Let’s Get (Beyond) Physical   Health Promotion Live, Jan 2012                        www.flickr.com/photos/perspective/633...
Trends + Reactions
“Employers pay 36% morefor health care than they didjust five years ago, andemployees contributemore than 45% more overthe...
Shift + Blame            http://www.flickr.com/photos/cyberslayer/2535502341/
There aremany layersof personal.
Flex with me.
Tell my story.          Image: Thomson Reuters
Use my influence.
• We live online          • Influence   5      • Socially involved            = engagedreasons   • Peer-to-peer           ...
Help meconnect,learn,share.
Have fun.
Make aDifference.
Give me tools.
Give me data.
Give me power.    “Information has become portable,         personalized and participatory.   “Once someone has a mobile d...
Ease my mind.
Reducemy worries.              Stress in America, 2011
Nudge me.
Affect my world.
Nice to have?                Edelman Health Barometer 2011
fran melmedwww.contextcommunication.comfran@contextcommunication.com@femelmed || 215.922.2525
Let’s Get Beyond Physical: Making Workplace Wellness More Effective with Fran Melmed
Let’s Get Beyond Physical: Making Workplace Wellness More Effective with Fran Melmed
Let’s Get Beyond Physical: Making Workplace Wellness More Effective with Fran Melmed
Let’s Get Beyond Physical: Making Workplace Wellness More Effective with Fran Melmed
Let’s Get Beyond Physical: Making Workplace Wellness More Effective with Fran Melmed
Let’s Get Beyond Physical: Making Workplace Wellness More Effective with Fran Melmed
Let’s Get Beyond Physical: Making Workplace Wellness More Effective with Fran Melmed
Let’s Get Beyond Physical: Making Workplace Wellness More Effective with Fran Melmed
Let’s Get Beyond Physical: Making Workplace Wellness More Effective with Fran Melmed
Let’s Get Beyond Physical: Making Workplace Wellness More Effective with Fran Melmed
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Let’s Get Beyond Physical: Making Workplace Wellness More Effective with Fran Melmed

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Let’s Get Beyond Physical: Making Workplace Wellness More Effective with Fran Melmed

  1. 1. Let’s Get (Beyond) Physical Health Promotion Live, Jan 2012 www.flickr.com/photos/perspective/633572851
  2. 2. Trends + Reactions
  3. 3. “Employers pay 36% morefor health care than they didjust five years ago, andemployees contributemore than 45% more overthe same period.” Source: 16th Annual Towers Watson/National Business Group on Health Employer Survey on Purchasing Value in Health Care
  4. 4. Shift + Blame http://www.flickr.com/photos/cyberslayer/2535502341/
  5. 5. There aremany layersof personal.
  6. 6. Flex with me.
  7. 7. Tell my story. Image: Thomson Reuters
  8. 8. Use my influence.
  9. 9. • We live online • Influence 5 • Socially involved = engagedreasons • Peer-to-peer communication • Feedback loop
  10. 10. Help meconnect,learn,share.
  11. 11. Have fun.
  12. 12. Make aDifference.
  13. 13. Give me tools.
  14. 14. Give me data.
  15. 15. Give me power. “Information has become portable, personalized and participatory. “Once someone has a mobile device, they’re more likely to use the internet to gather information, share what they find and create new content.” Susannah Fox, Pew
  16. 16. Ease my mind.
  17. 17. Reducemy worries. Stress in America, 2011
  18. 18. Nudge me.
  19. 19. Affect my world.
  20. 20. Nice to have? Edelman Health Barometer 2011
  21. 21. fran melmedwww.contextcommunication.comfran@contextcommunication.com@femelmed || 215.922.2525

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