Luka abrus building a successful local mobile app luka abrus


Published on

Luka Abrus (Shoutem) - Building a successful local mobile app

Published in: Business
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Luka abrus building a successful local mobile app luka abrus

  1. 1. Building a successful local mobile app<br />Luka AbrusFive Minutes CEOShoutEm Member of the Board<br />
  2. 2. Introduction<br />Five Minutes<br />Croatian company, 35 employees, started in 2007<br />Mobile applications, social media<br />ShoutEm<br />Your mobile social network, started in 2008<br />Branded iPhone & Android apps<br />News, Community, Events, Places, Check-ins…<br />Still work in progress, first paying customers…<br />VC investment 1.2m$ in 2010<br />
  3. 3. What did we learn?<br />Huge buzz, rewards, mentions…<br />25.000+ networks created<br />The idea seems great at a glance<br />BUT…<br />90% of all networks live less than 2 weeks<br />Only the most persistent Community Managers succeeded in creating vibrant communities<br />
  4. 4. Key factors (for a successful local community)<br />Content<br />News, real-time local updates<br />Information sharing, access from everywhere<br />Service information<br />Event & place guide, discounts, special offers<br />Local info & reviews on local businesses<br />Community background<br />Strong common interest<br />Community existing in an offline world<br />
  5. 5. Community background<br />Checking-in is still an emergent behavior (07/2010)<br />84% US users unaware of the concept<br />4% US adults use these apps<br />80% male, and 70% ages 19-35<br />Application / community per se doesn’t work<br />Would the community benefit from a mobile app?<br />Competing with local media web-sites, Facebook groups, Twitter, Google Search, Google Maps…<br />
  6. 6. Location as a platform<br />Maps<br />Bing Maps, Google Maps, third-party maps<br />Places<br />Google API, FourSquare API…<br />W3C Geolocation API in HTML 5<br />Events<br />Reuse your web-site’s content<br />Integrate with an „event-provider”<br />Local portal, local contact person – your advantage!<br />
  7. 7. Augmented reality<br />Additional value easy to achieve<br />ARKit, ARToolkit, NyARToolkit, Android AR Kit, Qualcomm AR SDK<br />Finding information in space<br />Friends<br />Where are they? (check-in)<br />Locations<br />Where is that store promotion?<br />Where is the nearest store?<br />..<br />
  8. 8. Location-based mobile apps application<br />Applicable in multiple verticals<br />Retail, real estate, travel, consumer, food, transportation…<br />You guide the user where you want him to go<br />Where do you spend your money?<br />Online or offline?<br />
  9. 9. How can you use local mobile apps<br />Additional service, communication channel<br />Offer special deals to your customers<br />Lead them to your store<br />Make them think about you again and again<br />Raise brand awareness?<br />
  10. 10. Who are you up against?<br />Competition is heating up<br />Facebook started with Places, Yelp with checkins…<br />Groupon is all over the place, local copies <br />FourSquare and Gowalla are ahead in marketing<br />In the past - language barrier<br />Now – „the local” barrier<br />Use existing assets & learn from others!<br />
  11. 11. What can you offer to the customers?<br />ONE CLICK PAYMENT!<br />Offer specials to get people through the door<br />Add incentives to keep them coming back<br />Tie it to your loyalty program<br />Reward your mayor<br />Take visitors on a tour<br />
  12. 12. High-level principles<br />Integrate with others<br />Share on Facebook, Twitter<br />Reuse existing locations<br />E.g. import them from FourSquare<br />Or set up your own system<br />Connect to your website<br />Use existing data, events, content<br />Push content back from mobile to web<br />Use the user’s location to add value<br />
  13. 13. Simple example<br />Add your specific content<br />Connect your userbase<br />Be prepared for feedback<br />Create and manage your community<br />Location-based content as secondary, but crucial <br />
  14. 14. Thank you!<br />Luka AbrusFive Minutes CEOShoutEm Member of the Boardgsm +385 99 8153811mail luka.abrus@fiveminutes.euskype luka.abrustwitter<br />