Everything you would expect from a JAGUAR. Dramatically beautiful, powerful and luxurious.
    • 23.
      • Features
      • Performance, style, engine, comfort, safety,
      • Environment, power
      • Describing words :
      • sleek, athletic, convenient, versatile,
      • fuel efficient, fast, practical, stylish, agile
      • (exclusive) comfort, (extraordinary) dynamics
      • Adaptability, endurance,
    • 24.
      • What is the main feature of ad’s language?
      • Language: simple, precise, vivid, original, clear, emotive, positive
      • AIDMA-- attention, interest, desire, memorability, action
    • 25.
      • Smart, efficient, elegant, comfortable, attractive, light, simple, cosy, strong, luxurious, excellent, sophisticated, unique, original, tough, powerful, reliable, soft, quiet,
    • 26.
      • Read car slogans of different brands.
      • create a new name for a car brand. Write a short ad slogan.
    • 27. Ad slogans
      • Mercedes-Benz car brand Unlike any other  Mercedes-Benz. The Future of the Automobile  Engineered to move the human spirit
      • Honda Cars The Power of Dreams     It must be love     Honda. First man, then machine     Technology you can enjoy
    • 28.
      • FIAT Cars Driven by passion. FIAT.
      • Volvo Cars Volvo. For life
      • Ford Vehicles Built for the road ahead   Ford. Designed for living. Engineered to last.   Have you driven a Ford lately?
    • 29.
      • BMW automobiles BMW. The Ultimate Driving Machine.   BMW. Sheer Driving Pleasure.    The Ultimate Driving Experience.
      • Jaguar cars Born to perform.    Unleash a Jaguar.    Don't dream it. Drive it!   Jaguar. The art of performance.    Grace.... space... pace.
      • Audi automobiles Keeping ahead through technology.    Everyone dreams of an Audi.
    • 30.
      • Jeep cars Jeep. There's Only One.
      • Chevrolet Cars Chevrolet. An American Revolution  See the USA in your Chevrolet  The Heartbeat of America
      •   The road isn't built that can make it breathe hard!   Eye it - try it - buy it!
    • 31.
      • Chrysler car brand Drive & Love    Chrysler. Drive = Love
      • Chrysler. Inspiration comes standard
      • Lexus cars (a Division of Toyota Motor) The Passionate Pursuit of Perfection    The Relentless Pursuit of Perfection
      • Porsche automobiles Porsche, There is No Substitute
    • 32.
      • Land Rover The sky, no longer the limit.
      •  
      • Toyota All science. No fiction.

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