How get your idea for an Internet-connected device off the ground quickly
christopher.martin@us.bosch.com

@ChristophMartin

HowToWeb 2013 / 21.11.13

Making a Great IoTS Product / © 2013 Christop...






Design
Quality



Knowledge About Use





Knowledge About User



HowToWeb 2013 / 21.11.13

Making a Great I...
HowToWeb 2013 / 21.11.13

Making a Great IoTS Product / © 2013 Christopher L Martin

[Credit: teamtreehouse.com]

4
HowToWeb 2013 / 21.11.13

Making a Great IoTS Product / © 2013 Christopher L Martin

[Source: nest.com]

5






Design
Quality



Knowledge About Use





Knowledge About User



HowToWeb 2013 / 21.11.13

Making a Great I...
1

"It’s nice to have music everywhere and
movies everywhere, but it’s not exactly
helping to save the world."
"Sure, we c...
World Population
Devices Devices
Internet per Person

50B
~6.5

!
25B
~3.5

12.5B
~2
10B
0

2003

2010

2015

2020

What w...
HowToWeb 2013 / 21.11.13

Making a Great IoTS Product / © 2013 Christopher L Martin

[Credit: metmuseum.org, shasho.biz]

...
Estimated
Pre-Order
Volume: $10M
HowToWeb 2013 / 21.11.13

Making a Great IoTS Product / © 2013 Christopher L Martin

[Sou...
"The initial batch of E27 Whites are exfactory and … ready for Airmail deliveries
over the next few days."
"Our iOS app ha...
Q: “At this stage of the venture, what
keeps you up at night?”
A: “Hiring. Very much hiring. As any
small company faces, i...
Network +
Connectivity

Internet

HowToWeb 2013 / 21.11.13

Hardware
Development

Software
Development

of Things and Serv...
 Validation + Test






Prototyping


Safety
Processes

Housing + +
Network
Enclosure
Connectivity
Design

Certifica...
Network +
Connectivity

HowToWeb 2013 / 21.11.13

Hardware
Development

Making a Great IoTS Product / © 2013 Christopher L...
Mobile

Big
Data

Social

HowToWeb 2013 / 21.11.13

Cloud

Security

Making a Great IoTS Product / © 2013 Christopher L Ma...
Business
Logic

fridge.light.actuate(on)

Requirements

Round-Trip
Performance

End-to-End
Reliability

Examples
HowToWeb ...
Query: Time
Query: Fridges

Database
(Time Series)

Query: Value (Range)

Performance
Requirements
(Storage + Query)

Scal...
Logic

Logic

Logic
Data

Logic

Data

Data

Requirements

Device + App
Security

Communication
Security
synack

Examples
...
5º
LIGHT

CLEAN

Requirements

Flexibility
(Target Devices)

Android
HTML5
Windows

Portability
(Platforms)

?

Examples
H...
HowToWeb 2013 / 21.11.13

Making a Great IoTS Product / © 2013 Christopher L Martin

21


Gotta know what you don’t know.



X-as-a-Service

“ There are known knowns … ”

“There are known unknowns … ”
“But th...
Network +
Connectivity

HowToWeb 2013 / 21.11.13

Hardware
Development

Software
Development

User Experience

Making a Gr...
“If I have seen farther than others, it is
because I was standing on the shoulders
of giants.”

“In computer science, we s...
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Christopher Martin, Senior Manager, Bosch - It’s Complicated: Why making a great Internet-connected product is so difficult… and what to do about it

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What's next in the internet of things era? What should we look forward to and what does creating an internet connected product imply?

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  • http://blog.teamtreehouse.com/the-business-of-apps
  • http://www.cisco.com/web/about/ac79/docs/innov/IoT_IBSG_0411FINAL.pdf, accessed 11/18/2013
  • http://www.kickstarter.com/discover/categories/technology/most-funded#p1, accessed 11/18/2013http://techcrunch.com/2013/11/07/lifx-shipping-best-buy-retail/, accessed 11/19/2013
  • http://www.kickstarter.com/projects/limemouse/lifx-the-light-bulb-reinvented/posts/660622, accessed 11/18/2013
  • http://www2.technologyreview.com/emtech/13/video/day2/, accessed 11/18/2013
  • Gartner Top 10 Strategic Technology Trends for 2013
  • Gartner Top 10 Strategic Technology Trends for 2013
  • http://www.gartner.com/technology/research/nexus-of-forces/, accessed 18/11/2013
  • https://tempo-db.com/pricing/http://blog.tempo-db.com/post/58425914201/analyzing-time-series-performance-scalability-mysql
  • https://www.owasp.org/index.php/IOS_Application_Security_Testing_Cheat_Sheet
  • http://en.wikipedia.org/wiki/There_are_known_knowns
  • http://www.anvari.org/fortune/Miscellaneous_Collections/131870_in-computer-science-we-stand-on-each-others-feet-brian-k.html
  • Christopher Martin, Senior Manager, Bosch - It’s Complicated: Why making a great Internet-connected product is so difficult… and what to do about it

    1. 1. How get your idea for an Internet-connected device off the ground quickly
    2. 2. christopher.martin@us.bosch.com @ChristophMartin HowToWeb 2013 / 21.11.13 Making a Great IoTS Product / © 2013 Christopher L Martin 2
    3. 3.    Design Quality  Knowledge About Use   Knowledge About User  HowToWeb 2013 / 21.11.13 Making a Great IoTS Product / © 2013 Christopher L Martin  3
    4. 4. HowToWeb 2013 / 21.11.13 Making a Great IoTS Product / © 2013 Christopher L Martin [Credit: teamtreehouse.com] 4
    5. 5. HowToWeb 2013 / 21.11.13 Making a Great IoTS Product / © 2013 Christopher L Martin [Source: nest.com] 5
    6. 6.    Design Quality  Knowledge About Use   Knowledge About User  HowToWeb 2013 / 21.11.13 Making a Great IoTS Product / © 2013 Christopher L Martin  6
    7. 7. 1 "It’s nice to have music everywhere and movies everywhere, but it’s not exactly helping to save the world." "Sure, we could make another cellphone, but competing with Apple would be hell on earth. Let’s go after big, dumb, slow companies." HowToWeb 2013 / 21.11.13 Making a Great IoTS Product / © 2013 Christopher L Martin [Source: The Verge] 7
    8. 8. World Population Devices Devices Internet per Person 50B ~6.5 ! 25B ~3.5 12.5B ~2 10B 0 2003 2010 2015 2020 What will the next 25B Internet-connected devices look like? HowToWeb 2013 / 21.11.13 Making a Great IoTS Product / © 2013 Christopher L Martin [Source: Cisco] 8
    9. 9. HowToWeb 2013 / 21.11.13 Making a Great IoTS Product / © 2013 Christopher L Martin [Credit: metmuseum.org, shasho.biz] 9
    10. 10. Estimated Pre-Order Volume: $10M HowToWeb 2013 / 21.11.13 Making a Great IoTS Product / © 2013 Christopher L Martin [Source: Kicktstarter, TechCrunch] 10
    11. 11. "The initial batch of E27 Whites are exfactory and … ready for Airmail deliveries over the next few days." "Our iOS app has also been approved and we'll send this live on Monday with the Android app getting a few more tweaks [this] weekend." HowToWeb 2013 / 21.11.13 Making a Great IoTS Product / © 2013 Christopher L Martin [Source: Kicktstarter] 11
    12. 12. Q: “At this stage of the venture, what keeps you up at night?” A: “Hiring. Very much hiring. As any small company faces, it’s a challenge to get the best people onto the team.” Number of employees as of 10.10.13: 35 HowToWeb 2013 / 21.11.13 Making a Great IoTS Product / © 2013 Christopher L Martin [Source: MIT Technology Review] 12
    13. 13. Network + Connectivity Internet HowToWeb 2013 / 21.11.13 Hardware Development Software Development of Things and Services Making a Great IoTS Product / © 2013 Christopher L Martin 13
    14. 14.  Validation + Test    Prototyping  Safety Processes Housing + + Network Enclosure Connectivity Design Certification Standards  Hardware Development Development   Maintenance + Warranty   HowToWeb 2013 / 21.11.13 PCB Layout A/B/C Sample Software Evaluation Design for Manufacturing Reliability Engineering Making a Great IoTS Product / © 2013 Christopher L Martin 14
    15. 15. Network + Connectivity HowToWeb 2013 / 21.11.13 Hardware Development Making a Great IoTS Product / © 2013 Christopher L Martin Software Development 15
    16. 16. Mobile Big Data Social HowToWeb 2013 / 21.11.13 Cloud Security Making a Great IoTS Product / © 2013 Christopher L Martin [Source: Gartner] 16
    17. 17. Business Logic fridge.light.actuate(on) Requirements Round-Trip Performance End-to-End Reliability Examples HowToWeb 2013 / 21.11.13 Making a Great IoTS Product / © 2013 Christopher L Martin [Source: Electric Imp] 17
    18. 18. Query: Time Query: Fridges Database (Time Series) Query: Value (Range) Performance Requirements (Storage + Query) Scalability Examples HowToWeb 2013 / 21.11.13 Making a Great IoTS Product / © 2013 Christopher L Martin [Source: TempoDB] 18
    19. 19. Logic Logic Logic Data Logic Data Data Requirements Device + App Security Communication Security synack Examples HowToWeb 2013 / 21.11.13 Making a Great IoTS Product / © 2013 Christopher L Martin 19
    20. 20. 5º LIGHT CLEAN Requirements Flexibility (Target Devices) Android HTML5 Windows Portability (Platforms) ? Examples HowToWeb 2013 / 21.11.13 iOS Making a Great IoTS Product / © 2013 Christopher L Martin 20
    21. 21. HowToWeb 2013 / 21.11.13 Making a Great IoTS Product / © 2013 Christopher L Martin 21
    22. 22.  Gotta know what you don’t know.  X-as-a-Service “ There are known knowns … ” “There are known unknowns … ” “But there are also unknown unknowns.” HowToWeb 2013 / 21.11.13 Making a Great IoTS Product / © 2013 Christopher L Martin [Credit: politico.com] 22
    23. 23. Network + Connectivity HowToWeb 2013 / 21.11.13 Hardware Development Software Development User Experience Making a Great IoTS Product / © 2013 Christopher L Martin 23
    24. 24. “If I have seen farther than others, it is because I was standing on the shoulders of giants.” “In computer science, we stand on each other's feet.”  Make friends and use X-as-a-service! HowToWeb 2013 / 21.11.13 Making a Great IoTS Product / © 2013 Christopher L Martin [Credit: mirror.co.uk] 24

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