Digital Marketing in Plastics 2014
Upcoming SlideShare
Loading in...5
×
 

Digital Marketing in Plastics 2014

on

  • 122 views

Digital marketing in Plastics

Digital marketing in Plastics
Interstitials, Webinars, Metrics, UBM Canon PlasticsToday Survey, Social Media in Plastics

Statistics

Views

Total Views
122
Views on SlideShare
122
Embed Views
0

Actions

Likes
1
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Digital Marketing in Plastics 2014 Digital Marketing in Plastics 2014 Presentation Transcript

  • @Hightechguru1 Automation Composting Consulting digital media Electronics Gerson Lehrman Group Inmold Assembly Packaging Quality Globalization Innovation PLASTICS Total Cost Six Sigma UBM Canon BioPlastics Continuous Improvement Engineering High Tech International Marketing Multi-Lingual Reshoring B2B Consumer Products Drug Delivery Manufacturing Assessment Micro Molding Automotive Injection Molding Interstitials Medical Devices Multi Material Molding PlasticsToday Social Media No Sacred Cows Printed Electronics Supply Chain Management virtual trade show viral marketing WIN-WIN
  • Digital Marketing in Plastics 2014 o o o o o Digital Advertising tools Metrics PlasticsToday Survey Social Media Q&A Increasing your company value
  • Banner Ads Static or Animated Images Click rates*: 0.02-0.05% • Increasing your company value • Averages – highly depending on content and artwork Based on 50.000 visitors/month
  • Banner Ads in targeted Newsletter Medallion with text Click rates*: 0.3-0.5% • Increasing your company value • Averages – highly depending on content and artwork 20-25K/blast
  • Interstitial or Roadblock • • • • • Appears BEFORE you get to the actual website Once per day for 1 week Option to skip and go straight to the website wait for 15 seconds and automatically go to the website or click on ad/interstitial to go to the advertiser’s landing page Click rates*: 2-5% • Increasing your company value • Averages – highly depending on content and artwork 1500-2000/day for 1 week
  • Targeted e-Postcards • • • • Cleary defined target group Select from 130.000 plastics industry professionals Injection molding/automotive/C-Level/Europe Opening Exclusive e-mail blast rates*:10-30% Click rates*: 1-5% • Increasing your company value • Averages – highly depending on content and artwork 15000 per blast
  • Webinar Series You are attending one right NOW! 300-1000 attendees depending on topic
  • Webinar Series • • • • Exclusive Sponsors of Live/Semi Live Webinar—Moderated by PlasticsToday editorial live Q&A Multiple Sponsorships (limit of 4) On-Demand Webinar (20 minutes)—Client to provide content and speaker Editorial Webinar—PlasticsToday Editorial team works with client to create custom content Increasing your company value
  • Targeted Channels • Limited exclusive sponsorship • A combination of – – – – Weekly newsletter ads Interstitials Monthly E-Product Showcase Ad on Channel Website Increasing your company value
  • Plastec Trade Shows & Conferences Increasing your company value
  • Plastec Trade Shows & Conferences  Trade Show Booth  Lunch & Learn Seminar Targeted newsletters Targeted Interstitials Combination of Print AND Digital Magazine Targeted E-Postcards/Videos/Invitations Newsletter advertising Custom tailored solutions Increasing your company value
  • PlasticsToday Survey Selected Audience: 60,000 plastics processing professionals from the UBM Canon Master Audience File* *Note: There were no duplicate contacts used across any of the other UBM Canon Readership Surveys that went out. Total # of Respondents: 1,083 Survey Dates: December 13, 2013-January 17, 2014 (total of 3 email blasts) Increasing your company value
  • Which of the following job categories/titles most closely resembles your current position? Answer Options Response Percent Response Count General/Corporate Management 23.1% 250 Product/Design/Development 20.1% 218 Mold Maintenance & Repair 2.1% 23 Machine Setup & Maintenance 2.6% 28 Technical Service 6.2% 67 Purchasing 4.2% 45 Quality Assurance/Quality Control 4.3% 47 Cost Estimating 1.0% 11 Production/Manufacturing 12.4% 134 R&D 11.6% 126 Marketing & Sales 12.4% 134 answered question Increasing your company value 1083 1083
  • Level of preference for each of the methods for staying up-to-date on plastics news and information On a scale of 1 to 5 with 5 being the highest: Word of Mouth 3.06 Webinars 2.92 Association websites 3.06 Trade print publications 3.37 Trade publication websites 3.39 Trade shows/conferences 3.41 eNewsletters 0.00 3.86 0.50 1.00 1.50 2.00 Increasing your company value 2.50 3.00 3.50 4.00 4.50
  • Where do you usually first hear about new technologies, products or companies? Response Percent 13.1% Search engines Trade shows/conferences eNewsletters Webcasts Trade publication websites Trade print publications Video White papers Social media Vendor/supplier websites Online supplier directories Response Count 128 9.6% Answer Options 94 47.0% 0.5% 6.9% 13.1% 0.2% 1.0% 2.6% 4.8% 1.2% answered question skipped question Increasing your company value 461 5 68 128 2 10 25 47 12 980 103
  • Do you spend more time reading about industry news and technology in print or digitally? Response Percent 26.0% 74.0% Digital Print Increasing your company value
  • About how often do you utilize each of the following types of media for work-related purposes? Ans we r Op tio ns D a ily W e e k ly Mo nthly Qua rte rly Ye a rly Never Trade shows/conferences 10 1.02% 213 21.73% 40 4.08% 62 6.33% 117 11.94% 55 5.61% 467 47.65% 20 2.04% 31 3.16% 32 3.27% 134 13.67% 30 3.06% 353 36.02% 190 19.39% 219 22.35% 263 26.84% 188 19.18% 244 24.90% 82 8.37% 123 12.55% 92 9.39% 169 17.24% 64 6.53% 231 23.57% 478 48.78% 309 31.53% 298 30.41% 230 23.47% 137 13.98% 229 23.37% 232 23.67% 213 21.73% 140 14.29% 197 20.10% 88 8.98% 137 13.98% 196 20.00% 160 16.33% 191 19.49% 53 5.41% 206 21.02% 241 24.59% 224 22.86% 81 8.27% 503 51.33% 16 1.63% 46 4.69% 65 6.63% 53 5.41% 130 13.27% 19 1.94% 131 13.37% 143 14.59% 165 16.84% 65 6.63% 152 15.51% 49 5.00% 51 5.20% 83 8.47% 44 4.49% 132 13.47% 28 2.86% 246 25.10% 160 16.33% 207 21.12% 360 36.73% eNewsletters Trade print publications Web sites of trade publications Web sites of vendors/suppliers Online supplier directories Search engines Webcasts Video (product demos, corporate profiles, etc.) White papers Social media (Facebook, Twitter, LinkedIn, etc.) Increasing your company value
  • Do you use any social media platforms for professional purposes? 55.8% 60.0% 40.0% 20.0% 0.0% 8.4% 18.0% 18.8% 29.8% 15.9% 3.7% 1.7% S… Increasing your company value
  • How many industry trade events or conferences do you attend each year? Response Percent 1.8% 2.9% 18.2% 55.5% 21.6% 1-2 3-5 6-10 More than 10 Increasing your company value None
  • Social media imagerymajestics/freedigitalhotos.net Increasing your company value
  • My personal favorites Increasing your company value
  • Increasing your company value Source: PRNewswire
  • Increasingly sophisticated means of engagement Increasing your company value Source: PRNewswire
  • Increasing your company value Source: Tom Foremski
  • Our Services • • • • Advertising Marketing in North Amerika Market Research Trade Show Support before/during/after PlasticsToday@tecnokal.com
  • 10 Ways to reach us! Google+ +1-480-452-5584 LinkedIn info@tecnokal.com hollaredulioe TecnoKal LLC 28150 N. Alma School Pkwy Ste 103/155 Scottsdale, AZ 85262 +1-480-704-3273