Social recruitment is to optimally engage in the social networks and various similar fora, with the objective of fulfilling the hiring needs.
These are either needs of the customer organization or the individual recruitment specialist!
The primary goal of social engagement in recruitment, is to stay connected with the target audience – could be the candidate, the appropriate professional network, and build and appropriate employer brand.
How does this work?! (Does it work in a whiff?!)
“ Social recruitment” as a term by itself is a misnomer!
It makes one feel that “social recruitment” is a process that helps one close mandates on hand swiftly.
NOTHING CAN BE FAR FROM TRUTH.
To do ‘social recruitment’, as a recruitment professional, you need to create that amount of “TRUST” in you as a good and honest recruiter.
A honest recruiter – whose goals are to create value for the customer and the candidate.