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Great respected brands have fallen by the wayside for lack of a crisis PR plan. History is replete with such brands, which were NOT crisis ready.
A staid and laid back public relations support, if you can call it so, did not come to the rescue of a handful of big brands, when most needed - when a crisis hit the brand from no-where.
Do you think your brand is crisis ready? Does your PR framework factor in a swift response to real-time crisis, that can hit 24/7/365?
Do a reality check here and now.
Turn crisis into a great brand opportunity... You can! Digital asset management must factor in crisis response too.
Call your PR counsel and check your crisis readiness today - it'll be the best brand investment you make in a long time to come.