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Brave new (mobile) world, Or, how the mobile web changes everything
 

Brave new (mobile) world, Or, how the mobile web changes everything

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This presentation introduces people to what can be done on the web using mobile phones. It highlights how web-enabled phones allow for new ways of accessing information, finding businesses, and ...

This presentation introduces people to what can be done on the web using mobile phones. It highlights how web-enabled phones allow for new ways of accessing information, finding businesses, and interacting with the world. It also discusses how location-aware phones allow people to better locate information about local businesses and services.

This presentation was last given at the Hood River County Rotary on January 5, 2012.

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    Brave new (mobile) world, Or, how the mobile web changes everything Brave new (mobile) world, Or, how the mobile web changes everything Presentation Transcript

    • Brave new (mobile) world Or, how the mobile web changes everything Presented by: Buzzy Nielsen Library Director This presentation is licensed under a Creative Commons 3.0 AttributionJanuary 5, 2012 United States license. http://www.creativecommons.org
    • Multi-dimensional barcodes!
    • That can transport you anywhere!(on the web)
    • Were all going mobile
    • 83% of adults own cell phonesYounger generations = Higher use Pew Research Centers Internet & American Life Project, Americans and their cell phones, August 15, 2011
    • 44% access the Web on their phones Pew Research Centers Internet & American Life Project, Americans and their cell phones, August 15, 2011
    • 25% use only mobile phones Pew Research Centers Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
    • 51% of the younger are mobile-only Pew Research Centers Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
    • Dystopian cage fighting VSContender: George Orwell Contender: Aldous Huxley Secret weapon: 1984 Secret weapon: Brave New World Greatest fear: Greatest fear: Information deprivation Sensory overload
    • A Brave New World Cover art from Brave New World by Aldous Huxley, first edition published by Chatto and Windus, 1932
    • Instant gratification
    • Instant gratification Social networking Scheduling Microblogging Navigation Email Texting Phone calls Internet
    • And it knows where you live
    • And it knows where you live
    • People behave differently in a mobile world.
    • They shop differently Scan a Find prices Locate stores barcode and reviews that have it
    • They find things differently Map what Find a place Get turn-by-turn you want that has it directions
    • They do lots of things differently Find a Interact Find businesses restaurant socially and services
    • And we need to serve peopledifferently in a mobile world.
    • Do you scale down well? Desktop site of Insitu
    • Do you scale down well? Desktop sites of Insitu and Rosauers viewed on a mobile phone
    • Do you scale down well? Desktop and mobile sites of Waucoma Bookstore, Hood River
    • Are you helping them find you?
    • Are you helping them find you? What, no library listing!!??
    • Are you where the people are?
    • Thank you View this presentation online: http://www.slideshare.net/hrcldThis presentation was made using open source software:Fedora Linux LibreOffice Chromium GIMP Shutter CyanogenModOperating system Impress Web browser Image editor Screenshot utility Mobile phone Presentation program operating system