Richard Manning Gulf Coast Green 2010


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Gulf Coast Green speaker, Richard Manning, presented "Building on the Past. Restoring the Balance. Creating the Future" on 4/15/10 in Houston, Texas

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  • These plant communities cover approximately 9.4% of the Earth 's surface (or 30% of total land area), though they once covered much more (about 50% of total land area), in many different regions and function as habitats for organisms, hydrologic flow modulators , and soil conservers, constituting one of the most important aspects of the Earth 's biosphere . Anthropogenic factors that can affect forests include logging, urban sprawl, human-caused forest fires, acid rain, invasive species, and the slash and burn practices of swidden agriculture or shifting cultivation. [Photos: Left: Beech – Maple forest on Pierce Stocking Drive in Sleeping Bear Dunes National Lakeshore, Michigan – – Kerry Kelly 2006. Right: Credit: U.S. Geological Survey Department of the Interior/USGS]
  • These maps represent only virgin forest lost. Some regrowth has occurred but not to the age, size or extent of 1620 due to population increases and food cultivation. [Map from, keyword “forest”. Citation: From William B. Greeley's, The Relation of Geography to Timber Supply, Economic Geography, 1925, vol. 1, p. 1-11. Source of "Today" map: compiled by George Draffan from roadless area map in The Big Outside: A Descriptive Inventory of the Big Wilderness Areas of the United States, by Dave Foreman and Howie Wolke (Harmony Books, 1992) . ]
  • During World War II , Pittsburgh produced 95 million tons of steel. By this time, the pollution from burning coal (fossil fuels) and steel production created a black fog (or smog ), which even a century earlier had induced author writer James Parton to dub the city "hell with the lid off". Pittsburgh’s smog was sometimes so thick that streetlights burned during the day and the city had rivers that resembled open sewers. The towns of Donora and Webster, Pennsylvania, along the Monongahela River southwest of Pittsburgh, were the site of a lethal air pollution disaster in late October 1948 that convinced members of the scientific and medical communities, as well as the public, that air pollution could kill people, as well as cause serious damage to health. The disaster took place over the course of five days, when weather conditions known as a temperature inversion trapped cooled coal smoke and pollution from a zinc smelter and steel mill beneath a layer of warm air over the river valley that enclosed the two towns and the surrounding farmland. Almost half of the area's 14,000 residents reported becoming ill and about two dozen deaths were attributed to the badly polluted air. [Photo: Noontime smog on a street in Donora, Pennsylvania, 1948.]
  • The London smog of 1952 killed an estimated 12,000 people in that year alone. [Photo: London smog – 1952]
  • Following the war, the city launched a clean air and civic revitalization project known as the "Renaissance .“ Enforcement of the Smoke Control Ordinance placed a substantial burden on the city's working-class because smoky bituminous coal was much less expensive than smokeless fuels. [Photos: Views of downtown Pittsburgh from the Liberty Tunnel in 1947 and in 1965]
  • In 2007, Forbes magazine named Pittsburgh, in an eight-way tie, the 10th cleanest city in the U.S. [Photo: Left: Downtown Pittsburgh and the Three Rivers City Skyline as Viewed from Duquesne Heights Pittsburgh, Pennsylvania . Right: London today]
  • 1. U.S. Green Building Council Green Jobs Study – Prepared by Booz Allen Hamilton, page ii 2. Green Building Market and Impact Report 2009 – Rob Watson, executive editor,, Greener World Media
  • Glass Skyscraper - Fountain Place tower aka Ewing Oil building- Dallas, TX. The building was designed by the award winning architects I.M. Pei and Partners and was completed in 1986. Home built from LEGOS in Surrey – 3.3 million plastic bricks & 20 ft tall in 2009
  • We cannot overlook the products that we don’t see.
  • [Photo: HDPE- High Density Polyethylene pipe]
  • Masdar City – the world’s first ‘ zero carbon’ city, located in Abu Dhabi , in the United Arab Emirates . The city will rely entirely on solar energy and other renewable energy sources, with a sustainable , zero-carbon , zero-waste ecology. Cost 22 billion dollars and 8 years to build. [Photo: rendering of Masdar City]
  • Built about 575 BC by Nebuchadnezzar II , the Ishtar Gate was one of the eight gates of the inner city of Babylon, capital of the Babylonian Empire (now in Iraq ). It is one of the most impressive monuments rediscovered in the ancient Near East. The Ishtar Gate high more than 38 feet (12 meters) was made of brick glazed with a copper turquoise glaze alternating with unglazed brick (about 120 of them) covered with gold leaf. Covered with dragons, lions and bulls, Nebuchadnezzar dedicated the huge, ceremonial gate to the goddess Ishtar. [Photo: Ishtar Gate- Babylon]
  • We are lucky, whether by accident or design, that our products are inherently sustainable. [Picture: Hampton Court Palace, London, built 1514 and expanded in 1529]
  • The Centre Point- London. 385 feet tall. Constructed with prefabricated precast-concrete , H-shaped units lifted into position by an internally sited crane designed to rise in height with the building. The building was designed by Richard Seifert with engineers Pell Frischmann and was constructed by Wimpey Construction . McKinney Boyd High School – McKinney, TX . Steel Frame, Brick Veneer. PBK Architects, Inc. (Architect); RLK ENGRG (Civil Engineer); Structural Engenuity (Structural Engineer); General Contractor: POGUE CONST]
  • Employees Corporate leadership should assist the cultural shift in U.S. by leading employees down the path of sustainability. It was found that 40% of employees are willing to take a pay cut to work for a socially responsible company 1 . This trend is expected to increase given the age of new hires Customers Companies that have a well-established sustainability strategy outperform those that do not by an annualized rate of return of 3.06% 75% of people are willing to pay more for products that are produced by socially responsible companies 1 . Community at large 1. Corporate Citizenship Study , PSB, Landor, Burston Marsteller, 2009
  • “ Vision come to life”
  • Building on the Past. [Photo: Hampton Court Palace – London – 1500s]
  • Restoring the Balance [Photos: Chemical Scrubber to remove harmful particulates from the ‘smoke’ output of a factory or plant; Recycled brick into cat litter; Reclaimed old brick used for new building ]
  • Creating the Future. [Photo: Brick home in New York ]
  • This is good news for North Texas. Texas has the sixth largest population growth by percent during this period. Texas is now the third largest percentage change in the Nation.
  • Richard Manning Gulf Coast Green 2010

    1. 1. Building on the Past. Restoring the Balance. Creating the Future. Richard Manning, President Hanson Building Products North America
    2. 13. Overview <ul><li>Where we went wrong </li></ul><ul><li>Where we are now </li></ul><ul><li>True sustainability </li></ul><ul><li>History of sustainable products </li></ul><ul><li>A manufacturing company’s path to sustainability </li></ul>
    3. 14. Where we went wrong – Overuse of natural resources <ul><li>Credit: Mr. Kerry Kelly / National Park Service Volunteer Credit: U.S. Geological Survey, Department of the Interior / USGS </li></ul>
    4. 15. Virgin forest loss: 1620 – Today
    5. 16. Industrialization – Pittsburgh, PA; The Smoky City <ul><li>© Pittsburgh Post-Gazette </li></ul>
    6. 17. Where I come from – London smog of 1952
    7. 18. <ul><li>1947 1965 </li></ul>Industrialization – View from Pittsburgh Liberty Tunnel
    8. 19. Pittsburgh and London today
    9. 20. U.S.A. sustainability today <ul><li>China & India now embracing carbon emissions issue </li></ul><ul><li>Obama effect </li></ul><ul><ul><li>Increases pressure on industry as well as time table for implementation of requirements </li></ul></ul><ul><ul><li>Obama strategy is to reverse opinion </li></ul></ul><ul><ul><li>Legislation will be passed forcing companies to comply with onerous targets </li></ul></ul><ul><ul><li>Not only legislative change, but a cultural change is necessary for this U.S. throw away society </li></ul></ul><ul><li>Companies need to continue to be in front of their industry as a whole, especially competition </li></ul>
    10. 21. Corporate Social Responsibility & Sustainability <ul><li>Companies employing sustainability practices generally experience higher gross margins, return on sales, return on assets, cash flow and shareholder return compared to their peers </li></ul><ul><li>The green construction industry is expected to generate $554 billion in GDP between 2009 and 2013, up from $173 billion from 2000 – 2008 1 </li></ul><ul><li>Based on average material costs, local and recycled content building materials represented approximately $7 billion in cumulative spending through 2009. By 2030, cumulative spending in this area is expected to exceed $230 billion 2 </li></ul><ul><li>1. U.S. Green Building Council Green Jobs Study – Prepared by Booz Allen Hamilton, page ii </li></ul><ul><li>2. Green Building Market and Impact Report 2009 – Rob Watson, executive editor, </li></ul><ul><li>, Greener World Media </li></ul>
    11. 22. Today’s culture <ul><li>Architect: I.M. Pei and Partners </li></ul>
    12. 23. Sustainability of the built environment
    13. 24. Sustainability of the built environment
    14. 25. True sustainability? <ul><li>Newly created sustainable communities </li></ul>
    15. 26. True sustainability <ul><li>Structure, material or industry that already exists </li></ul>
    16. 27. Our history – 575 B.C.
    17. 28. Our history – 1500s
    18. 29. Our history – 21 st century Architect: PBK Architects, Inc. The Centre Point- London
    19. 30. A manufacturing company’s path to sustainability <ul><li>Establish sustainability as a corporate business strategy </li></ul><ul><li>The path to sustainability is through people </li></ul><ul><ul><li>Change mindsets </li></ul></ul><ul><ul><li>Core of corporate culture </li></ul></ul><ul><li>Create and infiltrate a corporate sustainability vision </li></ul>
    20. 31. A manufacturing company’s path to sustainability <ul><li>Evaluate, monitor and measure: </li></ul><ul><ul><li>Employee health and safety </li></ul></ul><ul><ul><li>Responsibility to shareholders </li></ul></ul><ul><ul><li>Environmental concerns and benefits </li></ul></ul><ul><ul><li>Impact on the communities in which you do business </li></ul></ul><ul><ul><li>The effect you will have on future generation’s wellbeing. </li></ul></ul>
    21. 32. Sources of resistance <ul><li>People </li></ul><ul><ul><li>Inherently resist change </li></ul></ul><ul><ul><li>Want to do what they have always done </li></ul></ul><ul><ul><li>Age profile </li></ul></ul><ul><ul><ul><li>Leaders in companies tend to be in upper age bracket </li></ul></ul></ul><ul><ul><ul><li>Enlightened people in that age bracket must persuade peers, not just by legislating internally </li></ul></ul></ul><ul><ul><ul><li>Generally, this age is harder to persuade into change </li></ul></ul></ul><ul><li>Financial </li></ul><ul><ul><li>Belief that sustainability costs a lot of money </li></ul></ul><ul><ul><li>Reality is that if carried out properly, sustainability can benefit bottom line </li></ul></ul><ul><ul><ul><li>57% of executives say benefits of pursuing sustainable practices outweigh costs </li></ul></ul></ul><ul><ul><ul><li>Companies can easily save average of 29% of utility costs at no net added cost by implementing sustainability practices </li></ul></ul></ul>
    22. 33. Case study <ul><li>In mid – 2009, the president of a leading North American manufacturing company formally committed to sustainability </li></ul><ul><ul><li>Presentation at leadership meeting </li></ul></ul><ul><ul><li>Created Sustainability Manager position to promote and protect the brand and its commitment to sustainability </li></ul></ul><ul><ul><li>Developed strategic plan, gained internal buy-in and then tell the world </li></ul></ul>
    23. 34. Case study <ul><li>Created and infiltrated a corporate sustainability vision </li></ul><ul><ul><li>Cross division, geography and function team members selected to attend planning session </li></ul></ul><ul><ul><li>Developed buy-in to benefits and created concise, relevant vision statement </li></ul></ul><ul><ul><li>Team arms and legs in field to disseminate vision and mission </li></ul></ul>
    24. 35. Case study <ul><li>Communication </li></ul><ul><ul><li>Internal </li></ul></ul><ul><ul><ul><li>Distribution of sustainability literature </li></ul></ul></ul><ul><ul><ul><li>and publications </li></ul></ul></ul><ul><ul><ul><li>Internal e-mail updates from Group </li></ul></ul></ul><ul><ul><ul><li>Sustainability Manager </li></ul></ul></ul><ul><ul><li>External </li></ul></ul><ul><ul><ul><li>Developed collateral piece for internal and </li></ul></ul></ul><ul><ul><ul><li>external distribution </li></ul></ul></ul><ul><ul><ul><li>Press releases </li></ul></ul></ul><ul><ul><ul><li>Web site </li></ul></ul></ul><ul><ul><ul><ul><li>Case studies </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Updated content </li></ul></ul></ul></ul>
    25. 36. Case study <ul><li>Evaluate </li></ul><ul><li>Monitor </li></ul><ul><li>Measure </li></ul>
    26. 37. Case study <ul><li>Evaluate </li></ul><ul><ul><li>Baseline survey conducted February 2010 </li></ul></ul><ul><ul><ul><li>94.2%, sustainability relevant issue company </li></ul></ul></ul><ul><ul><ul><li>80.7%, relevant to job position </li></ul></ul></ul><ul><ul><ul><li>80.3%, additional sustainability information and </li></ul></ul></ul><ul><ul><ul><li>training relating </li></ul></ul></ul><ul><ul><li>Talk to customers </li></ul></ul><ul><ul><li>Look outside your industry for best practices </li></ul></ul>
    27. 38. Case study <ul><li>Monitor </li></ul><ul><ul><li>Internal </li></ul></ul><ul><ul><ul><li>Ongoing LEED project numbers tracked </li></ul></ul></ul><ul><ul><ul><li>Employee communication </li></ul></ul></ul><ul><ul><li>External </li></ul></ul><ul><ul><ul><li>World-wide trends </li></ul></ul></ul><ul><ul><ul><li>Industry and out-of-industry news </li></ul></ul></ul>
    28. 39. Case study <ul><li>Measure </li></ul>Increase by 5% Survey results Company Awareness 3 2/3 of HP&P TREs Additional 10 in other divisions # of LEED GA’s LEED Green Associates 2 Increase by 10% # of projects LEED Projects 1 Target Metric Measurable #
    29. 40. Building on the Past <ul><li>Hampton Court Palace – Built 1514 </li></ul>
    30. 41. Restoring the Balance
    31. 42. Creating the Future <ul><li>Credit: Brick Industry Association </li></ul>
    32. 43. This is Texas! <ul><li>Rodeo is the official state sport, though </li></ul><ul><li>high school football is more popular. </li></ul><ul><li>It is illegal to shoot a buffalo from the second </li></ul><ul><li>story of a hotel. </li></ul><ul><li>The first word spoken from the moon </li></ul><ul><li>July 20, 1969, was, &quot;Houston.” </li></ul><ul><li>The Texas state bird is the Mockingbird. </li></ul><ul><li>The Texas state fruit is the Red Grapefruit. </li></ul><ul><li>The UK fits into the state of Texas three times. </li></ul><ul><li>The population of the UK is three times larger </li></ul><ul><li>than the population of Texas. </li></ul>