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Career Stimulus Class – Friday Feb 24th 2012



The Sociology & Technology
    of “Getting Through”
    Using Social Media

     All Interview Meeting(s)
  Conversations Are Exercises In
          Solution Selling
           “Using The Sociology & Technology of Social Media”                                         1
  HCS Class #3 Session  Friday, 24Feb2012  Harry Reczek (847) 828-4719  Harry@Ppt-Consulting.com
2
3
LinkedIn Profile
Strategy... Summary Section

•It’s not ONLY to answer
 “What do you do.”
•LQQk at the world from your
 “customer’s” eyes.
•Keywords from the past +
 future!                       4
LinkedIn Profile
Strategy... Keywords

•Keywords that are not on
 a resume!
•Keywords that answer the
 WPDYS?

                            5
LinkedIn Profile
Strategy... Searches

•What problems do you
 wish to solve?
     Peter Drucker once asked: What problem
are you able to solve rather easily, that would
be hard for most people?



                                                  6
Useful Problem Examples
• eBay solves the “My mom threw away all the
  great stuff I had when I was a kid" problem.
• Blogger and WordPress and TypePad solve the
  "Web coding is hard" problem.
• Google solves the "Internet is too big" problem.
• Seth Godin solves the problem by giving you
  answers to problems you didn't understand you
  had until you read his blog…
• LinkedIn and Facebook solve the “connecting is
  hard to do” problem.
                                                     7
“Problems I Wish To Solve”
• As a ______________________________
• My skills & experience developed S.M.F.
  in ________________________________
• __________________________________
• Prevent:___________________________
• Improve:___________________________
• Reduce:___________________________
• Change:___________________________
                                        8
9
Don’t Monkey Around!
                  Let’s Connect:

                  Harry Reczek
                  http://www.Connect2Harry.com

                  (847) 828-4719
                  Harry@Ppt-Consulting.com


                  Downloads of Handouts:
                  http://www.NextLevel-Marketing.com
                  Presentation:
                  http://www.slideshare.net/hreczek/sociology-
                  technology-of-social-media-hcshandout24feb?
      People ‘Buy’
Today’s Problem-Solvers

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Sociology & Technology of social media hcs-handout24_feb

  • 1. Career Stimulus Class – Friday Feb 24th 2012 The Sociology & Technology of “Getting Through” Using Social Media All Interview Meeting(s) Conversations Are Exercises In Solution Selling “Using The Sociology & Technology of Social Media” 1 HCS Class #3 Session  Friday, 24Feb2012  Harry Reczek (847) 828-4719  Harry@Ppt-Consulting.com
  • 2. 2
  • 3. 3
  • 4. LinkedIn Profile Strategy... Summary Section •It’s not ONLY to answer “What do you do.” •LQQk at the world from your “customer’s” eyes. •Keywords from the past + future! 4
  • 5. LinkedIn Profile Strategy... Keywords •Keywords that are not on a resume! •Keywords that answer the WPDYS? 5
  • 6. LinkedIn Profile Strategy... Searches •What problems do you wish to solve? Peter Drucker once asked: What problem are you able to solve rather easily, that would be hard for most people? 6
  • 7. Useful Problem Examples • eBay solves the “My mom threw away all the great stuff I had when I was a kid" problem. • Blogger and WordPress and TypePad solve the "Web coding is hard" problem. • Google solves the "Internet is too big" problem. • Seth Godin solves the problem by giving you answers to problems you didn't understand you had until you read his blog… • LinkedIn and Facebook solve the “connecting is hard to do” problem. 7
  • 8. “Problems I Wish To Solve” • As a ______________________________ • My skills & experience developed S.M.F. in ________________________________ • __________________________________ • Prevent:___________________________ • Improve:___________________________ • Reduce:___________________________ • Change:___________________________ 8
  • 9. 9
  • 10. Don’t Monkey Around! Let’s Connect: Harry Reczek http://www.Connect2Harry.com (847) 828-4719 Harry@Ppt-Consulting.com Downloads of Handouts: http://www.NextLevel-Marketing.com Presentation: http://www.slideshare.net/hreczek/sociology- technology-of-social-media-hcshandout24feb? People ‘Buy’ Today’s Problem-Solvers