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Session ID:   BTOT-TU-1800/4   <br />Twitter hashtag #HPSWU<br />
Speaker Name:  Sandy Shillinger<br />Date:  Tuesday, November 30, 2010<br />Session ID: BTOT-TU-1800/4<br />Enabling Infra...
HP Cloud Services Enablement for Infrastructure as a Service <br />Introduction<br />HP CSE for IaaS<br />HP Aggregation P...
Everything as a Service, the concepts included in the cloud<br />SaaS: End user applications,<br />delivered as a service ...
Everything as a Service delivered by Cloud(s)<br />Service providers<br />Service consumers<br />Collaboration<br />Busine...
“By 2012,20% of all businesses will own no IT assets.”<br /><ul><li>Top Predictions for IT Organizations and Users, 2010 a...
HP Cloud Services Enablement for Infrastructure as a Service <br />Introduction<br />HP CSE for IaaS<br />HP Aggregation P...
HP Cloud Services Enablement for CSP <br />- Services-on-demand for your SMB customers<br />Business Applications as a Ser...
HP Cloud Services Enablement for Infrastructure as a Service <br /> Addresses the requirement for a hybrid cloud (private ...
HP approach to Compute Services<br />
HP Cloud Services Enablement for Infrastructure as a Service <br />Introduction<br />HP CSE for IaaS<br />HP Aggregation P...
Compute Services components<br />HP Aggregation Platform for SaaS<br />Acts as a central interaction point that streamline...
HP Aggregation Platform for SaaS<br />Acts as a central interaction point that streamlines operations for both SPs and SMB...
SMB  Customer<br />SaaS Provider<br />SMB  Customer<br />SMB  Customer<br />Cloud Computing Service<br />SaaS Provider<br ...
HP Aggregation Platform for SaaS<br />(1) IaaS, SaaSService Management and Integration Services <br />(2) Definition of pr...
AP4SaaS Reference architecture <br />Messaging and Collaboration<br />Mobile Content Back-Up<br />PC Data-Back-UP<br />Mob...
Reseller model overview<br />Reseller A<br />Cloud Computing Services<br />SaaS Services<br />SMB A<br /> Aggregation Plat...
HP Cloud Services Enablement for Infrastructure as a Service <br />Introduction<br />HP CSE for IaaS<br />HP Aggregation P...
HP Cloud Service Automation<br />Accelerates deployment and improves management of cloud initiatives enabling: <br />Appli...
HP Cloud Service  Automation Overview<br />Focused solution for cloud deployment <br />Tailored for private, public, or hy...
Infrastructure as a Service<br />It’s all about the application<br />Time<br />Time to get an application up and running c...
Application optimized cloud service automation<br />Virtual Machine Cloning<br />Application Deployment Manager<br /><ul><...
Model complex applications in a central library for improved collaboration and quality
Enables different teams to work on different versions, releases, apps simultaneously
Dynamically clone VMs to support application needs
Improve visibility by tracking and managing all VMs and physical servers from single pane of glass
Improve control with new VMs automatically get brought under management</li></ul>Consulting & design services to speed tim...
HP Cloud Service Automation<br />Reduce the time, effort and resources needed to build and operate cloud solutions<br />Re...
HP Cloud Services Enablement for Infrastructure as a Service <br />Introduction<br />HP CSE for IaaS<br />HP Aggregation P...
What is HP BladeSystem Matrix?<br />Expansion kit<br />Starter kit<br />Starter<br />kit<br />EVA4400<br />(optional)<br /...
Instantly adjust to dynamic business demands<br /><ul><li>Provision and modify complex infrastructure in minutes, not mont...
CSP TCO Proof Points<br />$<br />78% TCO reduction in consolidation from rackmountservers<br />Cost<br />Triple resource u...
HP Cloud Services Enablement for Infrastructure as a Service <br />Introduction<br />HP CSE for IaaS<br />HP Aggregation P...
SFR Business Team<br />French Telecom<br />Leading First french alternative telecomoperatorgenerating new revenue by exten...
“Cloud services represent a major opportunity for both SFR and our business customers.  HP’s cloud expertise and proven te...
HP Cloud Services Enablement for Infrastructure as a Service <br />Introduction<br />HP CSE for IaaS<br />HP Aggregation P...
Winning drivers for Communication Service Providers<br />Keep and attract enterprise customers through IT/Network service ...
Compute Services – Benefits<br />HP Aggregation Platform for SaaS<br /><ul><li>Enables Service Provider to define products...
Ability to associate pricing, marketing collateral/descriptions to these products/bundles and dynamically launch into serv...
Ability to monitor usage of Infrastructure as a service by SMBs and provide relevant billing information and interfaces
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Enabling Infrastructure as a Service with HP’s Aggregation Platform for SaaS

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  •  200920102011201220132014Compute Services0.200.340.590.901.281.73Storage Services0.010.010.030.050.090.15Backup Services0.060.070.090.110.130.16Systems Infrastructure Services Total0.260.430.621.061.502.05
  • The key to success will be to understand the customer, the end user, and then establish a dialog to meet his expectations and even deliver beyond those expectations to become the trusted partner, communication &amp; content provider of choice – And this can be achieved by breaking those silos we’ve talked about and offer a sort of fortune wheel where users decide which combination to use to serve their needs, in a very flexible evolutive manner
  • The HP Aggregation Platform for SaaS allows a Service Provider to on-board a set of Hosted and SaaS Services, and to deliver them to its customers by leveraging the existing BSS systems. The process for on-boarding and delivery services are described by the 4 following pillars:Service Ingestion – where the management of SaaS Providers will be done through an efficient lifecycle. SaaS/Hosted Services have to be integrated with the HP Aggregation Platform for SaaS and tested through a  well-defined set of processes.Product  Offering – For SaaS/Hosted Services enabled, Products and Bundles can be created through an efficient web interface where service plans and pricing models will be defined. Part of this phase, information related to the presentation of these products to potential customers will be provided as well to be displayed on the marketplace portal.  Product Consumption – Customers can browse the SaaS Marketplace Portal to discover the offers proposed by the Service Provider. If interested, they have to sign up and trial &amp; subscribe to those products before to consume them.Operations/Business Support Systems – Charging events are sent to the existing billing mediation layer for customer billing. The management of the revenue with SaaS/Hosted Providers have to be managed
  • What is it? A focused solution for our customers that are looking to become the broker of cloud services for their business partners. Leveraging the experience developed in delivering cloud computing solutions for both enterprise and MSP partners, we have distilled the essential elements and activities of what it takes to successfully deliver the business differentiating experience that is cloud in whatever flavor your business needs call for.We then leverage our best-in-class HP BTO software and services to automate the provisioning and, as importantly, manage and monitor your solution throughout its lifecycle. It’s proven, it scales and it simply works-today.
  • However, a cloud strategy focused on IAAS often leads to a cloud deployment with lower quality and longer time to market and higher than expected lifetime costs as the application still needs to be deployed manually – which is slow, costly and risky. We need a cloud architecture that is optimized for applications if we are to architect for change and business innovation.
  • [use this slide standalone with detailed notes or supported by the three following slides covering each of the bullets]HP BladeSystem Matrix is a breakthrough in infrastructure architecture and is the ultimate platform for shared services. Get the benefits of shared services today with the industry’s first integrated infrastructure platform that doubles admin productivity with payback of less than a year, built on HP BladeSystem, the industry’s leading blade architecture.[go through main bullets on left, there will be details in subsequent slides]Here we have three views of the software interface that manages the pools of resources in the Matrix system [rack picture in the back]. It provides the common service portal for requesting from a service catalog and utilizing application infrastructure templates that describe the necessary resources for a given application. Once the system is up and running you keep the environment optimized by monitoring capacity, utilization and power and rebalancing as needed.
  • It costs less to own : 78% TCO reduction in consolidation from rackmount servers* Accelerated time to business service delivery : 108 minutes vs 33 days for app infrastructure deployment with automated, template-based provisioning Better use of resources : Triple resource utilization with built-in, on-going capacity planning Green Operation: One Matrix rack saves 5.9 trees in cardboard! Double data center capacity with dynamic power capping Packaged to benefit you and the environment Matrix package priced 15% less than components Reduce 65% upfront investment with 0% financing** * Alinean/IDC ROI - consolidation of 320 legacy 2U Intel rackmount servers to BL490c G6 servers **HP Financial services analysis
  • Repeatability is the key, we implement this blue print for each solution and enrich We start from your business challenges : evaluate why 2 sided business model can do for you Assess new business model as revenue-share with 3rd Party in the Telco space&quot;HP Communications &amp; Media Solutions (CMS) Solution Delivery Services (SDS) portfolio is designed to help service providers rapidly and cost effectively deliver new user experience. The portfolio is based on a proven four step methodology, to accompany service providers at each step of their transformation while minimizing project risk and operating risk. It includes evaluating, capturing, deploying and operating services packaged for each solution. Solution Delivery Services are delivered locally by locally and benefit from the central expertise rooted in 35 years of expertise integrating communication and media solution across the world.&quot;  Evaluate HP CMS consultants analyze service provider’s business and architecture, \\elaborate  business strategies and design the optimum service offering, business model and solution architecture , as well as a plan for optimum deploymentCapture Tailored services and adaptors can be developed and captured in the standard solution for unified solution support                                                   Deploy   HP CMS consultants  deploy and validate the solution in the service provider network. A complete portfolio of education service ensure optimum results for the solutionOperate Operational services projects such as as performance optimization, upgrade to latest solution, or service migration to help service provider maintain the solution, improve performance and identify opportunities for improvementsBenefit     Offers a proven track record delivering services and solutions for more than 35 years     Accelerates service providers’ time-to-revenue     Improves operational efficiency     Manages risks in new technology implementations Differentiator     Deep CMS industry knowledge and CMS solution expertise     Global HP communication and media expertise delivered locally     Proven methodology managing the end to end solution life cycle    Consistent ROi
  • Transcript of "Enabling Infrastructure as a Service with HP’s Aggregation Platform for SaaS"

    1. 1. Session ID: BTOT-TU-1800/4 <br />Twitter hashtag #HPSWU<br />
    2. 2. Speaker Name: Sandy Shillinger<br />Date: Tuesday, November 30, 2010<br />Session ID: BTOT-TU-1800/4<br />Enabling Infrastructure as a Service with HP’s Aggregation Platform for SaaS<br />
    3. 3. HP Cloud Services Enablement for Infrastructure as a Service <br />Introduction<br />HP CSE for IaaS<br />HP Aggregation Platform for SaaS<br />HP Cloud Service Automation<br />HP BladeSystem Matrix<br />Customer Case Study<br />Conclusion<br />
    4. 4. Everything as a Service, the concepts included in the cloud<br />SaaS: End user applications,<br />delivered as a service rather<br />than as on-premise software<br />PaaS: Application platform or middleware-as-a-service on which developers can build and operate custom applications<br />Iaas: Compute-, storage-, or other IT infrastructure-as-a-service, rather than as dedicated capability<br />
    5. 5. Everything as a Service delivered by Cloud(s)<br />Service providers<br />Service consumers<br />Collaboration<br />Business Apps<br />Backup<br />Management Apps<br />Unified Presence<br />Mobile Services<br />Email<br />Location-BasedServices<br />Business Voice <br />CLOUD SERVICES DELIVER NEW KINDS OF VALUE<br />Storage onDemand<br />Instant Messaging<br />Infrastructureon Demand<br />Platformon Demand<br />
    6. 6. “By 2012,20% of all businesses will own no IT assets.”<br /><ul><li>Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance, Gartner, Jan. 2010</li></li></ul><li>CSP Addressable Market for IaaS<br />Source IDC , HP May 2010<br />
    7. 7. HP Cloud Services Enablement for Infrastructure as a Service <br />Introduction<br />HP CSE for IaaS<br />HP Aggregation Platform for SaaS<br />HP Cloud Service Automation<br />HP BladeSystem Matrix<br />Customer Case Study<br />Conclusion<br />
    8. 8. HP Cloud Services Enablement for CSP <br />- Services-on-demand for your SMB customers<br />Business Applications as a Service<br />External SaaS providers: ERP, CRM, HR<br />HP Mobile Device Management, 3rdparty solutions: Mobile and PC Data Back-Up<br />Device Management as a Service<br />HP Aggregation Platform for SaaS<br /> Communications as a Service<br />HP SMB Interactive Voice Response applications3rdparty solutions: Messaging and Collaboration<br /> Infrastructure as a Service<br />Compute Services<br />
    9. 9. HP Cloud Services Enablement for Infrastructure as a Service <br /> Addresses the requirement for a hybrid cloud (private and public) with an Infrastructure as a Service offering, next to the previously announced Communications as a Service solutions<br /> Enables communication service providers to provide small and medium enterprises with Compute Services such as processing power, networking, and other related software resources on a service-on-demand basis.<br />
    10. 10. HP approach to Compute Services<br />
    11. 11. HP Cloud Services Enablement for Infrastructure as a Service <br />Introduction<br />HP CSE for IaaS<br />HP Aggregation Platform for SaaS<br />HP Cloud Service Automation<br />HP BladeSystem Matrix<br />Customer Case Study<br />Conclusion<br />
    12. 12. Compute Services components<br />HP Aggregation Platform for SaaS<br />Acts as a central interaction point that streamlines operations for both SPs and SMBs by automating key processes to deliver IaaS services <br />Public Cloud<br />HP Cloud Service Automation<br />HP Cloud Service Automation is a new suite from HP Software & Solutions, designed to provide a specific set of products/services to help enterprise customers implement the management and automation required for a private cloud environment<br />CloudGovernance<br />HP BladeSystem Matrix <br /> Converged infrastructure foundation for private cloud enabling provisioning in minutes, not months<br />Cloud Resources<br />
    13. 13. HP Aggregation Platform for SaaS<br />Acts as a central interaction point that streamlines operations for both SPs and SMBs by automating key processes to deliver IaaS and SaaSservices<br />Provides a set of pre-integrated revenue generating services to be readily offered to customers<br />Leverages a reference architecture that accommodates IaaS, SaaS, hosted services through a reseller model<br />
    14. 14. SMB Customer<br />SaaS Provider<br />SMB Customer<br />SMB Customer<br />Cloud Computing Service<br />SaaS Provider<br />SMB Customer<br />Service provider environment<br />SaaS Provider<br />SMB Customer<br />Aggregation Platform for SaaS<br />SaaS Provider<br />SMB Customer<br />HP Aggregation Platform for SaaS<br />SMB Customer<br />SaaS Provider<br />SMB Customer<br />OSS<br />BSS<br />SaaS Provider<br />BB<br />Wireless<br />Fixed<br />Increase Security<br />Unique customer experience for ordering services<br />Give employeedetails once<br />Pay one invoice forIT and Com. Services<br />Quality Assurance<br />A hub for end-user services<br />
    15. 15. HP Aggregation Platform for SaaS<br />(1) IaaS, SaaSService Management and Integration Services <br />(2) Definition of product offers to be proposed to customers<br />ServiceIngestion<br />ProductOffering<br />Service Introduction Process<br />SP-enabledIaaS<br />Operations,BusinessSupport <br />System<br />ProductConsumption<br />(3) Sell product offers to customers through a web portal <br />(4) Operations, billing, and settlement functions<br />
    16. 16. AP4SaaS Reference architecture <br />Messaging and Collaboration<br />Mobile Content Back-Up<br />PC Data-Back-UP<br />Mobile Device Management<br />Cloud Computing Enablement<br />SMB customers<br />SMBCustomers<br />SMBCustomers<br />SMBCustomers<br />Resellers <br />Marketplace Portal(Public)<br />SMB Customer Portal (SMB Admin, SMB User)<br />ApplicationsHub<br />SaaS Provider /Service Mgt<br />SaaS Admin Portal (Service Provider/Resellers)<br />Customer Charging(purchase & payment)<br />SaaS Service Provisioning<br />Identity & Access Mgt (AAA, SSO) <br />Revenue Settlement(SaaS Providers/Resellers)<br />SMB Customer Mgt<br />Reporting<br />Business Support Systems (BSS)<br />Operation Support Systems (OSS)<br />SaaS Services<br />ERP<br />CRM<br />HP SMB IVR Applications<br />Virtual Desktop<br />Custom Plug-ins<br />Networks<br />IMS Network<br />Mobile Network <br />BroadbandNetwork<br />
    17. 17. Reseller model overview<br />Reseller A<br />Cloud Computing Services<br />SaaS Services<br />SMB A<br /> Aggregation Platform for SaaS<br />OSS<br />BSS<br />Applications in the cloud <br />Wireless<br />BB<br />Fixed<br />Service Provider<br />Reseller B<br />SMB B<br />SMB C <br />Aggregation Platform for SaaS<br />OSS<br />Hosted Services<br />BSS<br />Distributed Reseller<br />Integrated Reseller<br />Note: Distributed reseller model not yet implemented<br />
    18. 18. HP Cloud Services Enablement for Infrastructure as a Service <br />Introduction<br />HP CSE for IaaS<br />HP Aggregation Platform for SaaS<br />HP Cloud Service Automation<br />HP BladeSystem Matrix<br />Customer Case Study<br />Conclusion<br />
    19. 19. HP Cloud Service Automation<br />Accelerates deployment and improves management of cloud initiatives enabling: <br />Application-optimized cloud<br />Private cloud<br />Deploy a successful private cloud solution, from infrastructure through applications<br />Public/hybrid cloud<br />Automate key IT processes for private or public cloud environments, resulting in one consistent approach to IT resource management<br />
    20. 20. HP Cloud Service Automation Overview<br />Focused solution for cloud deployment <br />Tailored for private, public, or hybrid <br />Multi-vendor integration capable<br />Built on HP experience in cloud<br />
    21. 21. Infrastructure as a Service<br />It’s all about the application<br />Time<br />Time to get an application up and running could take week/months compared to hours/days for the underlying infrastructure <br />Applications deployed manually<br />Cost<br />Application may need to be reworked several times after deployment to optimize it for the infrastructure<br />Infrastructure deployed automatically<br />Risk<br />Manual deployments introduce potential problems and compliance issues<br />What’s needed is an application-optimized cloud<br />
    22. 22. Application optimized cloud service automation<br />Virtual Machine Cloning<br />Application Deployment Manager<br /><ul><li>Build versions right from source control for rapid development cycles
    23. 23. Model complex applications in a central library for improved collaboration and quality
    24. 24. Enables different teams to work on different versions, releases, apps simultaneously
    25. 25. Dynamically clone VMs to support application needs
    26. 26. Improve visibility by tracking and managing all VMs and physical servers from single pane of glass
    27. 27. Improve control with new VMs automatically get brought under management</li></ul>Consulting & design services to speed time to adoption<br />
    28. 28. HP Cloud Service Automation<br />Reduce the time, effort and resources needed to build and operate cloud solutions<br />Reduce ongoing operational costs by optimizing the environment with integrated tools<br />Accelerate business service delivery from months to days<br />Create an environment architected for rapid, reliable change<br />
    29. 29. HP Cloud Services Enablement for Infrastructure as a Service <br />Introduction<br />HP CSE for IaaS<br />HP Aggregation Platform for SaaS<br />HP Cloud Service Automation<br />HP BladeSystem Matrix<br />Customer Case Study<br />Conclusion<br />
    30. 30. What is HP BladeSystem Matrix?<br />Expansion kit<br />Starter kit<br />Starter<br />kit<br />EVA4400<br />(optional)<br />. . .<br />Flexible financing for pools of instant capacity* <br />Add Integrity and ProLiant blade servers<br />
    31. 31. Instantly adjust to dynamic business demands<br /><ul><li>Provision and modify complex infrastructure in minutes, not months</li></ul>Transform the economics of your data center<br /><ul><li>Double admin productivity with payback in less than a year</li></ul>Integrated by design<br /><ul><li>Built on the industry’s leading blade architecture, pre-configured and installed by HP experts</li></ul>Service portal<br />Application infrastructure template<br />Resource pools<br />HP BladeSystem Matrix<br />
    32. 32. CSP TCO Proof Points<br />$<br />78% TCO reduction in consolidation from rackmountservers<br />Cost<br />Triple resource utilization with built-in, on-going capacity planning <br />Capacity<br /><br />108 minutes versus 33 days for infrastructure deployment with automated, template-based provisioning<br />Time<br /><br />Green Operation - one Matrix rack saves 5.9 trees in cardboard!<br />Energy<br /><br />
    33. 33. HP Cloud Services Enablement for Infrastructure as a Service <br />Introduction<br />HP CSE for IaaS<br />HP Aggregation Platform for SaaS<br />HP Cloud Service Automation<br />HP BladeSystem Matrix<br />Customer Case Study<br />Conclusion<br />
    34. 34. SFR Business Team<br />French Telecom<br />Leading First french alternative telecomoperatorgenerating new revenue by extending the advantages of cloud computing to its business customers.<br />Quickly bring to market a complete cloud services platform designed to enable SFR Business Team to offer IT infrastructure as a Service (IaaS) with utility-based pricing to French companies<br />PROBLEM<br />HP BladeSystem Matrix as the foundation for private cloud, integrated with HP Cloud Service Automation software and the HP Aggregation Platform for SaaS software<br />SFR Business Team business customers can take advantage of a wide selection of service on demand and state-of-the-art IT technology with predictable operating costs, less capital investment and decreased risk in new technology adoption.<br />SOLUTION<br />RESULT<br />Providing cloud-based infrastructure to accelerate SFR Business Team growth in its enterprise business that already serves 150,000 French companies<br />
    35. 35. “Cloud services represent a major opportunity for both SFR and our business customers. HP’s cloud expertise and proven technology will help SFR become the trusted provider for a wide range of ‘as a service’ offerings.” <br />Paul Corbel,<br />General Manager, <br />SFR Business Team<br />
    36. 36. HP Cloud Services Enablement for Infrastructure as a Service <br />Introduction<br />HP CSE for IaaS<br />HP Aggregation Platform for SaaS<br />HP Cloud Service Automation<br />HP BladeSystem Matrix<br />Customer Case Study<br />Conclusion<br />
    37. 37. Winning drivers for Communication Service Providers<br />Keep and attract enterprise customers through IT/Network service bundles – one stop shop for any service<br />Defend against market share erosion from over-the-top competitors <br />Help SMB to eliminate CAPEX investment by introducing cloud computing specific offerings<br />Expand IT Services portfolio by offering services in previously uncovered CSP offering area, such as compute services and storage-services.<br />
    38. 38. Compute Services – Benefits<br />HP Aggregation Platform for SaaS<br /><ul><li>Enables Service Provider to define products and bundles based on “Service Templates” created by Blade Matrix and executed by Cloud Service Automation
    39. 39. Ability to associate pricing, marketing collateral/descriptions to these products/bundles and dynamically launch into service provider SMB portal
    40. 40. Ability to monitor usage of Infrastructure as a service by SMBs and provide relevant billing information and interfaces
    41. 41. Ability for end-user to access, utilize and control Infrastructure as a service</li></ul>HP Cloud Service Automation<br /><ul><li>Accelerates deployment and improves management of cloud initiatives by automating key IT processes for private or public cloud environments, resulting in one consistent approach to IT resource management
    42. 42. Enables an application optimized cloud </li></ul>HP BladeSystem Matrix <br /><ul><li> Provides a pre-integrated, turnkey solution for the rapid introduction of on-demand computing services
    43. 43. Reduces component acquisition costs, power consumption, labour and set-up time for deployment of servers, storage and consolidated network equipment for cloud computing infrastructure.</li></li></ul><li>Service Providers need Operational Excellence<br />Compelling Bundles<br /><ul><li>App store for on-line services</li></ul>pre defined bundles<br /><ul><li>Single bill for IT and Communications services
    44. 44. One throat to choke
    45. 45. Simplicity</li></ul>easy to buy <br />easy to use<br />Value sourcing<br /><ul><li>TCO winner
    46. 46. SLA fit for business critical applications
    47. 47. SLA for non-business critical applications
    48. 48. Excellence in delivery
    49. 49. One responsible party</li></ul>Properly address customer concerns<br /><ul><li>Security – multi tenancy threats, data in the cloud
    50. 50. Availability (% per day/week/month) and resilience (time to restore)
    51. 51. Performance
    52. 52. Legal
    53. 53. Service termination
    54. 54. One responsible party</li></li></ul><li>Our 4-step methodology for successful project delivery<br />Our proven delivery method<br />Our 4-step methodology for successful project delivery<br />EVALUATE<br />CAPTURE<br />DEPLOY<br />OPERATE<br /><ul><li>Measure performance
    55. 55. Identify opportunities for improvement
    56. 56. Recommend long-term operations plan
    57. 57. Identify project goals, both business and technical
    58. 58. Choose the right technologies
    59. 59. Ensure a scalable solution that’s ideal for your business
    60. 60. Establish a project plan
    61. 61. Optimize IP and customize best practices for unique requirements
    62. 62. Leverage repeatable pre-packaged services where possible
    63. 63. Use internal venture capital investment process to harvest assets and project services into solution IP and intellectual capital
    64. 64. Test and install technologies
    65. 65. Develop user documentation and training materials
    66. 66. Train users</li></li></ul><li>Why HP for IaaS?Services-on-demand for your SMB customers<br />Best Vertical Integration: a factory pre-integrated set of hardware and software components<br />Best cloud management: Manage whole product lifecycle via automated end-user service discovery, subscription, use and billing <br />Public/private cloud option for the generation of new revenues for the SMB market segment<br />Joint Go To Market possibilities towards the local SMB market, using HP brand<br />
    67. 67. Questions ?<br />
    68. 68. Thank Youwww.hp.com/go/CSE4CSPHP Enterprise Business. Outcomes that matter.<br />
    69. 69. Continue the conversation with your peers at the HP Software Community hp.com/go/swcommunity<br />
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