0
INDIAN MEDICAL
TOURISM
PRESENTED BY:
Prakash Sharma
PG-I-011
PGDM 3rd Sem.
Heath Tourism is to provide World Class Health treatment at competitive affordable prices”.

“One of the hottest sectors i...
Concept of Medical Value Tourism
 Is it a new concept ?

No
Dates back > thousands of years.
Greek pilgrims travelled in ...
Economics of tourism
 Tourism third largest net earner of foreign

exchange
 India’s share in International Tourist arri...
Can we have similar Map for Medical
Tourism for India ?

5
 India has world class corporate hospitals and

excellent treatment Centre's in the world.
 Hospital infrastructure & te...
Growth of International Standard Hospitals

Apollo Hospital Hyderabad

Jaslok Hospital, Mumbai

Max Hospital Delhi

Breach...
Macro Economics
of
Medical Tourism

8
Confederation of Indian Industry (C II) sponsored Mc
Kinsey & Co. study.–“Healthcare in India : The Road
Ahead” report: 1...
 The size of Indian Medical Tourism sector estimated in

2002 to be min 1,00000 to 1,50,000 foreign patients per
year (Me...


“India’s Tourist Industry could yield from $ 1.2

billion presently to $ 2.2 billion annually by 2012 .
 The growth ra...
 $ 17 billion Indian Healthcare Industry contributes

about 4% -5% of GDP. It is expected to grow @ 13%
annually in next ...
Anatomy of Medical Value Travel – (Economic
Potential)

 Travel tourism



+
pleasure, physical & mental relaxation
+
v...
Advantage India
Unique medical value services to foreign

patients that supersedes the competition :
Yoga
 Meditation /...
Economic Crisis, Credit Crisis & Recession in
USA - Will it affect Medical Tourism market
in India ?
No
There are almost 5...
17
18
Planning Commission Report  Govt. will provide ‘M’ Visa to Medical Tourists
on priority.
 Most patients visit from SAARC...
Micro Economics - Comparative Cost Analysis
Metal Free Dental Bridge
India –
US
$ 500
$ 5500
Bone Marrow Transplant
India
...
Need of the hour :
INDIA NEEDS PROACTIVE GLOBAL MEDICAL
TOURISM MARKETING STRATEGIES

21
Marketing strategies to maximize
economic potential

Aggressive marketing & awareness programs
globally
 Publish details ...
 Medical Tourism Companies /Facilitator’s

address, ISDN, E mails
 Establishment of “Indian Medical Tourism

Corporation...
 Special attractive treatment, travel &

tourism packages at competitive rates
 Package medical tourism through Travel &...
Word of mouth business
to change to
media driven business -on line directory for
medical tourism
Need for India Internatio...
Form Corporate Hospitals Medical Tourism
Consortium with front offices in UK, USA, Canada,
Middle East, South East Asian c...
Collect Data base of Uninsured patients –USA,
UK, Canada & other countries – patient
segmentation
Collect Data base of pat...
Training Needs -for exponential economic
growth & sustainable Indian Medical Tourism
Institutional Training – University c...
AHMEDABAD

BANGALORE

DELHI

HYDERABAD

MUMBAI

MBA (Health Care Management)
MBA (HCM)
Two years full time PG regular cour...
To India

UK, USA, Canada, Middle East, South East Asia Medical
Tourists
30
Thanx
31
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MTG Helthcare

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Transcript of "MTG Helthcare"

  1. 1. INDIAN MEDICAL TOURISM PRESENTED BY: Prakash Sharma PG-I-011 PGDM 3rd Sem.
  2. 2. Heath Tourism is to provide World Class Health treatment at competitive affordable prices”. “One of the hottest sectors in India” (Public Health Foundation of India) “A multibillion dollar industry” “India a International medical tourisms hub” Dental Surgery Joint Replacement Surgery 2
  3. 3. Concept of Medical Value Tourism  Is it a new concept ? No Dates back > thousands of years. Greek pilgrims travelled in Saronic Gulf called Epidauria, sanctuary of the healing god Asclepius  Yes. Marketing of Medical Value Tourism is relatively new concept. 3
  4. 4. Economics of tourism  Tourism third largest net earner of foreign exchange  India’s share in International Tourist arrival – 2005 - 0.34 percent 2008 - 0.49 percent – total 3.92 million  The World Travel Tourism Council - “India as one of the foremost growth centre in the world in coming yrs”.  Travel & Tourism sector creates more jobs per million rupees of investment plan, than any other sector of the economy. 4
  5. 5. Can we have similar Map for Medical Tourism for India ? 5
  6. 6.  India has world class corporate hospitals and excellent treatment Centre's in the world.  Hospital infrastructure & technology on par with USA, UK & other European countries  No waiting period  Success rate – India -- 98.7% -- US – 97.5%  Immediate attention / treatment / surgery  Best Nursing Care with compassion  Language no barrier – English speaking staff  Low cost (1/10th), high quality, affordable best healthcare 6
  7. 7. Growth of International Standard Hospitals Apollo Hospital Hyderabad Jaslok Hospital, Mumbai Max Hospital Delhi Breach Candy Hospital Fortis Hospital, Delhi Wokhardt Hospital Bangalore 7
  8. 8. Macro Economics of Medical Tourism 8
  9. 9. Confederation of Indian Industry (C II) sponsored Mc Kinsey & Co. study.–“Healthcare in India : The Road Ahead” report: 1.3 million medical tourists visit Asia / year  Nos. of US patients seeking cheaper care abroad - grew to 7,10,000 / year  Over 1, 50000 medical tourists travelled to India in 2002 bringing in earnings of $ 300 million.  2006-07 > 3,00000 9
  10. 10.  The size of Indian Medical Tourism sector estimated in 2002 to be min 1,00000 to 1,50,000 foreign patients per year (Medical Tourists) .  The annual growth rate of Medical Tourism in India 2000 – 15% per year 2007 – 30% per year  Kerala - > 8000 patients annually. Cardiac, Ortho & Ayurveda treatment - KIMS (2007) – 40,000 medical tourism patients  Hospital ‘A’ in Bangalore - reported 900 medical tourists per year. 10
  11. 11.  “India’s Tourist Industry could yield from $ 1.2 billion presently to $ 2.2 billion annually by 2012 .  The growth rate of Medical Tourism Industry @ 12% in 2002 will go to @ 30% annually by 2012 .  Up market private care in India to be worth from Rs.15000 crores to Rs. 30,000 crores by 2012  Medical Tourism revenue can potentially rise from Rs. 5000 crores to Rs.10,000 crores per year. 11
  12. 12.  $ 17 billion Indian Healthcare Industry contributes about 4% -5% of GDP. It is expected to grow @ 13% annually in next 5 yrs.  Health care spending in India will increase from Rs. 86,000 crores in 2000-2001 to over Rs. 200,000 crores by 2012.  Private Health care share will form the largest of this @ Rs.156,000 crores and growth will be driven by rising life style diseases. 12
  13. 13. Anatomy of Medical Value Travel – (Economic Potential)  Travel tourism   + pleasure, physical & mental relaxation + value addition of medical treatment at lowest cost Medical Tourism 13
  14. 14. Advantage India Unique medical value services to foreign patients that supersedes the competition : Yoga  Meditation /Spiritualism  Ayurveda healing “India offers a unique basket of services to an individual that is difficult to match by other countries” (CII)  Less regulatory & legal problems 14
  15. 15. Economic Crisis, Credit Crisis & Recession in USA - Will it affect Medical Tourism market in India ? No There are almost 50 million Americans with no health insurance Canada - > 700000 patients waiting for procedures/surgery for > 6 months- 1yr It can have a very positive impact on tourism industry in India for hospital & allied healthcare industry who position themselves in the right direction .
  16. 16. 17
  17. 17. 18
  18. 18. Planning Commission Report  Govt. will provide ‘M’ Visa to Medical Tourists on priority.  Most patients visit from SAARC + US &UK  Lowest cost o Heart Bypass Surgery India Thailand Singapore US / UK $ 6000 $ 7894 $ 23,983 $19,700 o Heart Valve Replacement Surgery $ 8000 $ 10,000 $ 12500 US $ 20000 UK & 90,000 19
  19. 19. Micro Economics - Comparative Cost Analysis Metal Free Dental Bridge India – US $ 500 $ 5500 Bone Marrow Transplant India US $ 30,000 $ 250,000- $40,000 UK $ 150,000 Cosmetic Surgery India Thailand $ 2000 $ 35,00 US $ 10,000 Singapore - Spinal Fusion $ 5500 $ 7000 $ 62,000 $ 9000 20
  20. 20. Need of the hour : INDIA NEEDS PROACTIVE GLOBAL MEDICAL TOURISM MARKETING STRATEGIES 21
  21. 21. Marketing strategies to maximize economic potential Aggressive marketing & awareness programs globally  Publish details of Indian Corporate Hospitals with core competencies – e.g. Cardiac Surgery – J R Surgery, IVF, Cosmetic Surgery, Dental Surgery  Advertise - rates of all procedures in all International / International Magazines, journals, magazines & News Papers of the World  Web sites – List, details, Tele & E mail ID of Hospitals & Executives dealing with medical tourism 22
  22. 22.  Medical Tourism Companies /Facilitator’s address, ISDN, E mails  Establishment of “Indian Medical Tourism Corporation” : - International Branches - Liaison cell with all Indian & Foreign Missions - Brochures giving details & pictures of - Indian Corporate Hospitals, specialties, Consultant’s detail, procedure rates , 23
  23. 23.  Special attractive treatment, travel & tourism packages at competitive rates  Package medical tourism through Travel & Tourism Cos.  Health Insurance for treatment in India  Regular Chartered Medical Tourism International Inbound Flights with all peripheral arrangements – in-flight medical care - Car/ ambulance transfer - Hotel – Hospital / Hotel – Wellness tourism-Return to home country– follow up 24
  24. 24. Word of mouth business to change to media driven business -on line directory for medical tourism Need for India International MT Media Marketing international hospital cannot succeed without Internet – Branding IMT must Transparency & no intra hospital competition proper patient centered approach Facilitator –Promote hospital & partners on their Web sites. Regular updating of web site, content & rates 25
  25. 25. Form Corporate Hospitals Medical Tourism Consortium with front offices in UK, USA, Canada, Middle East, South East Asian countries Medical Tourism Facility Managers - in Europe, Middle East, South East Asia - for networking with foreign hospitals & Consultants for patient reference – on profit sharing per patient basis. Form Medical Tourism Association (India)- for laying down MT business ethics, rates, wellness tourism policies, procedures etc. Medical Tourism Regulatory Body /Ethics Committee Special Insurance Packages 26
  26. 26. Collect Data base of Uninsured patients –USA, UK, Canada & other countries – patient segmentation Collect Data base of patients waiting in Canada, UK, USA other European & third world countries Motivate Indian/International Insurance Cos for providing low cost Procedure Covers for overseas patients. Approach Govt – Tax benefits for Medical Tourism sector 27
  27. 27. Training Needs -for exponential economic growth & sustainable Indian Medical Tourism Institutional Training – University courses Structured courses – tailor made syllabus Training in Tourism Marketing – Tourism Dept, Travelling industry, Hospitality & Hotel Industry Training modules in soft skills – MT staff Modular Short Training Courses for Specialists/ Hospital Executives in Customer Care Management - International Patients Training of Spa/Wellness Institution staff 28
  28. 28. AHMEDABAD BANGALORE DELHI HYDERABAD MUMBAI MBA (Health Care Management) MBA (HCM) Two years full time PG regular course with option to specialize in final year either in Hospital Operations Management (HOM) or Medical Tourism (MT) Degree will be awarded by University recognised by UGC 29
  29. 29. To India UK, USA, Canada, Middle East, South East Asia Medical Tourists 30
  30. 30. Thanx 31
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