A short presentation to introduce social media and opportunities it offers for the public sector. Held in Tampere 17.2.2010.

1. Social Media
Introduction and Some Opportunities
Harri Lakkala
Intosome

2. Harri Lakkala
• Expert on social media and
innovations
• 6 years of experience with social
media in enterprise context
• Introduced blogs and wikis to
Nokia Ltd
• Plenty of experience on coaching
teams, enhancing business
processes, internal consulting
• Nokia Innovation Award -05,
Nokia Quality Award -08

3. Intosome
Marketing &
Communications
Internal
Innovations
collaboration

4. Part I:
Introduction

5. Online rules

6. From content to interactions

7. “Markets are Conversations”

8. From knowledge work to
interaction work

9. From hierarchies to
networks

10. Net Generation

11. What is Social Media?

12. Features
Commenting
Liking
Rating
Tagging
Befriending/following
Statistics

13. Tools & Services
Blogs
Wikis
Social networking
Publishing content
Microblogging
Forums

14. Culture
Participation
Transparency & openness
Conversations

15. Ref: Dion Hinchcliffe (adapted)
Partners
Organization Employees
Customers
Utilization areas

16. Part II:
External opportunities

17. eParticipation

18. Dell IdeaStorm

19. #kouluverkko

20. Facebook fan pages

21. Online presence
Before Now
Website
Website Blog Facebook
Twitter YouTube

22. Entresse library’s online presence

23. Content is King

24. Owned, bought, earned
reach
earned
bought
owned
control Ref: Daniel Goodall - Nokia

25. Customer support

26. JetBlue - Twitter in customer service

27. Brands or personalities?

28. Finnish police on Facebook

29. Social media newsrooms

30. Scania Social Media Newsroom

31. 3 learnings:
Engage, engage, engage

32. Part III:
New ways of working

33. instant
email blogs
messaging
local document
wikis
documents repository
f2f online online
meetings meetings processes

34. Improving productivity
Automation Enabling collaboration and participation
Web 2.0 tools
and approaches
Traditional
IT systems
2009 Ref: The McKinsey Quarterly -
Six ways to make Web 2.0 work

35. Motivation vs Ability

36. Leading people

37. Project work

38. Internal Communications

39. How to change the ways of
working?

40. Ways of working
and culture
80%
20%
Tools

41. Adoption
Plan
Understand Transform
Pilot

42. Part IV:
Conclusions

43. Front office & Back office

44. A threat or a possibility?

45. Try it yourself!

46. The World is Social

47. Thank You!
twitter.com/intosome
twitter.com/hrry