Vice President Pr Training By Harish Bilgi

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Officers Training - VP PR
conducted by div D Mnuscat

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Vice President Pr Training By Harish Bilgi

  1. 1. Vice president public relations<br />Achieving Success as<br />By: TM Harish Bilgi, ACB CL<br />Asst Division Governor (Mkt)<br />Div D<br />
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  6. 6. Serving as VP–PR<br />A great opportunity, as you are responsible for<br /><ul><li> Promoting your club to the community / corporate.
  7. 7. Keeping the club members informed</li></li></ul><li>What’s in it for me?<br />You tend to acquire skills in..<br /><ul><li> Media relations
  8. 8. Advertising
  9. 9. Promotions
  10. 10. Campaign development</li></li></ul><li>
  11. 11. VP PR – Club standards<br />Outside of the Club Meeting<br />1. Attend district-sponsored club-officer training.<br />2. Protect and publicize the TI brand.<br />3. Promote the club to local media.<br />4. Maintain a club Web site.<br />5. Join a Toastmasters-moderated social networking Web site.<br />6. Produce and distribute a club newsletter, preferably via e-mail.<br />7. Promote membership programs.<br />5. Attend club executive committee meetings.<br />6. Attend other Toastmasters events.<br />7. Arrange for a replacement if unable to attend a club meeting.<br />8. Prepare your successor for office.<br />Outside of the Club Meeting<br />Outside of the Club Meeting<br />Outside of the Club Meeting<br />1. Attend district-sponsored club-officer training.<br />1. Attend district-sponsored club-officer training.<br />1. Attend district-sponsored club-officer training.<br />2. Protect and publicize the TI brand.<br />2. Protect and publicize the TI brand.<br />2. Protect and publicize the TI brand.<br />3. Promote the club to local media.<br />3. Promote the club to local media.<br />3. Promote the club to local media.<br />4. Maintain a club Web site.<br />4. Maintain a club Web site.<br />4. Maintain a club Web site.<br />5. Join a Toastmasters-moderated social networking<br />5. Join a Toastmasters-moderated social networking<br />5. Join a Toastmasters-moderated social networking<br />Web site.<br />Web site.<br />Web site.<br />6. Produce and distribute a club newsletter, preferably<br />6. Produce and distribute a club newsletter, preferably<br />6. Produce and distribute a club newsletter, preferably<br />via e-mail.<br />via e-mail.<br />via e-mail.<br />7. Promote membership programs.<br />7. Promote membership programs.<br />7. Promote membership programs.<br />5. Attend club executive committee meetings.<br />5. Attend club executive committee meetings.<br />5. Attend club executive committee meetings.<br />6. Attend other Toastmasters events.<br />6. Attend other Toastmasters events.<br />6. Attend other Toastmasters events.<br />7. Arrange for a replacement if unable to attend a<br />7. Arrange for a replacement if unable to attend a<br />7. Arrange for a replacement if unable to attend a<br />club meeting.<br />club meeting.<br />club meeting.<br />8. Prepare your successor for office.<br />8. Prepare your successor for office.<br />8. Prepare your successor for office.<br />
  12. 12. At the Club Meeting<br />1. Announce upcoming events and programs.<br />2. Gather information for the newsletter or Web site by asking for story contributions or covering club news yourself.<br />3. Greet members and guests.<br />VP PR – Club standards<br />
  13. 13. 1311A.4 - Achieving Success as Vice President Public Relations<br />VPPR-V #11<br />Promote the Club to Local Media<br />Target your audience<br />Develop a media list<br />Send promotional material to media members<br />
  14. 14. 1311A.4 - Achieving Success as Vice President Public Relations<br />VPPR-V #12<br />Publicity Materials<br />Maintain a press kit<br />Send news releases<br />Send invitations to employees<br />Give interviews<br />
  15. 15. 1311A.4 - Achieving Success as Vice President Public Relations<br />VPPR-V #13<br />Three Reasons for a Club Newsletter/Web Site<br />Document and promote current events<br />Inform with educational material<br />Provide visitors with “take-home” value<br />
  16. 16. 1311A.4 - Achieving Success as Vice President Public Relations<br />VPPR-V #14<br />Important Newsletter and Web-Site Features<br />Content<br />Readability<br />Visual impact<br />
  17. 17. 1311A.4 - Achieving Success as Vice President Public Relations<br />VPPR-V #15<br />FreeToastHost.org<br />A free Web-hosting service for clubs! <br />Use it to create and maintain a professional-looking Web site. No Web-site design experience necessary.<br />
  18. 18. 1311A.4 - Achieving Success as Vice President Public Relations<br />VPPR-V #16<br />Keep in Touch With Toastmasters Events<br />Be aware of area and district events<br />Attend whenever possible<br />Promote the benefits of membership<br />
  19. 19. Case Study 1<br />You have announced ‘International speech contest’ in your club. The d-day is fast approaching, and you have no participants. How will you ensure that the contest is not postponed & you also receive at least 12 contestants for the event.<br />Time: (5 mins)<br />
  20. 20. Case Study 2<br />You have sent a flier to your community’s/ corporate intranet about an event with dinner, but till date you have received no r.s.v.p.<br />As a VP PR what will you do to increase the effectiveness of your flier.<br />Time: (5 mins)<br />
  21. 21. Our newsletter<br />
  22. 22. Our invites<br />
  23. 23. Our report card<br />

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