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Enabling Infrastructure as a Service with HP’s Aggregation Platform for SaaS

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HP Cloud Services enablement for Infrastructure as a Service

HP Cloud Services enablement for Infrastructure as a Service

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  •  200920102011201220132014Compute Services0.200.340.590.901.281.73Storage Services0.010.010.030.050.090.15Backup Services0.060.070.090.110.130.16Systems Infrastructure Services Total0.260.430.621.061.502.05
  • The key to success will be to understand the customer, the end user, and then establish a dialog to meet his expectations and even deliver beyond those expectations to become the trusted partner, communication & content provider of choice – And this can be achieved by breaking those silos we’ve talked about and offer a sort of fortune wheel where users decide which combination to use to serve their needs, in a very flexible evolutive manner
  • The HP Aggregation Platform for SaaS allows a Service Provider to on-board a set of Hosted and SaaS Services, and to deliver them to its customers by leveraging the existing BSS systems. The process for on-boarding and delivery services are described by the 4 following pillars:Service Ingestion – where the management of SaaS Providers will be done through an efficient lifecycle. SaaS/Hosted Services have to be integrated with the HP Aggregation Platform for SaaS and tested through a  well-defined set of processes.Product  Offering – For SaaS/Hosted Services enabled, Products and Bundles can be created through an efficient web interface where service plans and pricing models will be defined. Part of this phase, information related to the presentation of these products to potential customers will be provided as well to be displayed on the marketplace portal.  Product Consumption – Customers can browse the SaaS Marketplace Portal to discover the offers proposed by the Service Provider. If interested, they have to sign up and trial & subscribe to those products before to consume them.Operations/Business Support Systems – Charging events are sent to the existing billing mediation layer for customer billing. The management of the revenue with SaaS/Hosted Providers have to be managed
  • What is it? A focused solution for our customers that are looking to become the broker of cloud services for their business partners. Leveraging the experience developed in delivering cloud computing solutions for both enterprise and MSP partners, we have distilled the essential elements and activities of what it takes to successfully deliver the business differentiating experience that is cloud in whatever flavor your business needs call for.We then leverage our best-in-class HP BTO software and services to automate the provisioning and, as importantly, manage and monitor your solution throughout its lifecycle. It’s proven, it scales and it simply works-today.
  • However, a cloud strategy focused on IAAS often leads to a cloud deployment with lower quality and longer time to market and higher than expected lifetime costs as the application still needs to be deployed manually – which is slow, costly and risky. We need a cloud architecture that is optimized for applications if we are to architect for change and business innovation.
  • [use this slide standalone with detailed notes or supported by the three following slides covering each of the bullets]HP BladeSystem Matrix is a breakthrough in infrastructure architecture and is the ultimate platform for shared services. Get the benefits of shared services today with the industry’s first integrated infrastructure platform that doubles admin productivity with payback of less than a year, built on HP BladeSystem, the industry’s leading blade architecture.[go through main bullets on left, there will be details in subsequent slides]Here we have three views of the software interface that manages the pools of resources in the Matrix system [rack picture in the back]. It provides the common service portal for requesting from a service catalog and utilizing application infrastructure templates that describe the necessary resources for a given application. Once the system is up and running you keep the environment optimized by monitoring capacity, utilization and power and rebalancing as needed.
  • It costs less to own : 78% TCO reduction in consolidation from rackmount servers* Accelerated time to business service delivery : 108 minutes vs 33 days for app infrastructure deployment with automated, template-based provisioning Better use of resources : Triple resource utilization with built-in, on-going capacity planning Green Operation: One Matrix rack saves 5.9 trees in cardboard! Double data center capacity with dynamic power capping Packaged to benefit you and the environment Matrix package priced 15% less than components Reduce 65% upfront investment with 0% financing** * Alinean/IDC ROI - consolidation of 320 legacy 2U Intel rackmount servers to BL490c G6 servers **HP Financial services analysis
  • Repeatability is the key, we implement this blue print for each solution and enrich We start from your business challenges : evaluate why 2 sided business model can do for you Assess new business model as revenue-share with 3rd Party in the Telco space"HP Communications & Media Solutions (CMS) Solution Delivery Services (SDS) portfolio is designed to help service providers rapidly and cost effectively deliver new user experience. The portfolio is based on a proven four step methodology, to accompany service providers at each step of their transformation while minimizing project risk and operating risk. It includes evaluating, capturing, deploying and operating services packaged for each solution. Solution Delivery Services are delivered locally by locally and benefit from the central expertise rooted in 35 years of expertise integrating communication and media solution across the world."  Evaluate HP CMS consultants analyze service provider’s business and architecture, \\elaborate  business strategies and design the optimum service offering, business model and solution architecture , as well as a plan for optimum deploymentCapture Tailored services and adaptors can be developed and captured in the standard solution for unified solution support                                                   Deploy   HP CMS consultants  deploy and validate the solution in the service provider network. A complete portfolio of education service ensure optimum results for the solutionOperate Operational services projects such as as performance optimization, upgrade to latest solution, or service migration to help service provider maintain the solution, improve performance and identify opportunities for improvementsBenefit     Offers a proven track record delivering services and solutions for more than 35 years     Accelerates service providers’ time-to-revenue     Improves operational efficiency     Manages risks in new technology implementations Differentiator     Deep CMS industry knowledge and CMS solution expertise     Global HP communication and media expertise delivered locally     Proven methodology managing the end to end solution life cycle    Consistent ROi
  • Transcript

    • 1. Session ID: BTOT-TU-1800/4
      Twitter hashtag #HPSWU
    • 2. Speaker Name: Sandy Shillinger
      Date: Tuesday, November 30, 2010
      Session ID: BTOT-TU-1800/4
      Enabling Infrastructure as a Service with HP’s Aggregation Platform for SaaS
    • 3. HP Cloud Services Enablement for Infrastructure as a Service
      Introduction
      HP CSE for IaaS
      HP Aggregation Platform for SaaS
      HP Cloud Service Automation
      HP BladeSystem Matrix
      Customer Case Study
      Conclusion
    • 4. Everything as a Service, the concepts included in the cloud
      SaaS: End user applications,
      delivered as a service rather
      than as on-premise software
      PaaS: Application platform or middleware-as-a-service on which developers can build and operate custom applications
      Iaas: Compute-, storage-, or other IT infrastructure-as-a-service, rather than as dedicated capability
    • 5. Everything as a Service delivered by Cloud(s)
      Service providers
      Service consumers
      Collaboration
      Business Apps
      Backup
      Management Apps
      Unified Presence
      Mobile Services
      Email
      Location-BasedServices
      Business Voice
      CLOUD SERVICES DELIVER NEW KINDS OF VALUE
      Storage onDemand
      Instant Messaging
      Infrastructureon Demand
      Platformon Demand
    • 6. “By 2012,20% of all businesses will own no IT assets.”
      • Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance, Gartner, Jan. 2010
    • CSP Addressable Market for IaaS
      Source IDC , HP May 2010
    • 7. HP Cloud Services Enablement for Infrastructure as a Service
      Introduction
      HP CSE for IaaS
      HP Aggregation Platform for SaaS
      HP Cloud Service Automation
      HP BladeSystem Matrix
      Customer Case Study
      Conclusion
    • 8. HP Cloud Services Enablement for CSP
      - Services-on-demand for your SMB customers
      Business Applications as a Service
      External SaaS providers: ERP, CRM, HR
      HP Mobile Device Management, 3rdparty solutions: Mobile and PC Data Back-Up
      Device Management as a Service
      HP Aggregation Platform for SaaS
      Communications as a Service
      HP SMB Interactive Voice Response applications3rdparty solutions: Messaging and Collaboration
      Infrastructure as a Service
      Compute Services
    • 9. HP Cloud Services Enablement for Infrastructure as a Service
      Addresses the requirement for a hybrid cloud (private and public) with an Infrastructure as a Service offering, next to the previously announced Communications as a Service solutions
      Enables communication service providers to provide small and medium enterprises with Compute Services such as processing power, networking, and other related software resources on a service-on-demand basis.
    • 10. HP approach to Compute Services
    • 11. HP Cloud Services Enablement for Infrastructure as a Service
      Introduction
      HP CSE for IaaS
      HP Aggregation Platform for SaaS
      HP Cloud Service Automation
      HP BladeSystem Matrix
      Customer Case Study
      Conclusion
    • 12. Compute Services components
      HP Aggregation Platform for SaaS
      Acts as a central interaction point that streamlines operations for both SPs and SMBs by automating key processes to deliver IaaS services
      Public Cloud
      HP Cloud Service Automation
      HP Cloud Service Automation is a new suite from HP Software & Solutions, designed to provide a specific set of products/services to help enterprise customers implement the management and automation required for a private cloud environment
      CloudGovernance
      HP BladeSystem Matrix
      Converged infrastructure foundation for private cloud enabling provisioning in minutes, not months
      Cloud Resources
    • 13. HP Aggregation Platform for SaaS
      Acts as a central interaction point that streamlines operations for both SPs and SMBs by automating key processes to deliver IaaS and SaaSservices
      Provides a set of pre-integrated revenue generating services to be readily offered to customers
      Leverages a reference architecture that accommodates IaaS, SaaS, hosted services through a reseller model
    • 14. SMB Customer
      SaaS Provider
      SMB Customer
      SMB Customer
      Cloud Computing Service
      SaaS Provider
      SMB Customer
      Service provider environment
      SaaS Provider
      SMB Customer
      Aggregation Platform for SaaS
      SaaS Provider
      SMB Customer
      HP Aggregation Platform for SaaS
      SMB Customer
      SaaS Provider
      SMB Customer
      OSS
      BSS
      SaaS Provider
      BB
      Wireless
      Fixed
      Increase Security
      Unique customer experience for ordering services
      Give employeedetails once
      Pay one invoice forIT and Com. Services
      Quality Assurance
      A hub for end-user services
    • 15. HP Aggregation Platform for SaaS
      (1) IaaS, SaaSService Management and Integration Services
      (2) Definition of product offers to be proposed to customers
      ServiceIngestion
      ProductOffering
      Service Introduction Process
      SP-enabledIaaS
      Operations,BusinessSupport
      System
      ProductConsumption
      (3) Sell product offers to customers through a web portal
      (4) Operations, billing, and settlement functions
    • 16. AP4SaaS Reference architecture
      Messaging and Collaboration
      Mobile Content Back-Up
      PC Data-Back-UP
      Mobile Device Management
      Cloud Computing Enablement
      SMB customers
      SMBCustomers
      SMBCustomers
      SMBCustomers
      Resellers
      Marketplace Portal(Public)
      SMB Customer Portal (SMB Admin, SMB User)
      ApplicationsHub
      SaaS Provider /Service Mgt
      SaaS Admin Portal (Service Provider/Resellers)
      Customer Charging(purchase & payment)
      SaaS Service Provisioning
      Identity & Access Mgt (AAA, SSO)
      Revenue Settlement(SaaS Providers/Resellers)
      SMB Customer Mgt
      Reporting
      Business Support Systems (BSS)
      Operation Support Systems (OSS)
      SaaS Services
      ERP
      CRM
      HP SMB IVR Applications
      Virtual Desktop
      Custom Plug-ins
      Networks
      IMS Network
      Mobile Network
      BroadbandNetwork
    • 17. Reseller model overview
      Reseller A
      Cloud Computing Services
      SaaS Services
      SMB A
      Aggregation Platform for SaaS
      OSS
      BSS
      Applications in the cloud
      Wireless
      BB
      Fixed
      Service Provider
      Reseller B
      SMB B
      SMB C
      Aggregation Platform for SaaS
      OSS
      Hosted Services
      BSS
      Distributed Reseller
      Integrated Reseller
      Note: Distributed reseller model not yet implemented
    • 18. HP Cloud Services Enablement for Infrastructure as a Service
      Introduction
      HP CSE for IaaS
      HP Aggregation Platform for SaaS
      HP Cloud Service Automation
      HP BladeSystem Matrix
      Customer Case Study
      Conclusion
    • 19. HP Cloud Service Automation
      Accelerates deployment and improves management of cloud initiatives enabling:
      Application-optimized cloud
      Private cloud
      Deploy a successful private cloud solution, from infrastructure through applications
      Public/hybrid cloud
      Automate key IT processes for private or public cloud environments, resulting in one consistent approach to IT resource management
    • 20. HP Cloud Service Automation Overview
      Focused solution for cloud deployment
      Tailored for private, public, or hybrid
      Multi-vendor integration capable
      Built on HP experience in cloud
    • 21. Infrastructure as a Service
      It’s all about the application
      Time
      Time to get an application up and running could take week/months compared to hours/days for the underlying infrastructure
      Applications deployed manually
      Cost
      Application may need to be reworked several times after deployment to optimize it for the infrastructure
      Infrastructure deployed automatically
      Risk
      Manual deployments introduce potential problems and compliance issues
      What’s needed is an application-optimized cloud
    • 22. Application optimized cloud service automation
      Virtual Machine Cloning
      Application Deployment Manager
      • Build versions right from source control for rapid development cycles
      • 23. Model complex applications in a central library for improved collaboration and quality
      • 24. Enables different teams to work on different versions, releases, apps simultaneously
      • 25. Dynamically clone VMs to support application needs
      • 26. Improve visibility by tracking and managing all VMs and physical servers from single pane of glass
      • 27. Improve control with new VMs automatically get brought under management
      Consulting & design services to speed time to adoption
    • 28. HP Cloud Service Automation
      Reduce the time, effort and resources needed to build and operate cloud solutions
      Reduce ongoing operational costs by optimizing the environment with integrated tools
      Accelerate business service delivery from months to days
      Create an environment architected for rapid, reliable change
    • 29. HP Cloud Services Enablement for Infrastructure as a Service
      Introduction
      HP CSE for IaaS
      HP Aggregation Platform for SaaS
      HP Cloud Service Automation
      HP BladeSystem Matrix
      Customer Case Study
      Conclusion
    • 30. What is HP BladeSystem Matrix?
      Expansion kit
      Starter kit
      Starter
      kit
      EVA4400
      (optional)
      . . .
      Flexible financing for pools of instant capacity*
      Add Integrity and ProLiant blade servers
    • 31. Instantly adjust to dynamic business demands
      • Provision and modify complex infrastructure in minutes, not months
      Transform the economics of your data center
      • Double admin productivity with payback in less than a year
      Integrated by design
      • Built on the industry’s leading blade architecture, pre-configured and installed by HP experts
      Service portal
      Application infrastructure template
      Resource pools
      HP BladeSystem Matrix
    • 32. CSP TCO Proof Points
      $
      78% TCO reduction in consolidation from rackmountservers
      Cost
      Triple resource utilization with built-in, on-going capacity planning
      Capacity

      108 minutes versus 33 days for infrastructure deployment with automated, template-based provisioning
      Time

      Green Operation - one Matrix rack saves 5.9 trees in cardboard!
      Energy

    • 33. HP Cloud Services Enablement for Infrastructure as a Service
      Introduction
      HP CSE for IaaS
      HP Aggregation Platform for SaaS
      HP Cloud Service Automation
      HP BladeSystem Matrix
      Customer Case Study
      Conclusion
    • 34. SFR Business Team
      French Telecom
      Leading First french alternative telecomoperatorgenerating new revenue by extending the advantages of cloud computing to its business customers.
      Quickly bring to market a complete cloud services platform designed to enable SFR Business Team to offer IT infrastructure as a Service (IaaS) with utility-based pricing to French companies
      PROBLEM
      HP BladeSystem Matrix as the foundation for private cloud, integrated with HP Cloud Service Automation software and the HP Aggregation Platform for SaaS software
      SFR Business Team business customers can take advantage of a wide selection of service on demand and state-of-the-art IT technology with predictable operating costs, less capital investment and decreased risk in new technology adoption.
      SOLUTION
      RESULT
      Providing cloud-based infrastructure to accelerate SFR Business Team growth in its enterprise business that already serves 150,000 French companies
    • 35. “Cloud services represent a major opportunity for both SFR and our business customers. HP’s cloud expertise and proven technology will help SFR become the trusted provider for a wide range of ‘as a service’ offerings.”
      Paul Corbel,
      General Manager,
      SFR Business Team
    • 36. HP Cloud Services Enablement for Infrastructure as a Service
      Introduction
      HP CSE for IaaS
      HP Aggregation Platform for SaaS
      HP Cloud Service Automation
      HP BladeSystem Matrix
      Customer Case Study
      Conclusion
    • 37. Winning drivers for Communication Service Providers
      Keep and attract enterprise customers through IT/Network service bundles – one stop shop for any service
      Defend against market share erosion from over-the-top competitors
      Help SMB to eliminate CAPEX investment by introducing cloud computing specific offerings
      Expand IT Services portfolio by offering services in previously uncovered CSP offering area, such as compute services and storage-services.
    • 38. Compute Services – Benefits
      HP Aggregation Platform for SaaS
      • Enables Service Provider to define products and bundles based on “Service Templates” created by Blade Matrix and executed by Cloud Service Automation
      • 39. Ability to associate pricing, marketing collateral/descriptions to these products/bundles and dynamically launch into service provider SMB portal
      • 40. Ability to monitor usage of Infrastructure as a service by SMBs and provide relevant billing information and interfaces
      • 41. Ability for end-user to access, utilize and control Infrastructure as a service
      HP Cloud Service Automation
      • Accelerates deployment and improves management of cloud initiatives by automating key IT processes for private or public cloud environments, resulting in one consistent approach to IT resource management
      • 42. Enables an application optimized cloud
      HP BladeSystem Matrix
      • Provides a pre-integrated, turnkey solution for the rapid introduction of on-demand computing services
      • 43. Reduces component acquisition costs, power consumption, labour and set-up time for deployment of servers, storage and consolidated network equipment for cloud computing infrastructure.
    • Service Providers need Operational Excellence
      Compelling Bundles
      • App store for on-line services
      pre defined bundles
      • Single bill for IT and Communications services
      • 44. One throat to choke
      • 45. Simplicity
      easy to buy
      easy to use
      Value sourcing
      • TCO winner
      • 46. SLA fit for business critical applications
      • 47. SLA for non-business critical applications
      • 48. Excellence in delivery
      • 49. One responsible party
      Properly address customer concerns
      • Security – multi tenancy threats, data in the cloud
      • 50. Availability (% per day/week/month) and resilience (time to restore)
      • 51. Performance
      • 52. Legal
      • 53. Service termination
      • 54. One responsible party
    • Our 4-step methodology for successful project delivery
      Our proven delivery method
      Our 4-step methodology for successful project delivery
      EVALUATE
      CAPTURE
      DEPLOY
      OPERATE
      • Measure performance
      • 55. Identify opportunities for improvement
      • 56. Recommend long-term operations plan
      • 57. Identify project goals, both business and technical
      • 58. Choose the right technologies
      • 59. Ensure a scalable solution that’s ideal for your business
      • 60. Establish a project plan
      • 61. Optimize IP and customize best practices for unique requirements
      • 62. Leverage repeatable pre-packaged services where possible
      • 63. Use internal venture capital investment process to harvest assets and project services into solution IP and intellectual capital
      • 64. Test and install technologies
      • 65. Develop user documentation and training materials
      • 66. Train users
    • Why HP for IaaS?Services-on-demand for your SMB customers
      Best Vertical Integration: a factory pre-integrated set of hardware and software components
      Best cloud management: Manage whole product lifecycle via automated end-user service discovery, subscription, use and billing
      Public/private cloud option for the generation of new revenues for the SMB market segment
      Joint Go To Market possibilities towards the local SMB market, using HP brand
    • 67. Questions ?
    • 68. Thank Youwww.hp.com/go/CSE4CSPHP Enterprise Business. Outcomes that matter.
    • 69. Continue the conversation with your peers at the HP Software Community hp.com/go/swcommunity

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