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Social recruitment

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Whats all this about Social recruitment? What's in it for me!?

Whats all this about Social recruitment? What's in it for me!?

Published in: Business, Technology

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Transcript

  • 1. Social Recruitment… What is this all about?!
  • 2. What is ‘Social’ recruitment?!
    • Social recruitment is to optimally engage in the social networks and various similar fora, with the objective of fulfilling the hiring needs.
    • These are either needs of the customer organization or the individual recruitment specialist!
    • The primary goal of social engagement in recruitment, is to stay connected with the target audience – could be the candidate, the appropriate professional network, and build and appropriate employer brand.
  • 3. How does this work?! (Does it work in a whiff?!)
    • “ Social recruitment” as a term by itself is a misnomer!
    • It makes one feel that “social recruitment” is a process that helps one close mandates on hand swiftly.
    • NOTHING CAN BE FAR FROM TRUTH.
    • To do ‘social recruitment’, as a recruitment professional, you need to create that amount of “TRUST” in you as a good and honest recruiter.
    • A honest recruiter – whose goals are to create value for the customer and the candidate.
  • 4. More on Social recruitment!
        • Social recruitment can NEVER be just ‘transactional’
        • It is at best a ‘strategic’ engagement, with a clear long-term horizon in mind.
        • Social recruitment is a process by itself.
        • It takes tremendous amount of time, efforts, and an understanding of the social media…. That never can happen in a whiff.
        • Social recruitment works well, if you stay engaged in the social networks/media, with a long term and honest engagement strategy.
  • 5. How is this done? (Can I be a good “social recruiter”)
    • A good “social recruiter” stays engaged on a consistent and continual basis in the relevant social media… Call it web2.0
    • The engagement is all about offering views in the domain, giving your insights, speaking of trends in hiring across sectors, contemporary practices, and so on!
    • In a way, the best a ‘recruitment pro’ can do, is to create a NICHE for him/her in the space, and build on that.
      • Finding and building on this niche is the biggest determinant of your success as a social recruiter!
    • Each recruiter has a unique need. So craft your own strategy – based on your long term goals….
  • 6. The ‘how’ of being Social?
    • The list or space in which you can engage is endless, and as dynamic as it can get…. By the minute
    • Try and be in the most important of the clutter (do your own research pls!)
      • Some of these could be Linkedin, Facebook, Twitter, Youtube, Blogger, Wordpress… explore, explore…..this can be an endless/exhaustive list – tweak it as per your needs.
    • Each recruiter has a unique need. So craft your own strategy – based on your long term goals….
  • 7. Keys to stay engaged! (how to remain a social recruiter?)
    • Sustained efforts – continuous, consistent, constructive (call it the 3C’s)
    • Work on your own domain expertise, day in and day out – your credibility is the key determinant of your long term success.
    • Strategic is the key word – transaction is a subsequent gain – a by product.
    • Stay engaged, now, always!
  • 8. The key challenge?! (Wasn’t recruitment always Social)
    • Recruitment was always and will be always about being engaged socially. No two ways about it.
    • Social recruitment – is just optimal utility of technology (social media) – to create a better engagement/higher visibility/widespread credibility!)
    • The challenge is to remain engaged.
  • 9. And the final word!
    • Social recruitment is just not a low hanging fruit – don’t get to it if you are worried about today…
    • Its about being a marathon winner, not the sprinter!
  • 10. Thank you
    • Connect with me at [email_address]
    • Feel free to write with your views and criticism
      • Muralidharan, Chennai
      • +919840935357