Enabling Infrastructure as a Service with HP’s Aggregation Platform for SaaS
 

Enabling Infrastructure as a Service with HP’s Aggregation Platform for SaaS

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HP Cloud Services enablement for Infrastructure as a Service

HP Cloud Services enablement for Infrastructure as a Service

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  •  200920102011201220132014Compute Services0.200.340.590.901.281.73Storage Services0.010.010.030.050.090.15Backup Services0.060.070.090.110.130.16Systems Infrastructure Services Total0.260.430.621.061.502.05
  • The key to success will be to understand the customer, the end user, and then establish a dialog to meet his expectations and even deliver beyond those expectations to become the trusted partner, communication & content provider of choice – And this can be achieved by breaking those silos we’ve talked about and offer a sort of fortune wheel where users decide which combination to use to serve their needs, in a very flexible evolutive manner
  • The HP Aggregation Platform for SaaS allows a Service Provider to on-board a set of Hosted and SaaS Services, and to deliver them to its customers by leveraging the existing BSS systems. The process for on-boarding and delivery services are described by the 4 following pillars:Service Ingestion – where the management of SaaS Providers will be done through an efficient lifecycle. SaaS/Hosted Services have to be integrated with the HP Aggregation Platform for SaaS and tested through a  well-defined set of processes.Product  Offering – For SaaS/Hosted Services enabled, Products and Bundles can be created through an efficient web interface where service plans and pricing models will be defined. Part of this phase, information related to the presentation of these products to potential customers will be provided as well to be displayed on the marketplace portal.  Product Consumption – Customers can browse the SaaS Marketplace Portal to discover the offers proposed by the Service Provider. If interested, they have to sign up and trial & subscribe to those products before to consume them.Operations/Business Support Systems – Charging events are sent to the existing billing mediation layer for customer billing. The management of the revenue with SaaS/Hosted Providers have to be managed
  • What is it? A focused solution for our customers that are looking to become the broker of cloud services for their business partners. Leveraging the experience developed in delivering cloud computing solutions for both enterprise and MSP partners, we have distilled the essential elements and activities of what it takes to successfully deliver the business differentiating experience that is cloud in whatever flavor your business needs call for.We then leverage our best-in-class HP BTO software and services to automate the provisioning and, as importantly, manage and monitor your solution throughout its lifecycle. It’s proven, it scales and it simply works-today.
  • However, a cloud strategy focused on IAAS often leads to a cloud deployment with lower quality and longer time to market and higher than expected lifetime costs as the application still needs to be deployed manually – which is slow, costly and risky. We need a cloud architecture that is optimized for applications if we are to architect for change and business innovation.
  • [use this slide standalone with detailed notes or supported by the three following slides covering each of the bullets]HP BladeSystem Matrix is a breakthrough in infrastructure architecture and is the ultimate platform for shared services. Get the benefits of shared services today with the industry’s first integrated infrastructure platform that doubles admin productivity with payback of less than a year, built on HP BladeSystem, the industry’s leading blade architecture.[go through main bullets on left, there will be details in subsequent slides]Here we have three views of the software interface that manages the pools of resources in the Matrix system [rack picture in the back]. It provides the common service portal for requesting from a service catalog and utilizing application infrastructure templates that describe the necessary resources for a given application. Once the system is up and running you keep the environment optimized by monitoring capacity, utilization and power and rebalancing as needed.
  • It costs less to own : 78% TCO reduction in consolidation from rackmount servers* Accelerated time to business service delivery : 108 minutes vs 33 days for app infrastructure deployment with automated, template-based provisioning Better use of resources : Triple resource utilization with built-in, on-going capacity planning Green Operation: One Matrix rack saves 5.9 trees in cardboard! Double data center capacity with dynamic power capping Packaged to benefit you and the environment Matrix package priced 15% less than components Reduce 65% upfront investment with 0% financing** * Alinean/IDC ROI - consolidation of 320 legacy 2U Intel rackmount servers to BL490c G6 servers **HP Financial services analysis
  • Repeatability is the key, we implement this blue print for each solution and enrich We start from your business challenges : evaluate why 2 sided business model can do for you Assess new business model as revenue-share with 3rd Party in the Telco space"HP Communications & Media Solutions (CMS) Solution Delivery Services (SDS) portfolio is designed to help service providers rapidly and cost effectively deliver new user experience. The portfolio is based on a proven four step methodology, to accompany service providers at each step of their transformation while minimizing project risk and operating risk. It includes evaluating, capturing, deploying and operating services packaged for each solution. Solution Delivery Services are delivered locally by locally and benefit from the central expertise rooted in 35 years of expertise integrating communication and media solution across the world."  Evaluate HP CMS consultants analyze service provider’s business and architecture, \\elaborate  business strategies and design the optimum service offering, business model and solution architecture , as well as a plan for optimum deploymentCapture Tailored services and adaptors can be developed and captured in the standard solution for unified solution support                                                   Deploy   HP CMS consultants  deploy and validate the solution in the service provider network. A complete portfolio of education service ensure optimum results for the solutionOperate Operational services projects such as as performance optimization, upgrade to latest solution, or service migration to help service provider maintain the solution, improve performance and identify opportunities for improvementsBenefit     Offers a proven track record delivering services and solutions for more than 35 years     Accelerates service providers’ time-to-revenue     Improves operational efficiency     Manages risks in new technology implementations Differentiator     Deep CMS industry knowledge and CMS solution expertise     Global HP communication and media expertise delivered locally     Proven methodology managing the end to end solution life cycle    Consistent ROi

Enabling Infrastructure as a Service with HP’s Aggregation Platform for SaaS Enabling Infrastructure as a Service with HP’s Aggregation Platform for SaaS Presentation Transcript

  • Session ID: BTOT-TU-1800/4
    Twitter hashtag #HPSWU
  • Speaker Name: Sandy Shillinger
    Date: Tuesday, November 30, 2010
    Session ID: BTOT-TU-1800/4
    Enabling Infrastructure as a Service with HP’s Aggregation Platform for SaaS
  • HP Cloud Services Enablement for Infrastructure as a Service
    Introduction
    HP CSE for IaaS
    HP Aggregation Platform for SaaS
    HP Cloud Service Automation
    HP BladeSystem Matrix
    Customer Case Study
    Conclusion
  • Everything as a Service, the concepts included in the cloud
    SaaS: End user applications,
    delivered as a service rather
    than as on-premise software
    PaaS: Application platform or middleware-as-a-service on which developers can build and operate custom applications
    Iaas: Compute-, storage-, or other IT infrastructure-as-a-service, rather than as dedicated capability
  • Everything as a Service delivered by Cloud(s)
    Service providers
    Service consumers
    Collaboration
    Business Apps
    Backup
    Management Apps
    Unified Presence
    Mobile Services
    Email
    Location-BasedServices
    Business Voice
    CLOUD SERVICES DELIVER NEW KINDS OF VALUE
    Storage onDemand
    Instant Messaging
    Infrastructureon Demand
    Platformon Demand
  • “By 2012,20% of all businesses will own no IT assets.”
    • Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance, Gartner, Jan. 2010
  • CSP Addressable Market for IaaS
    Source IDC , HP May 2010
  • HP Cloud Services Enablement for Infrastructure as a Service
    Introduction
    HP CSE for IaaS
    HP Aggregation Platform for SaaS
    HP Cloud Service Automation
    HP BladeSystem Matrix
    Customer Case Study
    Conclusion
  • HP Cloud Services Enablement for CSP
    - Services-on-demand for your SMB customers
    Business Applications as a Service
    External SaaS providers: ERP, CRM, HR
    HP Mobile Device Management, 3rdparty solutions: Mobile and PC Data Back-Up
    Device Management as a Service
    HP Aggregation Platform for SaaS
    Communications as a Service
    HP SMB Interactive Voice Response applications3rdparty solutions: Messaging and Collaboration
    Infrastructure as a Service
    Compute Services
  • HP Cloud Services Enablement for Infrastructure as a Service
    Addresses the requirement for a hybrid cloud (private and public) with an Infrastructure as a Service offering, next to the previously announced Communications as a Service solutions
    Enables communication service providers to provide small and medium enterprises with Compute Services such as processing power, networking, and other related software resources on a service-on-demand basis.
  • HP approach to Compute Services
  • HP Cloud Services Enablement for Infrastructure as a Service
    Introduction
    HP CSE for IaaS
    HP Aggregation Platform for SaaS
    HP Cloud Service Automation
    HP BladeSystem Matrix
    Customer Case Study
    Conclusion
  • Compute Services components
    HP Aggregation Platform for SaaS
    Acts as a central interaction point that streamlines operations for both SPs and SMBs by automating key processes to deliver IaaS services
    Public Cloud
    HP Cloud Service Automation
    HP Cloud Service Automation is a new suite from HP Software & Solutions, designed to provide a specific set of products/services to help enterprise customers implement the management and automation required for a private cloud environment
    CloudGovernance
    HP BladeSystem Matrix
    Converged infrastructure foundation for private cloud enabling provisioning in minutes, not months
    Cloud Resources
  • HP Aggregation Platform for SaaS
    Acts as a central interaction point that streamlines operations for both SPs and SMBs by automating key processes to deliver IaaS and SaaSservices
    Provides a set of pre-integrated revenue generating services to be readily offered to customers
    Leverages a reference architecture that accommodates IaaS, SaaS, hosted services through a reseller model
  • SMB Customer
    SaaS Provider
    SMB Customer
    SMB Customer
    Cloud Computing Service
    SaaS Provider
    SMB Customer
    Service provider environment
    SaaS Provider
    SMB Customer
    Aggregation Platform for SaaS
    SaaS Provider
    SMB Customer
    HP Aggregation Platform for SaaS
    SMB Customer
    SaaS Provider
    SMB Customer
    OSS
    BSS
    SaaS Provider
    BB
    Wireless
    Fixed
    Increase Security
    Unique customer experience for ordering services
    Give employeedetails once
    Pay one invoice forIT and Com. Services
    Quality Assurance
    A hub for end-user services
  • HP Aggregation Platform for SaaS
    (1) IaaS, SaaSService Management and Integration Services
    (2) Definition of product offers to be proposed to customers
    ServiceIngestion
    ProductOffering
    Service Introduction Process
    SP-enabledIaaS
    Operations,BusinessSupport
    System
    ProductConsumption
    (3) Sell product offers to customers through a web portal
    (4) Operations, billing, and settlement functions
  • AP4SaaS Reference architecture
    Messaging and Collaboration
    Mobile Content Back-Up
    PC Data-Back-UP
    Mobile Device Management
    Cloud Computing Enablement
    SMB customers
    SMBCustomers
    SMBCustomers
    SMBCustomers
    Resellers
    Marketplace Portal(Public)
    SMB Customer Portal (SMB Admin, SMB User)
    ApplicationsHub
    SaaS Provider /Service Mgt
    SaaS Admin Portal (Service Provider/Resellers)
    Customer Charging(purchase & payment)
    SaaS Service Provisioning
    Identity & Access Mgt (AAA, SSO)
    Revenue Settlement(SaaS Providers/Resellers)
    SMB Customer Mgt
    Reporting
    Business Support Systems (BSS)
    Operation Support Systems (OSS)
    SaaS Services
    ERP
    CRM
    HP SMB IVR Applications
    Virtual Desktop
    Custom Plug-ins
    Networks
    IMS Network
    Mobile Network
    BroadbandNetwork
  • Reseller model overview
    Reseller A
    Cloud Computing Services
    SaaS Services
    SMB A
    Aggregation Platform for SaaS
    OSS
    BSS
    Applications in the cloud
    Wireless
    BB
    Fixed
    Service Provider
    Reseller B
    SMB B
    SMB C
    Aggregation Platform for SaaS
    OSS
    Hosted Services
    BSS
    Distributed Reseller
    Integrated Reseller
    Note: Distributed reseller model not yet implemented
  • HP Cloud Services Enablement for Infrastructure as a Service
    Introduction
    HP CSE for IaaS
    HP Aggregation Platform for SaaS
    HP Cloud Service Automation
    HP BladeSystem Matrix
    Customer Case Study
    Conclusion
  • HP Cloud Service Automation
    Accelerates deployment and improves management of cloud initiatives enabling:
    Application-optimized cloud
    Private cloud
    Deploy a successful private cloud solution, from infrastructure through applications
    Public/hybrid cloud
    Automate key IT processes for private or public cloud environments, resulting in one consistent approach to IT resource management
  • HP Cloud Service Automation Overview
    Focused solution for cloud deployment
    Tailored for private, public, or hybrid
    Multi-vendor integration capable
    Built on HP experience in cloud
  • Infrastructure as a Service
    It’s all about the application
    Time
    Time to get an application up and running could take week/months compared to hours/days for the underlying infrastructure
    Applications deployed manually
    Cost
    Application may need to be reworked several times after deployment to optimize it for the infrastructure
    Infrastructure deployed automatically
    Risk
    Manual deployments introduce potential problems and compliance issues
    What’s needed is an application-optimized cloud
  • Application optimized cloud service automation
    Virtual Machine Cloning
    Application Deployment Manager
    • Build versions right from source control for rapid development cycles
    • Model complex applications in a central library for improved collaboration and quality
    • Enables different teams to work on different versions, releases, apps simultaneously
    • Dynamically clone VMs to support application needs
    • Improve visibility by tracking and managing all VMs and physical servers from single pane of glass
    • Improve control with new VMs automatically get brought under management
    Consulting & design services to speed time to adoption
  • HP Cloud Service Automation
    Reduce the time, effort and resources needed to build and operate cloud solutions
    Reduce ongoing operational costs by optimizing the environment with integrated tools
    Accelerate business service delivery from months to days
    Create an environment architected for rapid, reliable change
  • HP Cloud Services Enablement for Infrastructure as a Service
    Introduction
    HP CSE for IaaS
    HP Aggregation Platform for SaaS
    HP Cloud Service Automation
    HP BladeSystem Matrix
    Customer Case Study
    Conclusion
  • What is HP BladeSystem Matrix?
    Expansion kit
    Starter kit
    Starter
    kit
    EVA4400
    (optional)
    . . .
    Flexible financing for pools of instant capacity*
    Add Integrity and ProLiant blade servers
  • Instantly adjust to dynamic business demands
    • Provision and modify complex infrastructure in minutes, not months
    Transform the economics of your data center
    • Double admin productivity with payback in less than a year
    Integrated by design
    • Built on the industry’s leading blade architecture, pre-configured and installed by HP experts
    Service portal
    Application infrastructure template
    Resource pools
    HP BladeSystem Matrix
  • CSP TCO Proof Points
    $
    78% TCO reduction in consolidation from rackmountservers
    Cost
    Triple resource utilization with built-in, on-going capacity planning
    Capacity

    108 minutes versus 33 days for infrastructure deployment with automated, template-based provisioning
    Time

    Green Operation - one Matrix rack saves 5.9 trees in cardboard!
    Energy

  • HP Cloud Services Enablement for Infrastructure as a Service
    Introduction
    HP CSE for IaaS
    HP Aggregation Platform for SaaS
    HP Cloud Service Automation
    HP BladeSystem Matrix
    Customer Case Study
    Conclusion
  • SFR Business Team
    French Telecom
    Leading First french alternative telecomoperatorgenerating new revenue by extending the advantages of cloud computing to its business customers.
    Quickly bring to market a complete cloud services platform designed to enable SFR Business Team to offer IT infrastructure as a Service (IaaS) with utility-based pricing to French companies
    PROBLEM
    HP BladeSystem Matrix as the foundation for private cloud, integrated with HP Cloud Service Automation software and the HP Aggregation Platform for SaaS software
    SFR Business Team business customers can take advantage of a wide selection of service on demand and state-of-the-art IT technology with predictable operating costs, less capital investment and decreased risk in new technology adoption.
    SOLUTION
    RESULT
    Providing cloud-based infrastructure to accelerate SFR Business Team growth in its enterprise business that already serves 150,000 French companies
  • “Cloud services represent a major opportunity for both SFR and our business customers. HP’s cloud expertise and proven technology will help SFR become the trusted provider for a wide range of ‘as a service’ offerings.”
    Paul Corbel,
    General Manager,
    SFR Business Team
  • HP Cloud Services Enablement for Infrastructure as a Service
    Introduction
    HP CSE for IaaS
    HP Aggregation Platform for SaaS
    HP Cloud Service Automation
    HP BladeSystem Matrix
    Customer Case Study
    Conclusion
  • Winning drivers for Communication Service Providers
    Keep and attract enterprise customers through IT/Network service bundles – one stop shop for any service
    Defend against market share erosion from over-the-top competitors
    Help SMB to eliminate CAPEX investment by introducing cloud computing specific offerings
    Expand IT Services portfolio by offering services in previously uncovered CSP offering area, such as compute services and storage-services.
  • Compute Services – Benefits
    HP Aggregation Platform for SaaS
    • Enables Service Provider to define products and bundles based on “Service Templates” created by Blade Matrix and executed by Cloud Service Automation
    • Ability to associate pricing, marketing collateral/descriptions to these products/bundles and dynamically launch into service provider SMB portal
    • Ability to monitor usage of Infrastructure as a service by SMBs and provide relevant billing information and interfaces
    • Ability for end-user to access, utilize and control Infrastructure as a service
    HP Cloud Service Automation
    • Accelerates deployment and improves management of cloud initiatives by automating key IT processes for private or public cloud environments, resulting in one consistent approach to IT resource management
    • Enables an application optimized cloud
    HP BladeSystem Matrix
    • Provides a pre-integrated, turnkey solution for the rapid introduction of on-demand computing services
    • Reduces component acquisition costs, power consumption, labour and set-up time for deployment of servers, storage and consolidated network equipment for cloud computing infrastructure.
  • Service Providers need Operational Excellence
    Compelling Bundles
    • App store for on-line services
    pre defined bundles
    • Single bill for IT and Communications services
    • One throat to choke
    • Simplicity
    easy to buy
    easy to use
    Value sourcing
    • TCO winner
    • SLA fit for business critical applications
    • SLA for non-business critical applications
    • Excellence in delivery
    • One responsible party
    Properly address customer concerns
    • Security – multi tenancy threats, data in the cloud
    • Availability (% per day/week/month) and resilience (time to restore)
    • Performance
    • Legal
    • Service termination
    • One responsible party
  • Our 4-step methodology for successful project delivery
    Our proven delivery method
    Our 4-step methodology for successful project delivery
    EVALUATE
    CAPTURE
    DEPLOY
    OPERATE
    • Measure performance
    • Identify opportunities for improvement
    • Recommend long-term operations plan
    • Identify project goals, both business and technical
    • Choose the right technologies
    • Ensure a scalable solution that’s ideal for your business
    • Establish a project plan
    • Optimize IP and customize best practices for unique requirements
    • Leverage repeatable pre-packaged services where possible
    • Use internal venture capital investment process to harvest assets and project services into solution IP and intellectual capital
    • Test and install technologies
    • Develop user documentation and training materials
    • Train users
  • Why HP for IaaS?Services-on-demand for your SMB customers
    Best Vertical Integration: a factory pre-integrated set of hardware and software components
    Best cloud management: Manage whole product lifecycle via automated end-user service discovery, subscription, use and billing
    Public/private cloud option for the generation of new revenues for the SMB market segment
    Joint Go To Market possibilities towards the local SMB market, using HP brand
  • Questions ?
  • Thank Youwww.hp.com/go/CSE4CSPHP Enterprise Business. Outcomes that matter.
  • Continue the conversation with your peers at the HP Software Community hp.com/go/swcommunity