Apple Inc

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How to use the analysis tools like Porter's, BCG, SWOT etc on an multinational company like Apple

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Apple Inc

  1. 1. APPLE INC.
  2. 2. MISSION “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.”
  3. 3. VISION Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.”
  4. 4. EVALUATION MATRIX
  5. 5. BCG MATRIX
  6. 6. PORTER’S FIVE FORCES ANALYSIS
  7. 7. WHY PORTER’S MODEL • The main purpose of Porter’s is to find a position in the industry where a company can defend itself against the competitive forces or it can influence them in it’s favor.
  8. 8. THREAT OF NEW ENTRANT Low because Technology investment is High
  9. 9. THREAT OF SUBSTITUTES Low Because Added Functionalities
  10. 10. BARGAINING POWER OF BUYERS Medium Because Variety of brand choices
  11. 11. BARGAINING POWER OF SUPPLIER Medium Because Quality component parts at competitive Prices
  12. 12. COMPETITIVE RIVALRY Very High
  13. 13. STRENGTHS • Interface • Superior design and Quality • Loyal Customer Base • Brand Image
  14. 14. WEAKNESSES • Limited products • Forcing users to switch to latest products • Relatively higher prices
  15. 15. OPPORTUNITIES • Demand for Smartphone's and tablets is increasing • Integration with iCloud’s • Seamless integration with Mac
  16. 16. THREATS • Samsung and other competitors cutting into Apple’s share • Global economy in turmoil so higher prices look less appealing • More customizable version available to users
  17. 17. THANK YOU

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