Halinka Panzera - CEO - Author

671 views

Published on

Halinka Panzera BBus (Mktg), BA (Psych), MBA.

CEO, and Founder

Halinka is the creator of the Super Series,is an author, marketer, researcher, speaker, facilitator, lecturer, mother, wife and creator of THEKEY2 business model.

She is a Serial Entrepreneur, Expert in Business Performance, Innovation and a Diversity & Organisational Strategist, Futurist and Keynote.

Published in: Business, Career
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
671
On SlideShare
0
From Embeds
0
Number of Embeds
181
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • The CEO /founder of a highly successful strategic marketing company which she established in 1999. BDC Market Intelligence has been providing a range of marketing and strategic services to Blue Chip companies since 1999. A serial entrepreneur, a social marketer delivering insights on business performance & creating award winning global brand strategies. 
  • Halinka Panzera - CEO - Author

    1. 1. Innovation - Diversity - Insights - ResearchTOPIC:Prepared For:Halinka PanzeraThe Story So FarLinkedin
    2. 2. Halinka Panzera Credentials Copyright © 2012 BDC Market Intelligencewww.bdcmi.com.auPage 2• Halinka is an internationally recognised global businessinnovation thought leader, invited by numerous companiesand organisations to share her expertise.• A published author and works on developing businessinnovation models that transform business into world classbest practice.• Halinka contributes as a corporate speaker and panelmember and regularly blogs on innovation.Introducing Halinka PanzeraM.B.A., B.Bus(mkt), B.A.(psy)
    3. 3. Halinka Panzera Credentials Copyright © 2012 BDC Market Intelligencewww.bdcmi.com.auPage 3AwardsBoard Roles
    4. 4. Halinka Panzera Credentials Copyright © 2012 BDC Market Intelligencewww.bdcmi.com.auPage 4CHAPTER 1Research, Insights& Innovation SpecialistTARGET: CMO, CI, Marketers, Government policy makers, Politicians
    5. 5. Qualitative – Quantitative – SensoryInnovation - Diversity - Insights - ResearchInnovation - Diversity - Insights - ResearchInsights on Demand?!www.bdcmi.com.au
    6. 6. Insights on Demand Copyright © 2012 BDC Market Intelligencewww.bdcmi.com.auPage 6Page 6• 15 exciting years of product/service ideation & creation,including award winning brand strategies.• Measuring the effectiveness of brand communications.• Pricing/forecasting models.• Social & political strategy development.Insights on Demand
    7. 7. Insights on Demand Copyright © 2012 BDC Market Intelligencewww.bdcmi.com.auPage 7Page 7Bulla used the research outputs as a compass that guided all aspects of the projectsdevelopment. This helped us stay on track and continually apply the results until thecommercial outcome matched what consumers wanted. The research was able to beused not only through the launch phase but during the second and third phases of thebrand rollout..A very successful outcome, achieved Super Brand status.”Justine InglisCategory Manager Chilled DivisionSUPER BRAND STATUS
    8. 8. Halinka Panzera Credentials Copyright © 2012 BDC Market Intelligencewww.bdcmi.com.auPage 8CHAPTER 2CorporateStrategist/AdvisorTARGET: CEO, CFO, HR, Change agent, Consultant, Government, Politicians
    9. 9. Innovation on Demand Copyright © 2012 BDC Market Intelligencewww.bdcmi.com.auPage 9Page 9Page 9• Insights from audits/research.• Sustainable Strategy & Policy Development – incorporatingthe supply chain.• Innovation Specialist – Using entrepreneurial models todevelop intrapreneurial thinking.Innovation on Demand
    10. 10. Qualitative – Quantitative – SensoryInnovation - Diversity - Insights - ResearchInnovation - Diversity - Insights - ResearchInnovation on Demandwww.bdcmi.com.au
    11. 11. Innovation on Demand Copyright © 2012 BDC Market Intelligencewww.bdcmi.com.auPage 11Page 11Page 11Halinka gets that researching markets on there own is no longer enough. Her clientsunderstand that the inclusion of social values and diversity aspart of a company’s mission is a fundamental part of today’sbusiness strategy creationand THEKEY2 unlockinginnovation.Halinka Big Picture Thinker
    12. 12. Innovation on Demand Copyright © 2012 BDC Market Intelligencewww.bdcmi.com.auPage 12Page 12Page 12“Halinka has wonderful communication skills and easily engages people to get themost out of them, hence the comprehensive level of research that was reported backto us. She used her initiative and expertise to add a considerable level of valuableinformation to the scope of the information we had initially requested. I look forward toworking with Halinka again and recommend her services to others on a regular basis .”Alison Fitzgerald,Manager Economic DevelopmentHow do we Improve?
    13. 13. Halinka Panzera Credentials Copyright © 2012 BDC Market Intelligencewww.bdcmi.com.auPage 13CHAPTER 3Global DiversityThought LeaderTARGET: Boards, CEO’s, HR, Diversity Chairs, Government policy makers,Politicians
    14. 14. Diversity on Demand Copyright © 2012 BDC Market Intelligencewww.bdcmi.com.auPage 14Page 14• The story takes a new turn.• Insights from audits/research.• Inclusive business modeling & strategy development.Diversity on Demand14
    15. 15. Halinka Panzera Credentials Copyright © 2012 BDC Market Intelligencewww.bdcmi.com.auPage 15Innovation - Diversity - Insights - ResearchDiversity on Demandwww.bdcmi.com.au
    16. 16. Diversity on Demand Copyright © 2012 BDC Market Intelligencewww.bdcmi.com.auPage 16Page 16Halinka provided a fun filled, colourful and informativetalk in our office aimed at explaining the benefits ofdiversity in the workplace. Interestingly statistics haveshown that a 35% female presence or more at boardlevel tends to lift company profits substantially.Individuality and diversity at management level istherefore not only desirable for potential leaders butmakes good sense for a companys bottom line. ThanksHalinka. We are all individuals, able to provide diverseproblem solving techniques which only adds to the valueof group discussions. No amount of conforming tostandard management think tanking is required.Vanessa McCallumSenior Mechanical Engineer,BP AustraliaMelbourne Testimonial
    17. 17. Diversity on Demand Copyright © 2012 BDC Market Intelligencewww.bdcmi.com.auPage 17Page 17New YorkThought Leader
    18. 18. Diversity on Demand Copyright © 2012 BDC Market Intelligencewww.bdcmi.com.auPage 18Page 18Halinka Panzeras business and creative acumen isextraordinary. Her drive to succeed, exemplary. Still, thestory does not end there. She has a razor-sharp mind anddeep sensitivities toward serving and uplifting our humanfamily. She has proven that both in my association with heras colleages in "The Thought Leadership Conference" andas an awesome guest on my talk show "People ofDistinction".I applaud Halinka for all of her outstanding businessachievements, as well as her stellar contributions to beingone of the true "People of Distinction" in our world!Thank you, Halinka. Its my pleasure to be an ongoingbusiness and creative associate of yours!AL COLE : CBS RADIO –Host of the syndicated talk show"PEOPLE Of DISTINCTION".Halinka PanzeraPeople of Distinction
    19. 19. Halinka Panzera Credentials Copyright © 2012 BDC Market Intelligencewww.bdcmi.com.auPage 19CHAPTER 4Access to Australia’slargest consumernetworkTARGET: Entrepreneurs: social, serial & lifestyle,mum-trepreneurs, fun-trepreneurs, kid-trepreneurs & LocovoresStrictly NO Intrapreneurs!
    20. 20. Research on Demand Copyright © 2012 BDC Market Intelligencewww.bdcmi.com.auPage 20• The final twist.• Entrepreneurial resources.• We can help your business Access China.Research on Demand
    21. 21. Qualitative – Quantitative – SensoryInnovation - Diversity - Insights - ResearchInnovation - Diversity - Insights - ResearchDiversity on Demandwww.bdcmi.com.auInnovation - Diversity - Insights - ResearchInnovation - Diversity - Insights - ResearchResearch on Demandwww.bdcmi.com.au?
    22. 22. Qualitative – Quantitative – SensoryInnovation - Diversity - Insights - ResearchResearch on Demand Copyright © 2012 BDC Market IntelligenceIn 1999 BDC Market Intelligence was set up with the aim of giving back to thecommunity. Since then our consumer network has grown from Victoria to extensiveconsumer networks in all Australian states, territories and regional centres. We alsohave extensive networks throughout United States, Canada, South Africa, NewZealand and South East Asia including Malaysia, Indonesia, Singapore, Japan,China and Vietnam.
    23. 23. Research on Demand Copyright © 2012 BDC Market Intelligencewww.bdcmi.com.auPage 23Halinka developed a ‘purist methodology’ to gain access to a more random andrepresentative sample of the population. Allowing everyone an equal chance ofparticipating and eliminates research groupies.The organisations used are themselves diverse. They range from schools, sportingclubs, RSL clubs, volunteer & charity groups, universities, etc. Respondents profilescan be as varied, to include as vast and as detailed a range of usage, lifecycle anddemographic stages as the client wishes.Access Australia’s largestconsumer network
    24. 24. Research on Demand Copyright © 2012 BDC Market Intelligencewww.bdcmi.com.auPage 24After 10 years of investing in our relationships with Chinese business andgovernment, we are proud to announce Access China exclusive to our customers.Get your products in front of 100 high end buyers.Access China2004 Delegation with Victoria University to Hong Kong - Macau - China
    25. 25. Halinka Panzera Credentials Copyright © 2012 BDC Market Intelligencewww.bdcmi.com.auPage 25CHAPTER 5Global trends &opportunitiesTARGET: CEOs, Mindful Leaders, Emerging Leaders, Innovators
    26. 26. THEKEY2 Copyright © 2012 BDC Market Intelligencewww.thekey2.netPage 26• Sharing the story. Whats your happily ever after?• Consumers rule the world today.• How can you address their needs?Corporate Training
    27. 27. Qualitative – Quantitative – SensoryInnovation - Diversity - Insights - ResearchInnovation - Diversity - Insights - ResearchDiversity on Demandwww.bdcmi.com.auInnovation - Diversity - Insights - ResearchInnovation - Diversity - Insights - ResearchCorporate Trainingwww.thekey2.net
    28. 28. THEKEY2 Copyright © 2012 BDC Market Intelligencewww.thekey2.netPage 28Keynote
    29. 29. THEKEY2 Copyright © 2012 BDC Market Intelligencewww.thekey2.netPage 29”Recently we had the privilege of hearing Halinka speak in true“Women in Business” style at one of our monthly functions inHobart. Halinka spoke of her “journey” in the corporate sector, areal powerhouse of a woman!Personally I appreciate the “grounded approached” Halinka tookwhen speaking.Halinka quickly distinguished that we were focused women butincredibly “grounded” and as such she delivered her talk withthis in mind, as such she related to the entire room at somelevel.I would highly recommend Halinka for any speakingengagement."Sharon Melios,Women in Business Network (Tasmania) Director.Tasmania Testimonial
    30. 30. THEKEY2 Copyright © 2012 BDC Market Intelligencewww.thekey2.netPage 30PublicationsAuthors Corner &Book Signings
    31. 31. THEKEY2 Copyright © 2012 BDC Market Intelligencewww.thekey2.netPage 31Worldwide Distribution
    32. 32. THEKEY2 Copyright © 2012 BDC Market Intelligencewww.thekey2.netPage 32“Really enjoyed your book.“Tracey Spicer, Respected newsreader, journalistand mum, she is the most versatile mediapersonality in Australia.In The Media
    33. 33. THEKEY2 Copyright © 2012 BDC Market Intelligencewww.thekey2.netPage 33I would like to congratulate you for your commitment to such critical issues for the roleand the position of women.It is a very interesting and useful book.”MEP Rodi Kratsa-Tsagaropoulou,Vice-President of the European Parliament (2007-2012)Greece Testimonial
    34. 34. THEKEY2 Copyright © 2012 BDC Market Intelligencewww.thekey2.netPage 34Workshops
    35. 35. Qualitative – Quantitative – SensoryInnovation - Diversity - Insights - ResearchTHEKEY2 Copyright © 2012 BDC Market IntelligenceJoin the Conversation at THEKEY2 Blogwww.thekey2.net/blog
    36. 36. Halinka Panzera Credentials Copyright © 2012 BDC Market Intelligencewww.bdcmi.com.auPage 36THE ENDTo sum up:In the words of one client,“Halinka specialises in providinga „down to earth‟ and honestservice with flair & expertise”
    37. 37. Halinka Panzera Credentials Copyright © 2012 BDC Market Intelligencewww.bdcmi.com.auPage 37• To ask a new set of questions?• Look at your problems in a new way?• To see the new possibilities?Are you ready
    38. 38. Innovation - Diversity - Insights - ResearchHalinka Panzerawww.bdcmi.com.au38

    ×