The National Diabetes Education Program (NDEP): Translating the Science with Joanne M. Gallivan, M.S., R.D. and Diane Tuncer

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The National Diabetes Education Program (NDEP): Translating the Science with Joanne M. Gallivan, M.S., R.D. and Diane Tuncer

  1. 1. The National Diabetes Education Program: Translating the Science Joanne Gallivan, M.S., R.D. Director, National Diabetes Education Program Diane Tuncer Deputy Director, National Diabetes Education Program
  2. 2. Objectives • Describe the National Diabetes Education Program (NDEP) and its goals. • Highlight NDEP offerings for worksites, communities and others in recognition of National Diabetes Month • Discuss NDEP’s efforts to focus on behavior change in the development of resources targeting diabetes prevention and management. • Discuss opportunities for/benefits of collaboration
  3. 3. Global Burden of Diabetes • WHO estimates that more than 346 million people worldwide have diabetes more than double by 2030 without intervention • 1 in 3 U.S. adults could have diabetes by 2050 if current trends continue
  4. 4. Diabetes: The Tip of the Iceberg Diabetes in U.S. 25.8 million* 18.8 million diagnosed; 7.0 million undiagnosed Prediabetes 79 million† Over 90% undiagnosed *All ages † Age 20 and older Source: CDC diabetes fact sheet 2011
  5. 5. National Diabetes Education Program • U.S. Department of Health and Human Services program jointly sponsored by: – National Institutes of Health – Centers for Disease Control and Prevention – With over 200 public and private partners • Seeks to reduce the burden of diabetes in the U.S. by: – Facilitating adoption of proven approaches to prevent or delay the onset and progression of diabetes and its complications.
  6. 6. NDEP’s Partnership Network • Community for networking and exchanging ideas • Provide input to NDEP on how to effectively reach and engage the populations they serve • Adopt, adapt, co-brand and/or evaluate NDEP messages and materials for their audiences • Collaborate to extend the reach of messages and resources
  7. 7. NDEP Campaigns Primary prevention DPP/ DPPOS Secondary prevention DCCT/EDIC UKPDS
  8. 8. Diabetes Prevention Campaign: A Family History Approach
  9. 9. Diabetes Prevention Materials • Ideas for campaign implementation • Template news releases • e-Newsletter copy/feature articles • Web banners • Print PSA/posters • Live-read radio PSA scripts • Talking points and media tips • e-signature • Diabetes Risk Test
  10. 10. Diabetes Control Campaign: Managing Diabetes
  11. 11. Diabetes Management Resources • • • • • • • • • • Ideas for campaign implementation Template news releases e-Newsletter copy/feature articles Web banners Podcasts Print PSA/posters Live-read radio PSA scripts Talking points and media tips e-signature Template print ads
  12. 12. Partners At Work
  13. 13. NDEP Resources for Health Care Professionals www.YourDiabetesInfo.org
  14. 14. NDEP Materials for Consumers
  15. 15. NDEP Materials Development Process • Science-based, culturally tailored, consumer friendly • Translating science into plain language • Focus on health literacy • Focus group testing with target audience(s) • Many materials are available in English, Spanish, and 15 additional languages.
  16. 16. NDEP and Health Literacy • Review of NDEPs most popular publications for health literacy/plain language principles, including: – Content – Literacy Demand – Health Numeracy – Graphics and Visuals/ Layout and Design – Learning Stimulation, Interaction and Motivation – Cultural Appropriateness
  17. 17. NDEP and Behavior Change Diabetes HealthSense www.YourDiabetesInfo.org/HealthSense
  18. 18. NDEP and Behavior Change Lifestyle Change Videos • A series of three to five minute videos focused on helping people make lifestyle changes and cope with the demands of diabetes. • Feature people living with diabetes and NDEP partners and experts. • Available on Diabetes HealthSense and can be shared from NDEP’s YouTube channel.
  19. 19. NDEP and Behavior Change Diabetes HealthSense
  20. 20. NDEP and Behavior Change Xavier: Goals • Wants to lose some weight • Has a hard time “sticking with it” • Really doesn’t like to exercise
  21. 21. NDEP and Behavior Change Xavier: Action Steps • Behavior: Physical Activity • Source: Go4Life go4life.nia.nih.gov
  22. 22. NDEP and Behavior Change The Winters Family: Diagnosis and Concerns • Mother recently diagnosed with prediabetes • Concerned about her own and her children’s future health
  23. 23. NDEP and Behavior Change Resource Used: Eat Smart. Play Hard. • Behaviors: healthy eating, physical activity • Audience: parents, child caregivers • Source: USDA Food and Nutrition Service www.fns.usda.gov/eatsmartplayhardhealthylifestyle
  24. 24. Other NDEP Web Resources
  25. 25. National Diabetes Month Theme: Diabetes is A Family Affair
  26. 26. Diabetes is a Family Affair • If You Have a Family History of Diabetes, You Are At Risk • If You – or Someone You Love – Has Diabetes, Family Support is Important • Help Your Community Stay Healthy – Community settings, such as schools, worksites, senior centers, and places of worship, are part of an extended family, and so is your health care team
  27. 27. National Diabetes Month Landing Page YourDiabetesInfo.org/DiabetesMonth2013
  28. 28. If You Have a Family History of Diabetes, You Are At Risk
  29. 29. If You – or Someone You Love – Has Diabetes, Family Support is Important
  30. 30. Help Your Community Stay Healthy
  31. 31. National Diabetes Month Promotional Materials
  32. 32. Social Media Outreach • Like, tweet, and share the National Diabetes Month campaign page directly from yourdiabetesinfo.org/diabetesmonth2013 • Twitter – www.twitter.com/ndep o Follow us @NDEP o Use the #diabetes and #diabetesmonth hashtag
  33. 33. Social Media Outreach (cont’d) • Facebook – www.facebook.com/ndepgov Use NDEP’s Facebook Cover Photo Join NDEP’s Facebook Event
  34. 34. Social Media Outreach (cont’d) • NDEP’s YouTube Channel: www.youtube.com/ndepgov o Watch NDEP’s YouTube videos o Subscribe to the ndepgov YouTube Channel o Like and share NDEP’s videos o Embed NDEP videos on your blog or web site • HBO’s The Weight of the Nation: o The Weight of the Nation - Choices Clip: http://www.youtube.com/watch?v=Cj6n1pefG8&feature=youtu.be o The Weight of the Nation Consequences Clip: http://www.youtube.com/watch?v=R3A 9nmEE_Jk&feature=youtu.be
  35. 35. World Diabetes Day • World Diabetes Day (WDD) is celebrated on November 14. • The WDD logo is featured on NDEP’s Diabetes Month landing page and will be promoted on the NDEP homepage throughout the week of November 11. • In support of WDD, display the logo on your website. Download the image from the YourDiabetesInfo.org homepage, save it, and upload it to your site with a link to www.idf.org/worlddiabetesday. • Share NDEP’s WDD messages on Facebook and Twitter.
  36. 36. Ongoing Promotions: What is NDEP Promoting this Quarter? www.ndep.nih.gov/partners-community-organization/index.aspx http://ndep.nih.gov/resources/promotions/
  37. 37. Year-Round Resources/Activities www.YourDiabetesInfo.org
  38. 38. How NDEP Can Help You www.YourDiabetesInfo.org • Science-based, culturally tailored, consumer friendly materials • Translating science into plain language • Translation / adaptation of materials – by language and audience • Copyright free / may be reprinted • Organizations may add their logo • Ready to print files
  39. 39. Thank You!

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