A return to the physical: How libraries serve virtual and mobile communities

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Libraries have been concerned with serving their burgeoning virtual communities. However, in many ways, the advent of the mobile web turns many of the virtual communities outward to the physical world once again. This presentation discusses how libraries serve virtual and burgeoning mobile communities.

Last presented to the Pendleton Public Library advisory board on January 28, 2012

Published in: Technology, Business
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A return to the physical: How libraries serve virtual and mobile communities

  1. 1. A return to the physical How libraries serve virtual and mobile communities Presented by: Buzzy Nielsen Library Director This presentation is licensed under a Creative Commons 3.0 AttributionJanuary 28, 2012 United States license. http://www.creativecommons.org
  2. 2. Communities are geographic
  3. 3. But theyre also virtual
  4. 4. And they have needs
  5. 5. The virtual 800 lb gorilla
  6. 6. and there are many more
  7. 7. Including some surprising ones
  8. 8. Including some surprising ones
  9. 9. Reach out and touch someone(wirelessly)
  10. 10. Libraries were just getting used to online communities.But now weve got mobile communities with whom to connect, too
  11. 11. Why libraries should care
  12. 12. 83% of adults own cell phonesYounger generations = Higher use Pew Research Centers Internet & American Life Project, Americans and their cell phones, August 15, 2011
  13. 13. 44% access the Web on their phones Pew Research Centers Internet & American Life Project, Americans and their cell phones, August 15, 2011
  14. 14. 25% use only mobile phones Pew Research Centers Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
  15. 15. 51% of the younger are mobile-only Pew Research Centers Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
  16. 16. Dystopic cage fighting VSContender: George Orwell Contender: Aldous Huxley Secret weapon: 1984 Secret weapon: Brave New World Greatest fear: Greatest fear: Information deprivation Sensory overload
  17. 17. A Brave New World Cover art from Brave New World by Aldous Huxley, first edition published by Chatto and Windus, 1932
  18. 18. Instant gratification
  19. 19. Instant gratification Social networking Scheduling Microblogging Navigation Email Texting Phone calls Internet
  20. 20. And it knows where you live
  21. 21. And it knows where you live
  22. 22. People behave differently in a mobile world.
  23. 23. They shop differently Scan a Find prices Locate stores barcode and reviews that have it
  24. 24. They find things differently Map what Find a place Get turn-by-turn you want that has it directions
  25. 25. They do lots of things differently Find a Interact Find businesses restaurant socially and services
  26. 26. And we need to serve mobile communities differently.
  27. 27. Do you scale down well? Desktop site of the Pendleton Round-Up
  28. 28. Do you scale down well? Desktop sites of the Pendleton Round-Up and Rosauers viewed on a mobile phone
  29. 29. Do you scale down well?
  30. 30. Do you scale down well?
  31. 31. Youve already scaled down! Gale databases Library2Go L-net chat reference
  32. 32. Are you helping them find you? QR codes
  33. 33. Are you helping them find you? Theyre like scannable links!
  34. 34. Are you helping them find you? What, no library listing!!??
  35. 35. Are you helping them find you?
  36. 36. Are you where the people are?
  37. 37. Are you where the people are?
  38. 38. Are you where the people are?
  39. 39. Thank you View this presentation online: http://www.slideshare.net/hrcldThis presentation was made using open source software:Fedora Linux LibreOffice Chromium GIMP Shutter CyanogenModOperating system Impress Web browser Image editor Screenshot utility Mobile phone Presentation program operating system

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