RESEARCH SNAPSHOTS     SATELLITE INTELLIGENCE                        A Window To                    The Frontier & the Eme...
Table of Contents•   Research Model•   Interacting Variables•   Business Objectives Served By The Analysis•   The Case Stu...
ToC                           Research Model                 Satellite Specs                                              ...
ToC                           SATELLITE’S REVENUE                          GENERATING POTENTIAL             POSITIVE CORRE...
ToC         Business Objectives Served By The                      Analysis      • Satellite Design of planned satellites ...
ToC        Satellite Coverage - Asia & Africa                          A CASE STUDYBUSINESS ANALYTIX, INC.   RESEARCH | AN...
ToC        I. Studying the Economic,      Demographic, and Market Data        The Positive & Negative Correlation         ...
ToC             Available Transponders V/s.   Quantification of the Eco-Demo-Market Potential    Satellite coverage in a w...
ToC      The ECONOMIC-DEMOGRAPHIC-MARKET                    STUDY            ECONOMIC- DEMOGRAPHIC- MARKET STUDY          ...
ToC      Overall Bandwidth Market Saturation One of the main constituents of the ECO-DEMO-MARK SCORE isthe level of market...
ToC      II. The Current Satellite              Capacity          The Technical factors        influencing the revenue    ...
ToC                                                 Asia & Africa               Pointers to the Emerging “Long Tail”      ...
ToC                                                               Who Gets What?                 The Comparative Coverage ...
ToC               The Technological Shape                of the Satellite Capacity               Transponders by Encoding ...
ToC                                                      South-East Asia                                                Sa...
ToC                The Revenue Potential                 Measurement Model• Every satellite beam                          ...
ToCData-driven DecisionsWe can help … We will like to support your strategic and tactical decisions with fact- based infor...
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Satellite Intelligence (Asia & Africa) 2013

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A brief case study highlighting the state of satellite capacity in Asia and Africa.

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Satellite Intelligence (Asia & Africa) 2013

  1. 1. RESEARCH SNAPSHOTS SATELLITE INTELLIGENCE A Window To The Frontier & the Emerging World Markets of AFRICA & ASIA From BUSINESS ANALYTIX, INC.Your Customized Research & Analysis Partner In Collaboration with INFOANALYTICA 103 Carnegie Center, Suite 300, Princeton, NJ 08540 Phone: (609) 291.7160
  2. 2. Table of Contents• Research Model• Interacting Variables• Business Objectives Served By The Analysis• The Case Study: Satellite Coverage - Asia & Africa – Studying the Economic, Demographic, and Market Data – The Current Satellite Capacity • Asia & Africa Pointers to the Emerging “Long Tail” • Who Gets What? The Comparative Coverage Level by Regions • The Technological Shape of Satellite Capacity • Transponder Age Comparison by Region• The Revenue Potential Measurement ModelBUSINESS ANALYTIX, INC. RESEARCH | ANALYSIS | MODELING 2
  3. 3. ToC Research Model Satellite Specs A Satellite Operator’s Revenue Potential = Satellite Parameters + Economic & Economy &, Competitive Demographic Factors + Demography Landscape Competitive Landscape What capacity does the satellite offer? Which markets does it serve? Who else the satellite competes with?BUSINESS ANALYTIX, INC. RESEARCH | ANALYSIS | MODELING 3
  4. 4. ToC SATELLITE’S REVENUE GENERATING POTENTIAL POSITIVE CORRELATION NEGATIVE CORRELATION TECHNICAL MARKET ECONOMIC DEMOGRAPHIC POPULATION EXISTING & GDP, GDP EDUCATION, DENSITY, PROJECTED GROWTH DEMOGRAPHY BROADBAND CAPACITY PENETRATION Interacting Variables Many different variables interact with each other to influence a Satellite’s revenue generating potential in different directionsBUSINESS ANALYTIX, INC. RESEARCH | ANALYSIS | MODELING 4
  5. 5. ToC Business Objectives Served By The Analysis • Satellite Design of planned satellites • Service Concept Design for the operating satellites • Valuation of operating satellites • Lease & bandwidth pricing • Investment/ lending Decisions • Regional economicsBUSINESS ANALYTIX, INC. RESEARCH | ANALYSIS | MODELING 5
  6. 6. ToC Satellite Coverage - Asia & Africa A CASE STUDYBUSINESS ANALYTIX, INC. RESEARCH | ANALYSIS | MODELING 6
  7. 7. ToC I. Studying the Economic, Demographic, and Market Data The Positive & Negative Correlation between the Economic, Demographic, and Market Factors and the Revenue generating Capacity of a Satellite
  8. 8. ToC Available Transponders V/s. Quantification of the Eco-Demo-Market Potential Satellite coverage in a world region may not track its Economic, Demographic, and Market potential.# OF X-PONDERS Higher score indicates better potential for satellite business When one studies the availability of the transponder capacity in comparison to the relevant E-D-M data, it may highlight the untapped potential or heightened competiveness of a market. BUSINESS ANALYTIX, INC. RESEARCH | ANALYSIS | MODELING 8
  9. 9. ToC The ECONOMIC-DEMOGRAPHIC-MARKET STUDY ECONOMIC- DEMOGRAPHIC- MARKET STUDY computes the market potential on the basis of ECONOMIC FACTORS (a) GDP, PPP (current international $), (b) GDP growth (annual %), DEMOGRAPHIC FACTORS: (a) Literacy rate, (b) Youth total (% of people), (c) Population ages 15-64 (% of total), and MARKET FACTORS: (a) Broadband Penetration of the main economies of the region, and (b) The population density (also of main economies).BUSINESS ANALYTIX, INC. RESEARCH | ANALYSIS | MODELING 9
  10. 10. ToC Overall Bandwidth Market Saturation One of the main constituents of the ECO-DEMO-MARK SCORE isthe level of market saturation of the communication markets in the region. Market saturation will negatively impact the Satellite’s revenue generating potential.BUSINESS ANALYTIX, INC. RESEARCH | ANALYSIS | MODELING 10
  11. 11. ToC II. The Current Satellite Capacity The Technical factors influencing the revenue potential
  12. 12. ToC Asia & Africa Pointers to the Emerging “Long Tail” 9 15 0 33 Transponders with Footprints 24 19 in Asia and Africa 40 60 Eutelsat 28 5 143 26 24 Intelsat 84 48 160 SES S.A. 140 Intersputnik 6 1063 AsiaSat 182 SKY Perfect JSAT Corporation China Satellite Communications 147 109 38 Russian Satellite Communications MEASAT Satellite Systems Sdn. Bhd 74BUSINESS ANALYTIX, INC. RESEARCH | ANALYSIS | MODELING 12
  13. 13. ToC Who Gets What? The Comparative Coverage Level by Regions Eastern Africa Middle Africa Northern Africa Southern Africa Western Africa Eastern Asia B South-Central Asia D A F C South-Eastern Asia E H G I Western Asia The Contour MapBUSINESS ANALYTIX, INC. RESEARCH | ANALYSIS | MODELING 13
  14. 14. ToC The Technological Shape of the Satellite Capacity Transponders by Encoding & Modulation DVB-S | QPSK Asia & Africa combination dominates the field 1800 in Asia and Africa. 16APSK 1600 32APSK 1400 1200 8PSK 1000 QPSK 800 600 400 200 0 DVB-S DVB-S2 DVB-S DVB-S2 DVB-S2DBUSINESS ANALYTIX, INC. RESEARCH | ANALYSIS | MODELING 14
  15. 15. ToC South-East Asia Satellite Transponders by Age 90 C KuTransponder Age 80 70 60Comparison by 50 40Region 30 20 10 0Given the theoreticalage of the satellite of15 years, it is Middle Afriicainteresting to note the 100 Satellite Transponders by Agelikely impact of this 80 C Kuparameter on the 60future satellite 40 20coverage availability 0BUSINESS ANALYTIX, INC. RESEARCH | ANALYSIS | MODELING 15
  16. 16. ToC The Revenue Potential Measurement Model• Every satellite beam Technical Data has a finite revenue Future Additions/ generation potential Current Capacity Deletions that depends on the interacting metrics of technical parameters Economic-Demographic-Market Data and the E-D-M data. Positive Negative Correlation Correlation• Getting the measurement of the potential can create Satellite Revenue Generation enormous value to the stakeholders Demand PricingBUSINESS ANALYTIX, INC. RESEARCH | ANALYSIS | MODELING 16
  17. 17. ToCData-driven DecisionsWe can help … We will like to support your strategic and tactical decisions with fact- based information for decision making.  Research and Analytics o Market Research o Business Research o Statistical Analysis  Consulting Services  Market Sizing  Data Modeling BUSINESS ANALYTIX, INC. 103 CARNEGIE CENTER, SUITE 300, PRINCETON, NJ 08540 PHONE: (609) 291.7160BUSINESS ANALYTIX, INC. RESEARCH | ANALYSIS | MODELING 17
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