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Incite: Communications Summit 2013 Sneak Peek

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This slide gives you a sneak peak into the forthcoming Incite: Communications Summit, taking place in NYC o the 18-19 September. …

This slide gives you a sneak peak into the forthcoming Incite: Communications Summit, taking place in NYC o the 18-19 September.

With 12+ C-suite executives, 40+ speakers and ALL the core communications issues in 2013 debated and discussed, you can't afford to miss it.

More at http://bit.ly/12h6iMB


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  • 1. #IMCCommsSeptember 18-19, New YorkMap the Future of Multi-channel,Customer-centric Communicationsat a glance: Insight on the issues we’ll be discussingAGENDAThe Customer-Centric FutureChange yourcorporate culture tofocus better on thecustomerMoving Customer-Centric WithoutCausing ChaosGet a customer-centricinternal organisationthat’s simple, notcomplexHow To Listen,So You Can TalkBack BetterGet more usefulinsight about yourcustomers, anduse it to do betterCommunicationsBuild UniqueCustomer ExperiencesManage a complexCommunicationslandscape and integratemany channels to buildone effective stake-holder experienceLess Silos =More SuccessBreak down internalbarriers and geteveryone singing fromthe same hymn sheetFromCampaignsTo EngagingStoriesTelling stories =more engage-ment than tradi-tional campaigns:Shift your focusRight Time,Right PlaceCommunicationsLots of channels,one message:Talk where yourcustomer islisteningDealing Witha ‘Universeof One’How corporationscan talk toindividualsGoing GlocalAnother newbuzzword, oran essentialelement of yourcommunicationsstrategy?ProveYour WorthUse metrics andmeasurementto show yourjob makes adifferenceImprovedData Collection= BetterCustomerUnderstandingMarshal multipledata sources forbetter decisionmakingGet FriendlyWith TheRight PeopleEffectiveadvocacy:Get influencersonsidewe have already confirmed to contributeSPEAKERSSony ElectronicsMike FasuloChief MarketingOfficerAflacMichael ZunaChief MarketingOfficerSearsJennifer DominiquiniChief MarketingOfficer (Seasonal& Outdoor Living)Restaurant.comChristopher KrohnChief MarketingOfficerArby’sRussell KleinChief MarketingOfficerBASFRobin RotenbergChiefCommunicationsOfficerMetLifeClaire BurnsChief CustomerOfficerChobaniNicki BriggsChiefCommunicationsOfficerEricsson/CoinstarNora DenzelNon-ExecutiveDirectorCitigroupBen EylerVice-President,Marketing andCommunicationsYum BrandsAmy SherwoodVice-President,Public Relations andConsumer AffairsSprintDoug DuvallVice-President,CorporateCommunicationsCardinalHealthcareJill LaNouetteVice-President,Public AffairsMcDonald’sHeather OldaniHead of USCommunicationsNestleDoug HawkinsVice-President,Public Affairs &Policy (Nutrition)SharpRobert Scaglioneformer ChiefMarketing OfficerSecure your place with our ultra-early bird passes andSAVE $895 on your ticket at www.incitemc.com/communicationsYour sneak peek into how the Incite: Communications Summit is shaping up!The Incite: Communications Summitincitemc.com/communications

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