IT has access to information the business never had before—plus the tools and skills to better interpret that data. While there are many sources of potential insight, you might start by looking at your mobile applications. Your mobile app can be the gateway to insights that improve not just service delivery, but development, design, sales and marketing—even new product offerings. Discover Performance asks industry experts Maribel Lopez, Keith Macbeath, and Paul Muller how IT leaders can embrace data science and plan to bring new insight to the business.
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