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Drive with Dan Pink
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  • 1. DRIVE: The Surprising TruthAbout What Motivates UsDaniel H. Pink17 June 2011 1
  • 2. THE CANDLE PROBLEM 2
  • 3. THE CANDLE PROBLEM 3
  • 4. THE CANDLE PROBLEM 4
  • 5. WHICH IS YOUR PROBLEM? ROUTINE NONROUTINE 5
  • 6. Pay people enough to takethe issue of money off the table. 6
  • 7. AUTONOMYMASTERYPURPOSE 7
  • 8. 8
  • 9. MORE INFO TITLE: DRIVE | PANTONE 186C 6 x 9 SPINE: 0.53125HRONICLE • NEW YORK TIMES NEW YORK TIMES BESTSELLERESTSELLER BESTSELLER DRiVE “Provocative and fascinating.” —MALCOLM GLADWELL ”COLM GLADWELLter, who chal-NANCIAL TIMES Daniel H. Pink www.danpink.comtheir peril.” TIFIC AMERICAN author of A Whole New Mind A bout What Moti vates Us The Surprising Truthwith externalperformance to direct ourd our world.Pink exposes w that affectsmotivation— twitter.com/danielpink hniques forat will changeong-running at has been Daniel H. Pink of two othere Agent Nation,ness Review, Fast associations,nsformation .C., with hispink.com. dp@danpink.com BUSINESS 6 0 0 The Surprising Truth EAN A bo u t W h a t M ot i v a te s U s 9

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