Mobile Interactivity & UGC in Digital OOH

Involving action or input of a user (viewer) & giving response on mobile phone. What is mobile Interactivity? bluefiredigital.com Mobile UGC in Digital OOH

Call to action on the digital screen. Delivering a response bluefiredigital.com Mobile UGC in Digital OOH Great Lakes Narrowcast, Inc. Basic Interactivity

Rich Interactivity Taking viewers input: Showing it on screen Delivering response text to screen voting pic to screen trivia/games bluefiredigital.com Mobile UGC in Digital OOH

Taking viewers input:

Showing it on screen

Delivering response

Mobile UGC in Digital OOH Attract and keep eyeball to the screen bluefiredigital.com Keeps viewers entertained

Mobile UGC in Digital OOH Filler for content loop UGC bluefiredigital.com UGC

Mobile UGC in Digital OOH Opens channel for: 1 to 1 communication Direct response bluefiredigital.com

Opens channel for:

1 to 1 communication

Direct response

bluefiredigital.com Mobile UGC in Digital OOH Incremental Revenue (regional/local) Line item on rate card Built in to price structure Sponsorship opportunity

Line item on rate card

Built in to price structure

Sponsorship opportunity

Mobile UGC in Digital OOH Measurement bluefiredigital.com Interactions by time Interactivity duration Interactivity by population

Time difference between Interactions per viewer Total interactions over time Mobile UGC in Digital OOH bluefiredigital.com Average Unit Audience (AUA) Measurement in context of OVAB’s AUA

Mobile UGC in Digital OOH Text to screen (Lounge) bluefiredigital.com 157 interactions over 2 day study 35% interacted once 32% interacted for up to 30 minutes 33% interacted for up to 2 hrs 2% - 25% redemption rate Sha Keb Consultancy LLC

157 interactions over 2 day study

35% interacted once

32% interacted for up to 30 minutes

33% interacted for up to 2 hrs

2% - 25% redemption rate

Mobile UGC in Digital OOH Voting/Polling bluefiredigital.com Neoti Broadcast Network 170 votes over 2 days (3 networks) Most activity (60%) between 6-8 pm (local time) 8% of votes were sent during televised game that favored team with favorable outcome

170 votes over 2 days (3 networks)

Most activity (60%) between 6-8 pm (local time)

8% of votes were sent during televised game that favored team with favorable outcome

Mobile UGC in Digital OOH BlueFire uTV (pic to screen) bluefiredigital.com Motion Media Network

Mobile UGC in Digital OOH Keep it as one-off communication (Eliminate opt-in barrier & redundancy) Acknowledge participation Offer will drive response Make it part of your content strategy Major carriers’ support on short code bluefiredigital.com Strategies for Success

Keep it as one-off communication (Eliminate opt-in barrier & redundancy)

Acknowledge participation

Offer will drive response

Make it part of your content strategy

Major carriers’ support on short code

Mobile UGC in Digital OOH Keep it simple Clear CTA on how to interact Fit it into environment and events Appealing to the demographics Entertaining & Rewarding Aim for personal connection bluefiredigital.com Content & Experience

Keep it simple

Clear CTA on how to interact

Fit it into environment and events

Appealing to the demographics

Entertaining & Rewarding

Aim for personal connection

Mobile UGC in Digital OOH Thank You! H. Jay Patel [email_address]