INTRODUCTIONList down (number) all facts that you feel is relevant in the case.ASSUMPTIONSMake reasonable assumptions based on the information provided in the case. Based onthese assumptions you can create your case platformSTEP 1 • What is a SWOT?A SWOT analysis is a popular way to evaluate a business or case study. A SWOT helpsyou organize the case details into strengths, weakness, opportunities or threats. • What are Strength and weaknesses?Strengths are facts about the staff, managers, business products or processes that arepositive. Weaknesses are facts about the staff, managers, business products or processesthat indicate something needs to be improved. to be either strength or weakness,information must only deal with internal aspects or the company (i.e., something that isgoing on inside the business) • What are opportunities or threats?Opportunities are facts about something positive going on outside of the business (newconsumer trends, new technology) from which the company could benefit. Threats arefacts about something potentially negative going on outside of the business from whichthe company might be harmed (a new competitor, a possible union strike). to be either anopportunity or threat, information must only deal with aspects that are external to thecompany. (i.e., something going on outside the business). • Can a sentence just contain facts and not S, W, O or T?Yes. Sometimes case studies contain information that isn’t positive or negative or doesn’tdeal with internal or external information. When you have neutral information it is simplycalled a fact.REMEMBER: the key distinction for using the SWOT analysis is to remember that onlyinformation relating to the inner working of the company can be an internal strength orweakness. Information about people or events outside of the company are threats oropportunities. Anything else is simply a fact.
STEP 2ISSUE IDENTIFICATIONFrom your SWOT analysis section, identify those statements that best describe the centralissue that needs to be resolved.STEP 3ISSUE RANKINGCategorize each issue from issue identification step as either short term (i.e., somethingthat the company must do quickly in the near future) or long term (i.e., something thecompany should complete after it deals first with the short term issues).STEP 4PROBLEM STATEMENTSummarize the short term issueSummarize the long term issueSTEP 5For each issue identified, list the relevant information. Then make a recommendation thatbest resolves it.Format is given below.Issue identified is ---------------The relevant facts are1. The sentence in the case where the information is given2. SWOT Choice (i.e., this is an opportunity/threat/strength/weakness)The recommended course of action is.................