Varis Hanasaari2008


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Media literacy

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Varis Hanasaari2008

  1. 1. Media Literacies for the digital generations Professor Tapio Varis University of Tampere UNESCO Chair in Global e-Learning
  2. 3. Light Map: Is there intelligent life somewhere? Finland?
  3. 4. A technological process
  4. 5. Aldous Huxley: Brave New World 1932 <ul><li>Vision: Through the most efficient scientific and psychological engineering, people are genetically designed to be passive and therefore consistently useful to the ruling class... </li></ul>
  5. 6. Learning at Work: Can We Learn from Global Corporations? (Nokia) <ul><li>The new learning paradigm 70-20-10 formula: </li></ul><ul><li>70 % on-the-job </li></ul><ul><li>20 % coaching </li></ul><ul><li>10 % structured learning deliveries </li></ul>
  6. 7. Global expertise <ul><li>Global markets for skills and competences </li></ul><ul><li>Expertise can be exported anywhere wherever it is in demand </li></ul><ul><li>Experts can be also recruited from anywhere </li></ul><ul><li>Virtual empowerment </li></ul>
  7. 8. Distributed work <ul><li>Managing distributed work </li></ul><ul><li>Communication between employees and their managers </li></ul><ul><li>Problem of supporting continuous learning </li></ul><ul><li>Learning at work </li></ul><ul><li>e-solutions </li></ul>
  8. 9. Three Perspectives <ul><li>European perspective: Media Literacy Expert Group & Intercultural dialogue </li></ul><ul><li>UN: Alliance of Civilizations (AoC) & Media Literacy Education </li></ul><ul><li>Communication and education </li></ul>
  9. 10. Current Trends and Approaches on Media Literacy in Europe Unity in diversity
  10. 11. Current Trends and Approaches to Media Literacy in Europe (withJose Manuel Perez Tornero, et al, Universitat Autonoma de  Barcelona 2007)  http://
  11. 12. The expert team Special thanks to: Tapio Varis Cary Bazalgette Susanne Krucsay Evelyne Bevort Victoria Camps Pier Cesare Rivoltella Helen Doherty Manuel Pinto Heikki Maenpaa Brian Falanagan Anita Bettina Pirker Jose Ignacio Aguaded
  12. 13. EC documents International Documents eLearning Programme Media Programme Public Consultancy EU documents UNESCO EC International Conferences RESEARCH AND BIBLIOGRAPHY
  13. 14. Understanding Media Literacy Media Literacy Media education Democracy Right of information Regulatory authorities Family education Informal education Formal education Teaching ethics and values Interaction with the media Participation and active citizenship Freedom of expression Participation in the public sphere Intercultural dialogue Professionals Values Audiovisual literacy. Digital literacy Reading and writing literacy Critical and creative abilities and skills Analysis Critical thinking Personal autonomy Creative and production skills Evaluation Technical skills Semiotic and cultural skills Communicative skills Access Solving problems Informed selection
  14. 15. Trends and Movements <ul><li>Media literacy movement </li></ul><ul><li>E-Learning movement, digital literacy </li></ul><ul><li>Convergence: digital competence </li></ul><ul><li>Open on-line media environment </li></ul><ul><li>Multicultural world </li></ul>
  15. 16. The Evolution of Digital Literacy in Europe <ul><li>Phase 1: Access and connectivity </li></ul><ul><li>Phase 2: Basic internet use and more sophisticated and sustainable digital competences </li></ul><ul><li>Phase 3: Critical thinking, trust, confidence and multiplatform use </li></ul><ul><li>- community building (social web) </li></ul>
  16. 18. Global and European Views on New Literacies <ul><li>Global view: One in five adults is without literacy skills, and most are women (UNESCO-EFA) </li></ul><ul><li>Challenges of vocational education similar in societies of different economic level of development </li></ul><ul><li>European view: ”a higher degree of media literacy can significantly contribute towards achieving the objectives se for the European Union at the Lisbon European Council in 2000” (COM(2007)833final) </li></ul>
  17. 19. New concepts <ul><li>Multiple intelligences (Gardner) (emotional intelligence originates with Darwin´s ”Origin of the Species” 1872) </li></ul><ul><li>Multiliteracies (digital literacy, technology literacy, information literacy, media literacy) </li></ul><ul><li>Multimediality (Aristotle´s Poetics c.335 BCE) </li></ul><ul><li>Multimodality </li></ul><ul><li>Multiculturalism (transcultural, intercultural) </li></ul><ul><li>Open, global learning environment </li></ul>
  18. 21. From Industrial to Knowledge Societies <ul><li>UNESCO (2005): there is a general agreement on the expression ”knowledge societies” but not of the content of it </li></ul>
  19. 23. From Industrial Age to Knowledge Age <ul><li>Digital literacy is a complicated process that consists of acquiring a new tekne, ability of art or craft </li></ul><ul><li>Creativity and culture become essential raw materials for the knowledge economy </li></ul><ul><li>Cultural values </li></ul><ul><li>Cultural diversity </li></ul>
  20. 24. Trends of the 21st Century <ul><li>-Technology: digitalization (from analog to digital); digital literacy = way of thinking </li></ul><ul><li>-Globalisation: local to global and global to local: multicultural world </li></ul><ul><li>-Knowledge societies: the role of information </li></ul><ul><li>-Knowledge economy </li></ul>
  21. 25. Informaation ja tiedon ympäristöt
  22. 26. PEW INTERNET PROJECT <ul><li>How Respondents Assessed Scenarios for 2020 </li></ul><ul><li>Exact prediction language, presented in the order in which the scenarios were </li></ul><ul><li>posed in the survey Agree Disagree Did not respond </li></ul><ul><li>A global, low-cost network thrives: </li></ul><ul><li>56% 43% 1% </li></ul><ul><li>English displaces other languages: </li></ul><ul><li>42% 57% 1% </li></ul><ul><li>Autonomous technology is a problem: . </li></ul><ul><li>42% 54% 4% </li></ul><ul><li>Transparency builds a better world, even at the expense of privacy: </li></ul><ul><li>46% 49% 5% </li></ul><ul><li>Virtual reality is a drain for some: </li></ul><ul><li>56% 39% 5% </li></ul><ul><li>The internet opens worldwide access to success: </li></ul><ul><li>52% 44% 5% </li></ul><ul><li>Some Luddites/Refuseniks will commit terror acts: . </li></ul><ul><li>58% 35% 7% </li></ul>
  23. 27. New Renaissance Education <ul><li>The study of complexity has brought science closer than ever to art </li></ul><ul><li>Knowledge has gone through a cycle from non-specialism to specialism, and now back to interdisciplinarity, even transdisciplinarity </li></ul><ul><li>Art deals with the sensual world (media as the extension of senses) and the holistic concept of human being </li></ul>
  24. 28. Historical, social, cultural process