Brave new (mobile) world              Or, how the mobile web changes everything  Presented by:             Buzzy Nielsen  ...
Multi-dimensional barcodes!
That can transport you anywhere!(on the web)
Were all going mobile
83% of adults own cell phonesYounger generations   = Higher use        Pew Research Centers Internet & American Life Proje...
44% access the Web on their phones     Pew Research Centers Internet & American Life Project, Americans and their cell pho...
25% use only mobile phones      Pew Research Centers Internet & American Life Project, August 9-September 13, 2010 Trackin...
51% of the younger are mobile-only      Pew Research Centers Internet & American Life Project, August 9-September 13, 2010...
Dystopian cage fighting                           VSContender: George Orwell      Contender: Aldous Huxley   Secret weapon...
A Brave New World     Cover art from Brave New World by Aldous Huxley, first edition published by Chatto and Windus, 1932
Instant gratification
Instant gratification                        Social networking  Scheduling                          Microblogging   Naviga...
And it knows where you live
And it knows where you live
People behave differently   in a mobile world.
They shop differently   Scan a       Find prices   Locate stores   barcode      and reviews    that have it
They find things differently   Map what      Find a place   Get turn-by-turn   you want       that has it     directions
They do lots of things differently     Find a       Interact    Find businesses   restaurant     socially      and services
And we need to serve peopledifferently in a mobile world.
Do you scale down well?                          Desktop site of Insitu
Do you scale down well?                 Desktop sites of Insitu and Rosauers viewed on a mobile phone
Do you scale down well?                  Desktop and mobile sites of Waucoma Bookstore, Hood River
Are you helping them find you?
Are you helping them find you?                          What, no                      library listing!!??
Are you where the people are?
Thank you            View this presentation online:            http://www.slideshare.net/hrcldThis presentation was made u...
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Brave new (mobile) world, Or, how the mobile web changes everything

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This presentation introduces people to what can be done on the web using mobile phones. It highlights how web-enabled phones allow for new ways of accessing information, finding businesses, and interacting with the world. It also discusses how location-aware phones allow people to better locate information about local businesses and services.

This presentation was last given at the Hood River County Rotary on January 5, 2012.

Published in: Technology, Business
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Brave new (mobile) world, Or, how the mobile web changes everything

  1. 1. Brave new (mobile) world Or, how the mobile web changes everything Presented by: Buzzy Nielsen Library Director This presentation is licensed under a Creative Commons 3.0 AttributionJanuary 5, 2012 United States license. http://www.creativecommons.org
  2. 2. Multi-dimensional barcodes!
  3. 3. That can transport you anywhere!(on the web)
  4. 4. Were all going mobile
  5. 5. 83% of adults own cell phonesYounger generations = Higher use Pew Research Centers Internet & American Life Project, Americans and their cell phones, August 15, 2011
  6. 6. 44% access the Web on their phones Pew Research Centers Internet & American Life Project, Americans and their cell phones, August 15, 2011
  7. 7. 25% use only mobile phones Pew Research Centers Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
  8. 8. 51% of the younger are mobile-only Pew Research Centers Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
  9. 9. Dystopian cage fighting VSContender: George Orwell Contender: Aldous Huxley Secret weapon: 1984 Secret weapon: Brave New World Greatest fear: Greatest fear: Information deprivation Sensory overload
  10. 10. A Brave New World Cover art from Brave New World by Aldous Huxley, first edition published by Chatto and Windus, 1932
  11. 11. Instant gratification
  12. 12. Instant gratification Social networking Scheduling Microblogging Navigation Email Texting Phone calls Internet
  13. 13. And it knows where you live
  14. 14. And it knows where you live
  15. 15. People behave differently in a mobile world.
  16. 16. They shop differently Scan a Find prices Locate stores barcode and reviews that have it
  17. 17. They find things differently Map what Find a place Get turn-by-turn you want that has it directions
  18. 18. They do lots of things differently Find a Interact Find businesses restaurant socially and services
  19. 19. And we need to serve peopledifferently in a mobile world.
  20. 20. Do you scale down well? Desktop site of Insitu
  21. 21. Do you scale down well? Desktop sites of Insitu and Rosauers viewed on a mobile phone
  22. 22. Do you scale down well? Desktop and mobile sites of Waucoma Bookstore, Hood River
  23. 23. Are you helping them find you?
  24. 24. Are you helping them find you? What, no library listing!!??
  25. 25. Are you where the people are?
  26. 26. Thank you View this presentation online: http://www.slideshare.net/hrcldThis presentation was made using open source software:Fedora Linux LibreOffice Chromium GIMP Shutter CyanogenModOperating system Impress Web browser Image editor Screenshot utility Mobile phone Presentation program operating system

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