Market vantage

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  • 1. Monetizing Social Media MVVF Breakfast Series – September 30, 2010 A Search Marketing Perspective
  • 2. Who is Market Vantage?
    • Online marketing agency / B2B focus
    • Founded in 2002
    • We help our clients:
      • Increase traffic to their websites
      • Increase conversions on their website
      • Improve search engine visibility vs. competition
      • Analyze website visitor traffic and behavior
      • Improve visitor experience and ROI
  • 3. What IS Social Media?
    • It’s a way for people with overlapping history or interests to find and communicate with one another, regardless of where they are physically and regardless whether they knew each other before.
  • 4. Business Uses of Social Media Tactic Strategy Advertise on LinkedIn or Facebook Get demographically targeted traffic to your website Post open positions on LinkedIn Recruit new talent Create a Facebook Fan Page or a LinkedIn Company page Promote your brand, build a following Join LinkedIn Groups Connect with former colleagues, forge professional relationships Twitter Converse, promote, network and follow
  • 5. Business Uses of Social Media Tactic Strategy Write a blog Start conversations, position yourself as a thought leader Comment on blogs Participate in conversations “ Liking” and social bookmarking Promote certain content & ideas Examine SM profiles Background check on new hires Post videos on YouTube Promote your product virally
  • 6. Why We Care About Social Media?
    • Social media provides additional ways to communicate with your market
    • Social media increases online presence:
      • Blogs
      • Videos
      • Images
      • Facebook, LinkedIn, Tweets, etc.
    • Often included in “blended” Search results
  • 7. Wikipedia News Twitter Facebook Image
  • 8. B2B Social Media Traffic Drivers
    • Where should you spend your time?
      • Blogs
      • LinkedIn
      • Twitter
      • Facebook
      • YouTube
  • 9. Why We Use Social Media
    • Awareness / buzz / dialogue
    • Create in-bound links
    • Reach out to partners / links / bloggers
    • Gauge brand reputation
  • 10. Things We Like
    • WordPress
      • Not just a blog platform
      • Plugins to connect Twitter, LinkedIn, etc.
      • Plugins for SEO
      • Plugins to support mobile browsing
    • Hootsuite or Socialoomph