Sitar Teli, Managing Partner, Connect Ventures - Core Metrics: What Web and Mobile Companies Should Focus on

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Lots of people talk about KPIs and how important it is to focus on them. But what are the most important KPIs for a product and startup to focus on? How does it change by industry and device (web vs …

Lots of people talk about KPIs and how important it is to focus on them. But what are the most important KPIs for a product and startup to focus on? How does it change by industry and device (web vs mobile)? And how should your focus change over time?

More details on: http://2013.howtoweb.co/

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  • 1. KPIs Sitar Teli @ sitar
  • 2. • American • Engineer (by education, never practiced) • Banker • Doughty Hanson Tech Ventures • Connect Ventures
  • 3. Connect Ventures Portfolio Consumer Mobile Consumer Web Unannounced B2B
  • 4. KPIs
  • 5. WHEN?
  • 6. WHICH?
  • 7. drowning in data
  • 8. USELESS = VANITY METRICS PAGEVIEWS VISITS “HITS” USEFUL = USER + GOAL ORIENTED USER ACTIONS CONVERSION RATES ENGAGEMENT
  • 9. USE A FRAMEWORK ACQUISITION ACTIVATION RETENTION REFERRAL £$€ REVENUE
  • 10. FOCUS? ACQUISITION ACTIVATION RETENTION REFERRAL £$€ REVENUE SHORT ANSWER: THIS ONE
  • 11. WHY? Retention = f(customer satisfaction)
  • 12. RETENTION != ENGAGEMENT
  • 13. FOCUS? ACQUISITION ACTIVATION RETENTION REFERRAL £$€ REVENUE
  • 14. FOCUS? ACQUISITION ACTIVATION RETENTION REFERRAL £$€ REVENUE NOT HERE
  • 15. FOCUS? ACQUISITION RETENTION REFERRAL £$€ REVENUE CONVERSION POINTS ACTIVATION
  • 16. COHORT ANALYSIS IS AWESOME
  • 17. OTHER TIPS • Good KPIs are linked to assumptions about your product help validate or falsify • Always look at rates or ratios (%s) • Know the industry standards (if there are any), but focus on improvement • Do you understand them? If you can’t explain them, they’re bullshit