The Big Data big picture: 5 strategic imperatives for extracting real business value from your data

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The Big Data big picture: 5 strategic imperatives for extracting real business value from your data

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The power of big data is pulling real business value from your disparate sources of information. But you can't just do that with tools--you need a strategy. Get started with the free HP Discover......

The power of big data is pulling real business value from your disparate sources of information. But you can't just do that with tools--you need a strategy. Get started with the free HP Discover Performance ebook, "The Big Data big picture: 5 strategic imperatives." https://h41183.www4.hp.com/discover-performance/p-signup.php?country=US&language=US

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  • 1. The Big Data big picture: 5 strategic imperatives for extracting real business value from your data © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 2. Competitive advantage is hidden in your data. New data streams and analytics tools offer new power. The power to: Model risk (or reward) Threat analysis Noncompliance detection Diagnostic and forensic Analyze customer churn Web analysis Customer profiling Demographic tracking Geographic tracking Improve product 2 Predicting failure/ incidents Case-file mining Candidate profiling Network monitoring Network continuity © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 3. …but the growing volume of data can be overwhelming 25 trillion gigabytes of new data is expected to be generated between 2013 to 2020.1 84% of corporations cannot deliver the right information, at the right time, to support enterprise outcomes all of the time.2 1"IDC Worldwide and Regional Public IT Cloud Services 2013-2017 Forecast,” doc #242464, August 2013 2“HP Cloud and Information Optimization,” Coleman Parkes Research, Ltd., October 2012 3"BARC 3 Big Data Survey 2012/2013," BARC, April 2013 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Only 4% of companies can analyze data in near-real time (data available within less than five seconds).3
  • 4. Traditional business data represents only 10% of information. Leverage the other 90% of enterprise data with the right tools—and strategy. 4 Human information Business data= 10% Email Social media Video Audio Images ERP CRM © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Sensors Machine data Web feeds Event monitors Security systems Source: HP
  • 5. Operations Marketing Customer service Finance HR 5 Sales The right strategy: Break down silos, connect the dots, and provide intelligent answers that matter. What are the strategic imperatives to make that happen? © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 6. Strategic imperative #1: Business operations Tap your line of business leaders Ask: •Where is insight lacking? • What opportunities are being missed? • How can putting data in context improve results? 6 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 7. Strategic imperative #2: Market outreach Increase customer satisfaction Rapidly assess volumes of social data created daily to understand customer sentiment, both positive and negative, for vital competitive advantage. Source: Rick Smolan and Jennifer Erwitt, “The Human Face of Big Data,” November 2012 7 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 8. Strategic imperative #3: IT operations Fight back against complexity Cloud, mobility, and consumerization have blown open IT’s traditional models … But better monitoring tools let us tackle complex issues as they occur and predict them before they manifest. 8 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Source: HP Enterprise 2020
  • 9. Strategic imperative #4: Risk management Validate, automate, and stay in compliance Correlation is critical to make sense of security data. Incorporate data, governance, and an evolving awareness of threats into your ongoing plan for governance, risk and compliance. Source: HP 9 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 10. Strategic imperative #5: Put it all together Create your execution plan To learn more about the steps to take to create your own plan: Download the eBook: “Connecting data for new business insight,” (registration required). Read the Discover Performance articles: “Real business value lies in connecting your data,” “The analytics payoff of getting your data to talk to you.” …and move from just managing your data to extracting real business value from it. 10 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 11. Thank you © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.