Your SlideShare is downloading. ×
How to Web 2013: Ivan Brezak, Netocratic - Thought leadership
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

How to Web 2013: Ivan Brezak, Netocratic - Thought leadership

107
views

Published on

Find out more on what it takes to be a though leader in social media from Ivan Brezak, from Netocratic. …

Find out more on what it takes to be a though leader in social media from Ivan Brezak, from Netocratic.

More details on: http://2013.howtoweb.co/

Published in: Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
107
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. @ivanbrezakbrkan
  • 2. Spoiler: Content marketing #win @ivanbrezakbrkan
  • 3. Caution: 60+ more slides to go @ivanbrezakbrkan
  • 4. Thought Leadership for Sales, Strategy & Survival @ivanbrezakbrkan
  • 5. Thought Ivan Brezak Brkan Leadership for Founder & Editor, Netokracija @ivanbrezakbrkan Sales, Strategy & Survival @ivanbrezakbrkan
  • 6. I had an idea for a talk @ivanbrezakbrkan
  • 7. If only we had more time @ivanbrezakbrkan
  • 8. But it was a one time ‘pitch’ @ivanbrezakbrkan
  • 9. An idea no one really liked? @ivanbrezakbrkan
  • 10. Right. It’s quite frustraiting - @ivanbrezakbrkan
  • 11. The bad 1st pitch, eh? @ivanbrezakbrkan
  • 12. Don’t worry. @ivanbrezakbrkan
  • 13. Thought Leadership for Sales, Strategy & Survival @ivanbrezakbrkan
  • 14. Content Marketing for Product Companies @ivanbrezakbrkan
  • 15. So why ‘to content’? @ivanbrezakbrkan
  • 16. SEO. @ivanbrezakbrkan
  • 17. Acquiring new users. @ivanbrezakbrkan
  • 18. Authority. @ivanbrezakbrkan
  • 19. Being an EXPERT . @ivanbrezakbrkan
  • 20. What about Zuck? @ivanbrezakbrkan
  • 21. What about Bill? @ivanbrezakbrkan
  • 22. MSFT 1975. FB 2004. @ivanbrezakbrkan
  • 23. You’re an expert to me, srsly! @ivanbrezakbrkan
  • 24. @ivanbrezakbrkan
  • 25. Knowing more than you. @ivanbrezakbrkan
  • 26. Have you explained a ‘startup’? @ivanbrezakbrkan
  • 27. Specific knowledge = expert. @ivanbrezakbrkan
  • 28. Here, a CM is an expert! @ivanbrezakbrkan
  • 29. @ivanbrezakbrkan
  • 30. But lets focus on: content. @ivanbrezakbrkan
  • 31. Target your target audience. @ivanbrezakbrkan
  • 32. Blogger without a blog? @ivanbrezakbrkan
  • 33. @ivanbrezakbrkan
  • 34. Forget the: CEO blog @ivanbrezakbrkan
  • 35. @ivanbrezakbrkan
  • 36. Forget the: Update blog. @ivanbrezakbrkan
  • 37. Forget the: Corporate blog. @ivanbrezakbrkan
  • 38. The topic is not YOU. @ivanbrezakbrkan
  • 39. The topic is not YOUR COMPANY @ivanbrezakbrkan
  • 40. @ivanbrezakbrkan
  • 41. @ivanbrezakbrkan
  • 42. @ivanbrezakbrkan
  • 43. Cheap & easy? MVP indeed. @ivanbrezakbrkan
  • 44. Dedicate time to writing. @ivanbrezakbrkan
  • 45. It’s time for a CCO, my friends. @ivanbrezakbrkan
  • 46. @ivanbrezakbrkan
  • 47. Start by freelancing - then hire. @ivanbrezakbrkan
  • 48. Get that email, like, tweet @ivanbrezakbrkan
  • 49. @ivanbrezakbrkan
  • 50. @ivanbrezakbrkan
  • 51. @ivanbrezakbrkan
  • 52. Readers become users. @ivanbrezakbrkan
  • 53. Have a %’)&=#% voice! @ivanbrezakbrkan
  • 54. @ivanbrezakbrkan
  • 55. @ivanbrezakbrkan
  • 56. @ivanbrezakbrkan
  • 57. 1. You’re an expert 2. Be topical 3. Target your readers/users 4. Get their email/follow/like 5. Have a voice 6. ...REPEAT 7. Call to action - get a user! @ivanbrezakbrkan
  • 58. Thanks, geeks! @ivanbrezakbrkan / ivan@mememedia.me @ivanbrezakbrkan
  • 59. Q&A @ivanbrezakbrkan / ivan@mememedia.me