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Thinking Gamification for Product Managers
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Thinking Gamification for Product Managers

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  • 1. THINKING GAMIFICATION FOR PRODUCT MANAGERS - BY HRISHIKESH KUNTE, MBA UCBERKELEY, GAP, CPM, GAMIFICATION EXPERT E:HRISHIKESHKUNTE@GMAIL.COM COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 2. WHAT EXACTLY IS GAMIFICATION? A BUZZ WORD? JUST ANOTHER NEW TERM? A FAD? MAGIC WAND WHICH ADDS FUN? OR IS IT CREATING A GAME? COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 3. SCIENTIFICALLY GAMIFICATION IS THE USE OF GAME THINKING AND GAME MECHANICS IN A NON-GAME CONTEXT TO ENGAGE USERS AND SOLVE PROBLEMS COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 4. SCIENTIFICALLY GAMIFICATION IS THE USE OF GAME THINKING AND GAME MECHANICS IN A NON-GAME CONTEXT TO ENGAGE USERS AND SOLVE PROBLEMS COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 5. SCIENTIFICALLY GAMIFICATION IS THE USE OF GAME THINKING AND GAME MECHANICS IN A NON-GAME CONTEXT TO ENGAGE USERS AND SOLVE PROBLEMS COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 6. GAME DESIGN ELEMENTS GAME MECHANICS 100 PTS POINTS Drive, measure, & reward high value behaviors with smart gamification LEVELS COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 7. GAME DESIGN ELEMENTS REPUTATION MECHANICS LEADERBOARDS Elevate user status across all your communities of engagement BADGES COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 8. GAME DESIGN ELEMENTS SOCIAL MECHANICS FEEDBACK Socialize, recommend, and notify users about contextually rich behaviors CHALLENGES COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 9. LEADS TO SAPS STATUS ACCESS POWER STUFF COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 10. GETTING STARTED 1. PROVIDE REWARDS 2. IMPLEMENT PROGRESS BAR 3. USE VIRTUAL CURRENCY 4. PIT THE PLAYERS AGAINST EACH OTHER COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 11. CORE GAME ENGAGEMENT LOOP ENGAGEMENT MOTIVATION COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 12. PLAY GAMES COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 13. SIMPLY PUT COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 14. GAME = STORY INTERMISSION START END FILM STORY COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 15. PRODUCT = STORY BECAUSE : GAME = STORY GAME = PRODUCT PRODUCT = STORY COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 16. PRODUCT MANAGER = STORY TELLER COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 17. WHERE PRODUCT LACK ? GAME PRODUCT USERS PLAYER RULES ACTIONS ACTIONS PERFORMANCE PERFORMANCE SKILLS -> TIME GOALS GOALS COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 18. WHAT IF? COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 19. 8 CORE GAME PRINCIPLES A PRODUCT MANAGER SHOULD CONSIDER COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 20. 1.KNOW YOUR TARGET AUDIENCE COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 21. PLAYER TYPES KILLERS' ACHIEVERS) Engaged'by:' Leaderboards,"Ranking," Compe77on,"Power" ) Defined)by:) A""focus"on"a*aining" status"and"achieving" preset"goals"quickly"and/ or"preset"goals." ) Engaged)by:) Achievements,"Pursuit"of" Excellence" SOCIALITES) EXPLORERS( ' Defined'by:' A"focus"on"winning,"rank" and"direct"P2P" compe77on." ' ' ! Defined)by:) A!focus!on!socializing! and!a!drive!to!develop!a! network!of!friends!and! contacts.! ! Engaged)by:)) Info8feeds,!Friends,!Chat,! Rela>onships! ( Defined(by:( A"focus"on"exploring"and"a" drive"to"discover"the" unknown." ( Engaged(by:( Discovery,"Obtaining" Knowledge" " COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 22. 2.EASY TO ONBOARD,HARDER TO MASTER COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 23. 3.BREAK MONOTONY COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 24. MASTERY PRO HABIT-BUILDING INTERMEDIATE ON-BOARDING NEWBIE 4. DESIGN FOR 3 STAGES OF USER LIFE CYCLES COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 25. BUILD FUN IN THE CORE ACTIVITY LOOP 5.DESIGN FOR PERSONAL + SOCIAL NEEDS COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 26. POSITIVE EMOTIONS RELATIONSHIP MEANING ACCOMPLISHMENT 6.FEEDBACK N PROGRESSIVE GOALS COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 27. 7.DESIGN FOR ENGAGEMENT/FLOW COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 28. THE FLOW COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 29. HUMAN TEMPERAMENTS COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 30. 8.INTRINSIC VS EXTRINSIC MOTIVATION COPYRIGHTS HRISHIKESH ANIL KUNTE
  • 31. THANK YOU HRISHIKESH KUNTE E:HRISHIKESHKUNTE@GMAIL.COM P.S. GAMIFICATION IS GOOD ONLY IF ITS A SUSTAINED EFFORT IN ORDER TO SOLVE A PROBLEM COPYRIGHTS HRISHIKESH ANIL KUNTE