Moving the Needle by Maximizing Participation

Moving the Needle by eMaximizing P Participation Steven Aldana, Ph.D. CEO We ellSteps

Today’s O ObjectivesLearn how to use effective marketing strategies to get eemployees to engage in your wellness programsCreate messaging that wil get employees to want to llparticipateDiscuss ways to get senio leadership to help oremployees engageGet a step-by-step plan to effectively promote your owellness programs.

Proactive vs Reactive Programming c

The Insurance Carrier Wellness Gap r

Results of Bad D Deployment and EngageementLow participationLittle program suppoortWeak management supportProgram viewed as a “perk”Susceptible to budg cuts getFailure to improve e employee health andreduce employee re elated expenditures

The Bottom LineUnhealthy Health Chronic Health carebehaviors risks disease costs

The Bottom Line CampaignParticipationUnhealthy Health Chronic Health carebehaviors risks disease costs

The Bottom Line Campaign Deployment and DParticipation EngagementUnhealthy Health Chronic Health carebehaviors risks disease costs

Reaching E EmployeesTargeted CampaignsSmoking cessationCondition managementDiabetes careBack careLow participation

TargetedCampaigns

Reach m more peopleTargetedCampaigns

Reaching Employees Population Campaigns Exercise Healthy eating Maintain Don’t Gain Money Matters HRA Policy and Culture change High participation

Poor Com mmunication Population Camppaigns

Excellent Co ommunication Population Camppaigns

The Problem in a NutshellUnhealthy Health Chronic Health carebehaviors risks disease costs

Marketing 101 t

Three Steps to Boosting Particip pation1. Create compelling c copy (written words)2. Offer something of v value3. Include a call to action (what you want the person to do)

1. Creating good copy gWhat are your emplo oyee’s problems?

Creating Solutions to ProblemsWhat are your employ yee’s problems? Poor Health Weight gain High Health risks, et tc Maybe they don’t ha a problem ave

Employee Engagement

Employee Engagement Employees who don’t care

Creating Solutions to ProblemsWhat are your employ yee’s problems? Poor Health Weight gain High Health risks, et tc Maybe they don’t ha a problem ave High health care cossts?? Reduced productivity y??

It’s not what you want, it’s what u your emplooyees want

www.fastfoodbook.com

Think Like an Employee

2. Offer Somet thing of Value (solutions to th problems) heirWhat is your value pproposition?Better health, lower weight, tastier food,fewer medications, le stress, etc essFinancial incentiveHappinessHope

Collateral (mark keting) MaterialsMessage should res sonate withemployeesCommunicate in multiple ways andmultiple timesEmail, printed materrials, newsletters,website, posters, tab top tents, blemeeting announcem ments, staff meetingsSPOUSES

3. Include a C to Action CallRegister todaySign up nowJoin UsGet screenedTake the HRAWalk at lunch

Do you need Branding? d

Wellness Brands sLive WellHealthy LifestylesWell for LifeHealth Works

Feel good. Be healthy. Live well. a

Simpler is Better

Getting Senio Leadership or SuppportDifferent audienceMessage is usually dif fferent Copy? Value Proposition? Call to Action?

Three Steps to Boosting Particip pation1. Create compelling c copy (written words)2. Offer something of v value3. Include a call to action (what you want the person to do)

Participation Numbers with This Proc cess Average Participation = 77%

www.welcoa.orgSearch for planning wellnessSee Appendix E

Moving the Needle by Maximizing Participation

by HPCareer.Net, llc on Mar 07, 2011

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Moving the Needle by Maximizing Participation — Presentation Transcript

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