Market vantage
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Market vantage






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    Market vantage Market vantage Presentation Transcript

    • Monetizing Social Media MVVF Breakfast Series – September 30, 2010 A Search Marketing Perspective
    • Who is Market Vantage?
      • Online marketing agency / B2B focus
      • Founded in 2002
      • We help our clients:
        • Increase traffic to their websites
        • Increase conversions on their website
        • Improve search engine visibility vs. competition
        • Analyze website visitor traffic and behavior
        • Improve visitor experience and ROI
    • What IS Social Media?
      • It’s a way for people with overlapping history or interests to find and communicate with one another, regardless of where they are physically and regardless whether they knew each other before.
    • Business Uses of Social Media Tactic Strategy Advertise on LinkedIn or Facebook Get demographically targeted traffic to your website Post open positions on LinkedIn Recruit new talent Create a Facebook Fan Page or a LinkedIn Company page Promote your brand, build a following Join LinkedIn Groups Connect with former colleagues, forge professional relationships Twitter Converse, promote, network and follow
    • Business Uses of Social Media Tactic Strategy Write a blog Start conversations, position yourself as a thought leader Comment on blogs Participate in conversations “ Liking” and social bookmarking Promote certain content & ideas Examine SM profiles Background check on new hires Post videos on YouTube Promote your product virally
    • Why We Care About Social Media?
      • Social media provides additional ways to communicate with your market
      • Social media increases online presence:
        • Blogs
        • Videos
        • Images
        • Facebook, LinkedIn, Tweets, etc.
      • Often included in “blended” Search results
    • Wikipedia News Twitter Facebook Image
    • B2B Social Media Traffic Drivers
      • Where should you spend your time?
        • Blogs
        • LinkedIn
        • Twitter
        • Facebook
        • YouTube
    • Why We Use Social Media
      • Awareness / buzz / dialogue
      • Create in-bound links
      • Reach out to partners / links / bloggers
      • Gauge brand reputation
    • Things We Like
      • WordPress
        • Not just a blog platform
        • Plugins to connect Twitter, LinkedIn, etc.
        • Plugins for SEO
        • Plugins to support mobile browsing
      • Hootsuite or Socialoomph