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Market vantage
Market vantage
Market vantage
Market vantage
Market vantage
Market vantage
Market vantage
Market vantage
Market vantage
Market vantage
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Market vantage

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  • 1. Monetizing Social Media MVVF Breakfast Series – September 30, 2010 A Search Marketing Perspective
  • 2. Who is Market Vantage? <ul><li>Online marketing agency / B2B focus </li></ul><ul><li>Founded in 2002 </li></ul><ul><li>We help our clients: </li></ul><ul><ul><li>Increase traffic to their websites </li></ul></ul><ul><ul><li>Increase conversions on their website </li></ul></ul><ul><ul><li>Improve search engine visibility vs. competition </li></ul></ul><ul><ul><li>Analyze website visitor traffic and behavior </li></ul></ul><ul><ul><li>Improve visitor experience and ROI </li></ul></ul>
  • 3. What IS Social Media? <ul><li>It’s a way for people with overlapping history or interests to find and communicate with one another, regardless of where they are physically and regardless whether they knew each other before. </li></ul>
  • 4. Business Uses of Social Media Tactic Strategy Advertise on LinkedIn or Facebook Get demographically targeted traffic to your website Post open positions on LinkedIn Recruit new talent Create a Facebook Fan Page or a LinkedIn Company page Promote your brand, build a following Join LinkedIn Groups Connect with former colleagues, forge professional relationships Twitter Converse, promote, network and follow
  • 5. Business Uses of Social Media Tactic Strategy Write a blog Start conversations, position yourself as a thought leader Comment on blogs Participate in conversations “ Liking” and social bookmarking Promote certain content & ideas Examine SM profiles Background check on new hires Post videos on YouTube Promote your product virally
  • 6. Why We Care About Social Media? <ul><li>Social media provides additional ways to communicate with your market </li></ul><ul><li>Social media increases online presence: </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Images </li></ul></ul><ul><ul><li>Facebook, LinkedIn, Tweets, etc. </li></ul></ul><ul><li>Often included in “blended” Search results </li></ul>
  • 7. Wikipedia News Twitter Facebook Image
  • 8. B2B Social Media Traffic Drivers <ul><li>Where should you spend your time? </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>YouTube </li></ul></ul>
  • 9. Why We Use Social Media <ul><li>Awareness / buzz / dialogue </li></ul><ul><li>Create in-bound links </li></ul><ul><li>Reach out to partners / links / bloggers </li></ul><ul><li>Gauge brand reputation </li></ul>
  • 10. Things We Like <ul><li>WordPress </li></ul><ul><ul><li>Not just a blog platform </li></ul></ul><ul><ul><li>Plugins to connect Twitter, LinkedIn, etc. </li></ul></ul><ul><ul><li>Plugins for SEO </li></ul></ul><ul><ul><li>Plugins to support mobile browsing </li></ul></ul><ul><li>Hootsuite or Socialoomph </li></ul>

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