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“It’s not business,            it’s personal”Hans-Petter Nygård-HansenNorth Geo-Manager CiscoTwitter.com/hpnhansen        ...
•          sdsd       •          sdsd       •          sdsd       •          sdsd© 2010 Cisco and/or its affiliates. All r...
Media-kommunikasjon                                                           Dialog                                      ...
•  50% av journalister                                                                henter nyheter via Twitter•  Personl...
© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   5
© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   6
© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   7
© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   8
Innholdet er konge,  markedsføring er dronning,                               Kundene er (muligens) ikkeog hjemmesiden er ...
© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   10
Online & Print annonsering                …eller salg© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Conf...
Fysis                                   k                hand                                                           el...
Reklame og tilbudbasert på hvor duer og hva dine                                             Preferansebasertinteresser er...
© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   14
© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   15
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Gambit Seminar - Digital Kommunikasjon 2012 - 16 juni 2011

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16. juni 2011 holdt jeg et 20 min innlegg i regi av Gambit Hill&Knowlton omkring Digital Kommunikasjon, Sosiale medier og utvikling for 2012!

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Transcript of "Gambit Seminar - Digital Kommunikasjon 2012 - 16 juni 2011"

  1. 1. “It’s not business, it’s personal”Hans-Petter Nygård-HansenNorth Geo-Manager CiscoTwitter.com/hpnhansen Facebook.com/HansPetter.infohttp://HansPetter.info http://www.cisco.no+47 911 95 704 hhansen@cisco.com© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
  2. 2. •  sdsd •  sdsd •  sdsd •  sdsd© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
  3. 3. Media-kommunikasjon Dialog Vare- & Kompetanseflyt© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
  4. 4. •  50% av journalister henter nyheter via Twitter•  Personlige representanter•  “People talk, brands don’t” •  Kunden har kontrol •  Er du ikke tilstede på sosiale medier vil de fortsatt snakke om deg… •  “Content is king, president & pope” •  Sosiale medier tilbyr en personlig og to-veis kommunikasjon. •  Digitale medier påvirker (og hjelper med) hele kjøpsprosessen.© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
  5. 5. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
  6. 6. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
  7. 7. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
  8. 8. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
  9. 9. Innholdet er konge, markedsføring er dronning, Kundene er (muligens) ikkeog hjemmesiden er din trone. intr. i produktene eller tjenestene dine.© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
  10. 10. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
  11. 11. Online & Print annonsering …eller salg© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
  12. 12. Fysis k hand el© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
  13. 13. Reklame og tilbudbasert på hvor duer og hva dine Preferansebasertinteresser er… innhold© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
  14. 14. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
  15. 15. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
  16. 16. Thank you.
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