Using Social Marketing To Create Change For Good

Change for Good:Using Social Marketing to Make a Difference Nedra Weinreich

Starbucks

Immunizations

Coercion do it because I say so Marketing Education do it because it will do it because help you be the you should person you want to behttp://www.flickr.com/photos/mabi/2086498747

Social Marketing

Truth Campaign

The TenCommandments of Social Marketing

1. Talk with your audience.

…andlisten!Photo Credit: http://www.flickr.com/photos/niclindh/1389750548/

2. Segment your audience.Photo Credit: http://flickr.com/photos/salerie/2424048224/

There is no such thing as“marketing to the general public.”

Which segments to choose?

Most Likely Segments Targets of Risk Targets of Opportunity

3. Position your product.

What is the specific behavior?

Find the benefits that click.

Make it fun!

4. Make it easy.

5. Go to where your audience is.Credit: http://flickr.com/photos/nertzy/29885842/

Aperture Right Time Right Place Right Message

6. Use a variety of approaches. Created by b2b Contact Marketing Ltd.

“This poster is made of soap. Use it to wash your hands.”

7. Use Models that Work.

Stages of Change Precontemplation Contemplation Preparation Action Maintenance

8. Test, test, test.http://www.flickr.com/photos/ivt-

9. Build Partnerships with Key Allies. Credit: http://flickr.com/photos/ebolasmallpox/1716084045/

10. See what you can do better next time. http://www.flickr.com/photos/tonynewell/3840027061

In thefactory, wemakecosmetics.In thedrugstore,we sellhope. Charles Revson

Customers buy for their reasons, not yours. -Orvel Ray WilsonCredit: http://flickr.com/photos/blampert/2119535732/

Questions?Photo: http://www.flickr.com/photos/oberazzi/318947873/

Get in touch! Nedra Kline Weinreich Weinreich Communications www.Social-Marketing.com weinreich@social-marketing.com Phone 310.286.2721 Twitter @Nedra

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Using Social Marketing To Create Change For Good

by HPCareer.Net, llc on Mar 07, 2011

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