Blogging For Business 101
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Blogging For Business 101

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My presentation from OML from May 2013. On top of speaking about why blogging is good for brands, I also gave some advice on setting up and running commercial blogs, tips on developing a content ...

My presentation from OML from May 2013. On top of speaking about why blogging is good for brands, I also gave some advice on setting up and running commercial blogs, tips on developing a content strategy for your business blog, and steps and techniques to finding and attracting visitors.

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Blogging For Business 101 Blogging For Business 101 Presentation Transcript

  • BLOGGING FORBUSINESS@MarkoSaric  HowToMakeMyBlog.com  
  • BLOGGING FORBUSINESS101@MarkoSaric  HowToMakeMyBlog.com  
  • CONTENTMARKETING@MarkoSaric  HowToMakeMyBlog.com  
  • IS THE FUTURE OFONLINEMARKETINGCONTENTMARKETING@MarkoSaric  HowToMakeMyBlog.com  
  • @MarkoSaric  HowToMakeMyBlog.com  COMPANIES ARE GETTINGOBSESSED WITH CREATINGCONTENT
  • @MarkoSaric  HowToMakeMyBlog.com  THE BEST WAY TOINTEGRATE CONTENT INTOYOUR WEBSITE IS WITH ABLOG
  • BLOGGING ON AREGULAR BASISSERVES A WIDERANGE OFPURPOSES…@MarkoSaric  HowToMakeMyBlog.com  
  • …OUTSIDE OFWHAT YOU CAN DOON YOUR WEBSITE,YOUR SOCIALMEDIA PROFILESAND YOURADVERTISING@MarkoSaric  HowToMakeMyBlog.com  
  • KEY BENEFITS OFBLOGGING@MarkoSaric  HowToMakeMyBlog.com  
  • KEY BENEFITS OFBLOGGING@MarkoSaric  HowToMakeMyBlog.com  I                          BLOGGING  
  • KEY BENEFITS OF BLOGGING:@MarkoSaric  HowToMakeMyBlog.com  GET VISITORS
  • @MarkoSaric  HowToMakeMyBlog.com  GET VISITORSBLOGS ARE SOCIAL.MORE SHARABLE/LINKABLE.EXCELLENT SOURCEOF SEARCH TRAFFIC.
  • KEY BENEFITS OF BLOGGING:@MarkoSaric  HowToMakeMyBlog.com  FLEXIBILITYCONTROLOWNERSHIP
  • @MarkoSaric  HowToMakeMyBlog.com  FLEXIBILITY CONTROL OWNERSHIPYOU OWN IT ANDCONTROL IT.
  • @MarkoSaric  HowToMakeMyBlog.com  FLEXIBILITY CONTROL OWNERSHIPYOU OWN IT ANDCONTROL IT. UNLIKEYOUR SOCIAL MEDIA.
  • @MarkoSaric  HowToMakeMyBlog.com  FLEXIBILITY CONTROL OWNERSHIPYOU OWN IT ANDCONTROL IT. UNLIKEYOUR SOCIAL MEDIA.LENGTHIERCONTENT.
  • @MarkoSaric  HowToMakeMyBlog.com  FLEXIBILITY CONTROL OWNERSHIPYOU OWN IT ANDCONTROL IT. UNLIKEYOUR SOCIAL MEDIA.LENGTHIERCONTENT.LONGER SHELF-LIFE.
  • KEY BENEFITS OF BLOGGING:@MarkoSaric  HowToMakeMyBlog.com  BUILD TRUST
  • @MarkoSaric  HowToMakeMyBlog.com  BUILD TRUSTIN-DEPTH CONTENT.
  • @MarkoSaric  HowToMakeMyBlog.com  BUILD TRUSTIN-DEPTH CONTENT.ADD VALUE.
  • @MarkoSaric  HowToMakeMyBlog.com  BUILD TRUSTIN-DEPTH CONTENT.ADD VALUE.BUILD AUTHORITY,CREDIBILITY ANDBRAND AWARENESS.
  • KEY BENEFITS OF BLOGGING:@MarkoSaric  HowToMakeMyBlog.com  ALL ABOUT THEBOTTOM LINE
  • @MarkoSaric  HowToMakeMyBlog.com  ALL ABOUT THE BOTTOM LINESPEND LESSMARKETING $$$.
  • @MarkoSaric  HowToMakeMyBlog.com  ALL ABOUT THE BOTTOM LINEEARN MORE MEDIA.
  • @MarkoSaric  HowToMakeMyBlog.com  ALL ABOUT THE BOTTOM LINEDRIVE TARGETEDTRAFFIC TOCONVERSION PAGES.
  • SETTING UP A BUSINESSBLOG@MarkoSaric  HowToMakeMyBlog.com  
  • @MarkoSaric  HowToMakeMyBlog.com  CORPORATE BLOGS AREBORING.
  • @MarkoSaric  HowToMakeMyBlog.com  PRESS  RELEASES  
  • @MarkoSaric  HowToMakeMyBlog.com  PRESS  RELEASES  SALES  PITCHES  
  • @MarkoSaric  HowToMakeMyBlog.com  PRESS  RELEASES  ‘’WE  ARE  THE  BEST’’  TALK  SALES  PITCHES  
  • @MarkoSaric  HowToMakeMyBlog.com  PRESS  RELEASES  ‘’WE  ARE  THE  BEST’’  TALK  CHECKBOX  TICKED  OFF  SALES  PITCHES  
  • BLOGGING IS NOT JUST ATICK OFF THE LIST.@MarkoSaric  HowToMakeMyBlog.com  
  • BLOGGING IS NOT JUST ATICK OFF THE LIST.BLOGGING IS HARD WORK.@MarkoSaric  HowToMakeMyBlog.com  
  • BLOGGING IS NOT JUST ATICK OFF THE LIST.BLOGGING IS HARD WORK.GREAT CONTENT IS KEY.@MarkoSaric  HowToMakeMyBlog.com  
  • WITHOUT GREAT CONTENTTHERE IS NO:@MarkoSaric  HowToMakeMyBlog.com  
  • WITHOUT GREAT CONTENTTHERE IS NO:@MarkoSaric  HowToMakeMyBlog.com  SEO
  • WITHOUT GREAT CONTENTTHERE IS NO:@MarkoSaric  HowToMakeMyBlog.com  SEOSOCIAL MEDIA MARKETING
  • WITHOUT GREAT CONTENTTHERE IS NO:@MarkoSaric  HowToMakeMyBlog.com  SEOSOCIAL MEDIA MARKETINGCOMMUNITY
  • @MarkoSaric  HowToMakeMyBlog.com  HUMANISE YOUR COMPANY.
  • @MarkoSaric  HowToMakeMyBlog.com  HUMANISE YOUR COMPANY.YOU MIGHT EVEN NEED TOIGNORE YOUR CORPORATECOMMUNICATION STYLE.
  • @MarkoSaric  HowToMakeMyBlog.com  YOU MIGHT NEED TO GET OUTOF YOUR COMFORT ZONE.
  • @MarkoSaric  HowToMakeMyBlog.com  A FULLY FOCUSED CONTENTMARKETING STRATEGY ISNEEDED.
  • @MarkoSaric  HowToMakeMyBlog.com  IDENTIFY YOUR TARGETAUDIENCE
  • @MarkoSaric  HowToMakeMyBlog.com  IDENTIFY YOUR TARGETAUDIENCE:UNDERSTAND YOURAUDIENCE.
  • @MarkoSaric  HowToMakeMyBlog.com  IDENTIFY YOUR TARGETAUDIENCE:UNDERSTAND YOURAUDIENCE.WHO WILL CONSUME MYCONTENT?
  • @MarkoSaric  HowToMakeMyBlog.com  IDENTIFY YOUR TARGETAUDIENCE:UNDERSTAND YOURAUDIENCE.WHO WILL CONSUME MYCONTENT?WHO DO I PRODUCE THECONTENT FOR?
  • @MarkoSaric  HowToMakeMyBlog.com  SET GOALS AND KPIs FORYOUR BLOG
  • @MarkoSaric  HowToMakeMyBlog.com  SOFT:
  • @MarkoSaric  HowToMakeMyBlog.com  SOFT:LIKES
  • @MarkoSaric  HowToMakeMyBlog.com  SOFT:LIKESRETWEETS
  • @MarkoSaric  HowToMakeMyBlog.com  SOFT:LIKESRETWEETSSHARES
  • @MarkoSaric  HowToMakeMyBlog.com  SOFT:LIKESRETWEETSSHARESCOMMENTS
  • @MarkoSaric  HowToMakeMyBlog.com  SOFT:LIKESRETWEETSSHARESCOMMENTSPAGEVIEWS
  • @MarkoSaric  HowToMakeMyBlog.com  SOFT:LIKESRETWEETSSHARESCOMMENTSPAGEVIEWSENGAGEMENT
  • @MarkoSaric  HowToMakeMyBlog.com  HARD:
  • @MarkoSaric  HowToMakeMyBlog.com  HARD:LEADS
  • @MarkoSaric  HowToMakeMyBlog.com  HARD:LEADSSUBSCRIBERS
  • @MarkoSaric  HowToMakeMyBlog.com  HARD:LEADSSUBSCRIBERSCUSTOMERS
  • @MarkoSaric  HowToMakeMyBlog.com  HARD:LEADSSUBSCRIBERSCUSTOMERSPROFIT
  • @MarkoSaric  HowToMakeMyBlog.com  YOUR GOALS SHOULDINFLUENCE EVERYTHING YOUDO IN CONTENT MARKETING.
  • @MarkoSaric  HowToMakeMyBlog.com  CONTENT IS STRONGER WHENCREATED WITH A PURPOSEAND A GOAL IN MIND.
  • @MarkoSaric  HowToMakeMyBlog.com  TOOLS
  • @MarkoSaric  HowToMakeMyBlog.com  TOOLSWORDPRESS.ORG
  • @MarkoSaric  HowToMakeMyBlog.com  INSTALL IT ON YOUR OWNHOSTING ACCOUNT.
  • @MarkoSaric  HowToMakeMyBlog.com  WORDPRESS PLUGINS GIVEYOU THOUSANDS OFFEATURES ANDFUNCTIONALITIES TO USE.
  • @MarkoSaric  HowToMakeMyBlog.com  SOCIAL SHARE BUTTONS.
  • @MarkoSaric  HowToMakeMyBlog.com  SOCIAL SHARE BUTTONS.RELATED POSTS THUMBNAILS.
  • @MarkoSaric  HowToMakeMyBlog.com  SOCIAL SHARE BUTTONS.RELATED POSTS THUMBNAILS.LEAD COLLECTION.
  • @MarkoSaric  HowToMakeMyBlog.com  SOCIAL SHARE BUTTONS.RELATED POSTS THUMBNAILS.LEAD COLLECTION.SEARCH ENGINE OPTIMISATION.
  • @MarkoSaric  HowToMakeMyBlog.com  TOOLSGOOGLE ANALYTICS
  • @MarkoSaric  HowToMakeMyBlog.com  GOOGLE ANALYTICS.FOR DATA.
  • @MarkoSaric  HowToMakeMyBlog.com  GOOGLE ANALYTICS.FOR DATA.VISITOR DATA.
  • @MarkoSaric  HowToMakeMyBlog.com  GOOGLE ANALYTICS.FOR DATA.VISITOR DATA.REFERRAL DATA.
  • @MarkoSaric  HowToMakeMyBlog.com  GOOGLE ANALYTICS.FOR DATA.VISITOR DATA.REFERRAL DATA.CONTENT DATA.
  • @MarkoSaric  HowToMakeMyBlog.com  START PRODUCING GREATCONTENT.
  • @MarkoSaric  HowToMakeMyBlog.com  USE: ATTRACTIVE HEADLINES.
  • @MarkoSaric  HowToMakeMyBlog.com  USE: MULTIMEDIA.
  • @MarkoSaric  HowToMakeMyBlog.com  USE: TIMELESSNESS.
  • @MarkoSaric  HowToMakeMyBlog.com  BUILD IT AND THEY WILLCOME.
  • @MarkoSaric  HowToMakeMyBlog.com  BUILD IT AND THEY WILL NOTCOME.
  • @MarkoSaric  HowToMakeMyBlog.com  IF YOU DON’T GO OUT THEREAND TELL PEOPLE ABOUT IT…
  • @MarkoSaric  HowToMakeMyBlog.com  …NOBODY WILL KNOW ABOUTYOUR CONTENT.
  • @MarkoSaric  HowToMakeMyBlog.com  DO FISH WHERE THE FISH ARE.
  • @MarkoSaric  HowToMakeMyBlog.com  DO REACH OUT TO THEINFLUENCERS.
  • @MarkoSaric  HowToMakeMyBlog.com  DO CONTRIBUTE REGULARLYTO HIGH-TRAFFIC SITES.
  • @MarkoSaric  HowToMakeMyBlog.com  DO STEAL ATTENTION FROMEXISTING CONVERSATIONS.
  • @MarkoSaric  HowToMakeMyBlog.com  EVEN DO PAY-PER-CLICK IF ITIS NECESSARY.
  • @MarkoSaric  HowToMakeMyBlog.com  DEVELOP AN EDITORIAL CALENDAR
  • @MarkoSaric  HowToMakeMyBlog.com  PLAN YOURCONTENT AHEADOF TIME.
  • @MarkoSaric  HowToMakeMyBlog.com  PLAN YOURCONTENT AHEADOF TIME.SET A SCHEDULE.
  • @MarkoSaric  HowToMakeMyBlog.com  PLAN YOURCONTENT AHEADOF TIME.SET A SCHEDULE.STICK TO IT.
  • @MarkoSaric  HowToMakeMyBlog.com  PLAN YOURCONTENT AHEADOF TIME.SET A SCHEDULE.STICK TO IT.ANALYSE THE DATA.
  • @MarkoSaric  HowToMakeMyBlog.com  PLAN YOURCONTENT AHEADOF TIME.SET A SCHEDULE.STICK TO IT.ANALYSE THE DATA.OPTIMISE.
  • @MarkoSaric  HowToMakeMyBlog.com  PLAN YOURCONTENT AHEADOF TIME.SET A SCHEDULE.STICK TO IT.ANALYSE THE DATA.OPTIMISE.REPEAT.
  • @MarkoSaric  HowToMakeMyBlog.com  PLAN YOURCONTENT AHEADOF TIME.SET A SCHEDULE.STICK TO IT.ANALYSE THE DATA.OPTIMISE.REPEAT AGAIN!
  • @MarkoSaric    HowToMakeMyBlog.com