It’s time to Appify the Mobile Web

Ciprian Borodescu
Co-Founder & CEO
how to better reach and target
mobile audience
app problems

fragmentation
approval process

poor discoverability
shared revenue
app problems

30% shared revenue
on Apple Store
solution

app.domain-name.com
mobile web app
key benefits

up to 10x more effective distribution

NO shared revenue constraints
$348

billion

market

http://www.researchandmarkets.com

global publishing
industry in 2017
digital revenues
newspapers

consumer magazines
16%

11%
9%
5%

2012

http://www.pwc.com

2017

2013

2017
200
http://www.nielsen.com

million

our target

small and medium
publishers
pricing

free
lite

€

19

per month

plus

€

39

per month

pro
traction

500 beta publishers
+150,000 articles
~200,000 mobile readers
awards

Finalists at
Mobile Premier Awards, Barcelona
Silver Prize at
Mobilio Awards, Bucharest
Second Prize at
Girls in T...
team
Ciprian

Alexandra

CEO

CTO,
2nd place at GIT Paris

Ionut

HTML5 Platform
Architect
2011
now
now
thank you

feedback@appticles.com
Startup Spotlight: Appticles 5 minutes pitchcles
Startup Spotlight: Appticles 5 minutes pitchcles
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Startup Spotlight: Appticles 5 minutes pitchcles

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Check out the Startup Spotlight finalist Appticles and their 5 minutes pitch.
More details on:
http://appticles.com/
http://startupspotlight.co/

Published in: Technology, Business
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Startup Spotlight: Appticles 5 minutes pitchcles

  1. 1. It’s time to Appify the Mobile Web Ciprian Borodescu Co-Founder & CEO
  2. 2. how to better reach and target mobile audience
  3. 3. app problems fragmentation approval process poor discoverability shared revenue
  4. 4. app problems 30% shared revenue on Apple Store
  5. 5. solution app.domain-name.com mobile web app
  6. 6. key benefits up to 10x more effective distribution NO shared revenue constraints
  7. 7. $348 billion market http://www.researchandmarkets.com global publishing industry in 2017
  8. 8. digital revenues newspapers consumer magazines 16% 11% 9% 5% 2012 http://www.pwc.com 2017 2013 2017
  9. 9. 200 http://www.nielsen.com million our target small and medium publishers
  10. 10. pricing free lite € 19 per month plus € 39 per month pro
  11. 11. traction 500 beta publishers +150,000 articles ~200,000 mobile readers
  12. 12. awards Finalists at Mobile Premier Awards, Barcelona Silver Prize at Mobilio Awards, Bucharest Second Prize at Girls in Tech, Paris
  13. 13. team Ciprian Alexandra CEO CTO, 2nd place at GIT Paris Ionut HTML5 Platform Architect
  14. 14. 2011
  15. 15. now
  16. 16. now
  17. 17. thank you feedback@appticles.com

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