Vladimir OaneWeb maniac. Founder and CEO atuberVU.com, a social media monitoring& analytics system.
Applyingcustomer development in        real life
Customer development is all about testing assumptions
1. The BIG idea & vision  Making sure you are not deluding  yourself. We did...
Phase 1: Delusions
Lessons learnedEngage your users before building           anything   Make sure you are solving a         problem by...  …...
Phase 2: Reality check
2. Building the right features  Make sure you don’t broke it by  design
Phase 1: Cool factor“Wouldn’t be cool to ….”
Phase 2: Purpose driven development“Let’s see if this solves our  customer’s problems”
Introducing bug/complaintdriven development
Lessons learnedTest any product features … even      before you write codeThe biggest problem for a startup is   people no...
3. Communicating  What to tell people about  your stuff
Phase 1: Blind messaging
:)Customers
:)Customers   Channels
:)Customers   Channels   Funnel
Phase 2: Improvement
Lessons learnedDesign with customers in mindTest your acquisition channels   Understand your funnel
Don’t be stupid!    TEST
Thank you!What a terrific audience!
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Vladimir oane how to web customer development

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Vladimir Oane (uberVU) - How to get real: applying customer development in real life

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Vladimir oane how to web customer development

  1. 1. Vladimir OaneWeb maniac. Founder and CEO atuberVU.com, a social media monitoring& analytics system.
  2. 2. Applyingcustomer development in real life
  3. 3. Customer development is all about testing assumptions
  4. 4. 1. The BIG idea & vision Making sure you are not deluding yourself. We did...
  5. 5. Phase 1: Delusions
  6. 6. Lessons learnedEngage your users before building anything Make sure you are solving a problem by... …. asking the right questions
  7. 7. Phase 2: Reality check
  8. 8. 2. Building the right features Make sure you don’t broke it by design
  9. 9. Phase 1: Cool factor“Wouldn’t be cool to ….”
  10. 10. Phase 2: Purpose driven development“Let’s see if this solves our customer’s problems”
  11. 11. Introducing bug/complaintdriven development
  12. 12. Lessons learnedTest any product features … even before you write codeThe biggest problem for a startup is people not using the product
  13. 13. 3. Communicating What to tell people about your stuff
  14. 14. Phase 1: Blind messaging
  15. 15. :)Customers
  16. 16. :)Customers Channels
  17. 17. :)Customers Channels Funnel
  18. 18. Phase 2: Improvement
  19. 19. Lessons learnedDesign with customers in mindTest your acquisition channels Understand your funnel
  20. 20. Don’t be stupid! TEST
  21. 21. Thank you!What a terrific audience!

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