Monetizing Social Media MVVF Breakfast Series – September 30, 2010 A Search Marketing Perspective
Who is Market Vantage?
Online marketing agency / B2B focus
Founded in 2002
We help our clients:
Increase traffic to their websites
Increase conversions on their website
Improve search engine visibility vs. competition
Analyze website visitor traffic and behavior
Improve visitor experience and ROI
What IS Social Media?
It’s a way for people with overlapping history or interests to find and communicate with one another, regardless of where they are physically and regardless whether they knew each other before.
Business Uses of Social Media Tactic Strategy Advertise on LinkedIn or Facebook Get demographically targeted traffic to your website Post open positions on LinkedIn Recruit new talent Create a Facebook Fan Page or a LinkedIn Company page Promote your brand, build a following Join LinkedIn Groups Connect with former colleagues, forge professional relationships Twitter Converse, promote, network and follow
Business Uses of Social Media Tactic Strategy Write a blog Start conversations, position yourself as a thought leader Comment on blogs Participate in conversations “ Liking” and social bookmarking Promote certain content & ideas Examine SM profiles Background check on new hires Post videos on YouTube Promote your product virally
Why We Care About Social Media?
Social media provides additional ways to communicate with your market