Sociology & Technology of social media

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All meetings are exercises in *Solution Selling*. Develop the social media mindset for effective results. Use social media effectively to have those meetings with the right words and perspective. (This is class #3 in a series). ~H.

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Sociology & Technology of social media

  1. 1. All Interviews Are Meetings Where Conversations AreExercises In Solution Selling The Sociology & Technology of Using Social Media To Get Those “Meetings” Harry@Ppt-Consulting.com | 1 www.NextLevel-Marketing.com
  2. 2. The REAL Situation is... CONTEXT & FOCUS• Interview/Conversations are – Solution Selling Exercises, – Determining Your • Strengths, Motivation & Fit• Your host may throw up barricades – Making it difficult: 1. To get to “reach” them -- 2. Even when your “common” goals are in-sync. 2 www.NextLevel-Marketing.com
  3. 3. How Do We Get To Common Ground? Harry@Ppt-Consulting.com | 3 www.NextLevel-Marketing.com
  4. 4. The Truth!1. Strengths2. Motivation3. Fit 4
  5. 5. The Truth! 1. Strengths 2. Motivation 3. Fit 1. Can you do the job? (S)1. I’ve done...S 2. Will you love2. I am………M the job? (M)3. I have…….F 3. Can we tolerate working with you? (F) 5
  6. 6. The 2 Objectives For FOCUS1. “Reach” them w/Solutions to.. • Using Social Media2. Identified goals that Effectively3. Address S.M.F. • Having S.M.F. words • Putting conversations in “Solution Selling” context The Approach 6
  7. 7. Business Goals Are Obvious P-I-R-C • Prevent Budget • Improve 1. Top Line Revenue (Increase) • Reduce 2. Expense (Reduction) • Change ============== 3. Bottom Line (Management) 7Harry@Ppt-Consulting.com | www.NextLevel-Marketing.com
  8. 8. Goals Aren’t Always In-Sync• Your S.M.F. • Their Solution Context 8
  9. 9. Goals Aren’t Always In-Sync• Your S.M.F. • Their Solution Context 9
  10. 10. • “…so user-friendly that its going to be an inarguable game-changer. It aggregates content in an innovative fashion and integrates seamlessly with existing infrastructure.” Buzzword Example Harry@Ppt-Consulting.com | 10 www.NextLevel-Marketing.com
  11. 11. Avoid These 11Harry@Ppt-Consulting.com | www.NextLevel-Marketing.com
  12. 12. Clearer Picture Solutions for Solution Goals Context 12
  13. 13. The 3 Reasons We Have Careers 13
  14. 14. • …Can you do the job? (Strengths)• …Will you love the job? (Motivation)• …Can we tolerate working with you? (Fit)The 3 Reasons We Have Careers 14
  15. 15. • I need you to “fix” my problem. The Reasons Employers Need Us… 15
  16. 16. As a: _______________________________ (role) I Impact: (1.) (2.) (3.) Budget 1. Top Line Revenue (Increase) 2. Expense (Reduction) By: ______________________________ ============== 3. Bottom Line (Management) Prevent Through my experience in & skills at, with companies who : Improve Reduce ____________________________________________________________ Change ____________________________________________________________ I solve the “_______________________________________________” problem. 16Harry@Ppt-Consulting.com | www.NextLevel-Marketing.com
  17. 17. 1. Job Posting Strategy... Creating Focus Steps Budget Perspective 17Harry@Ppt-Consulting.com | www.NextLevel-Marketing.com
  18. 18. 2. “Problems I Solve” Ex. P-I-R-C• As a ______________________________• My SMF experience __________________________________• __________________________________• Prevent:___________________________• Improve:___________________________• Reduce:___________________________• Change:___________________________ Harry@Ppt-Consulting.com | 18 www.NextLevel-Marketing.com
  19. 19. 3. New ProblemsStrategy...•No one cares much about "Id like a slightly better version of something that used to work" …problem solver. 19
  20. 20. New ProblemsStrategy...•What used to ‘work’ –Probably won’t work now –Doesn’t matter…there’s new problems•What ‘new’ problems do you solve? 20
  21. 21. 4. THINK ~ Differently! Harry@Ppt-Consulting.com | 21 www.NextLevel-Marketing.com
  22. 22. • Don’t talk about “hitting the apple” talk about avoiding “near miss”. Don’t Get Confused 22
  23. 23. 5. LinkedIn Profile Strategy... Search-results “Thinking” 23Harry@Ppt-Consulting.com | www.NextLevel-Marketing.com
  24. 24. LinkedIn ProfileStrategy...•It’s your web presence.•Results come from searches.•Like Google searches that ask for solutions to problems/queries. 24
  25. 25. LinkedIn ProfileStrategy... Summary Section•It’s not ONLY to answer “What do you do.”•LQQk at the world from your “customer’s” eyes.•Keywords from the past + future! 25
  26. 26. LinkedIn Profile Strategy... Keywords•Keywords that are not on a resume!•Keywords that answer the WPDYS? 26Harry@Ppt-Consulting.com | www.NextLevel-Marketing.com
  27. 27. “Problems I Wish To Solve”• As a ______________________________• My skills & experience developed S.M.F. in ________________________________• __________________________________• Prevent:___________________________• Improve:___________________________• Reduce:___________________________• Change:___________________________ Harry@Ppt-Consulting.com | 27 www.NextLevel-Marketing.com
  28. 28. Harry@Ppt-Consulting.com | 28www.NextLevel-Marketing.com
  29. 29. Don’t Monkey Around! Let’s Connect: Harry Reczek http://www.Connect2Harry.com (847) 828-4719 Harry@Ppt-Consulting.com Downloads of Handouts: http://www.NextLevel-Marketing.com Presentation: http://www.slideshare.net/hreczek/ People ‘Buy’Today’s Problem-Solvers 29

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