Market vantage
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Market vantage Market vantage Presentation Transcript

  • Monetizing Social Media MVVF Breakfast Series – September 30, 2010 A Search Marketing Perspective
  • Who is Market Vantage?
    • Online marketing agency / B2B focus
    • Founded in 2002
    • We help our clients:
      • Increase traffic to their websites
      • Increase conversions on their website
      • Improve search engine visibility vs. competition
      • Analyze website visitor traffic and behavior
      • Improve visitor experience and ROI
  • What IS Social Media?
    • It’s a way for people with overlapping history or interests to find and communicate with one another, regardless of where they are physically and regardless whether they knew each other before.
    View slide
  • Business Uses of Social Media Tactic Strategy Advertise on LinkedIn or Facebook Get demographically targeted traffic to your website Post open positions on LinkedIn Recruit new talent Create a Facebook Fan Page or a LinkedIn Company page Promote your brand, build a following Join LinkedIn Groups Connect with former colleagues, forge professional relationships Twitter Converse, promote, network and follow View slide
  • Business Uses of Social Media Tactic Strategy Write a blog Start conversations, position yourself as a thought leader Comment on blogs Participate in conversations “ Liking” and social bookmarking Promote certain content & ideas Examine SM profiles Background check on new hires Post videos on YouTube Promote your product virally
  • Why We Care About Social Media?
    • Social media provides additional ways to communicate with your market
    • Social media increases online presence:
      • Blogs
      • Videos
      • Images
      • Facebook, LinkedIn, Tweets, etc.
    • Often included in “blended” Search results
  • Wikipedia News Twitter Facebook Image
  • B2B Social Media Traffic Drivers
    • Where should you spend your time?
      • Blogs
      • LinkedIn
      • Twitter
      • Facebook
      • YouTube
  • Why We Use Social Media
    • Awareness / buzz / dialogue
    • Create in-bound links
    • Reach out to partners / links / bloggers
    • Gauge brand reputation
  • Things We Like
    • WordPress
      • Not just a blog platform
      • Plugins to connect Twitter, LinkedIn, etc.
      • Plugins for SEO
      • Plugins to support mobile browsing
    • Hootsuite or Socialoomph