Blogging For Business 101

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My presentation from OML from May 2013. On top of speaking about why blogging is good for brands, I also gave some advice on setting up and running commercial blogs, tips on developing a content …

My presentation from OML from May 2013. On top of speaking about why blogging is good for brands, I also gave some advice on setting up and running commercial blogs, tips on developing a content strategy for your business blog, and steps and techniques to finding and attracting visitors.

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  • 1. BLOGGING FORBUSINESS@MarkoSaric  HowToMakeMyBlog.com  
  • 2. BLOGGING FORBUSINESS101@MarkoSaric  HowToMakeMyBlog.com  
  • 3. CONTENTMARKETING@MarkoSaric  HowToMakeMyBlog.com  
  • 4. IS THE FUTURE OFONLINEMARKETINGCONTENTMARKETING@MarkoSaric  HowToMakeMyBlog.com  
  • 5. @MarkoSaric  HowToMakeMyBlog.com  COMPANIES ARE GETTINGOBSESSED WITH CREATINGCONTENT
  • 6. @MarkoSaric  HowToMakeMyBlog.com  THE BEST WAY TOINTEGRATE CONTENT INTOYOUR WEBSITE IS WITH ABLOG
  • 7. BLOGGING ON AREGULAR BASISSERVES A WIDERANGE OFPURPOSES…@MarkoSaric  HowToMakeMyBlog.com  
  • 8. …OUTSIDE OFWHAT YOU CAN DOON YOUR WEBSITE,YOUR SOCIALMEDIA PROFILESAND YOURADVERTISING@MarkoSaric  HowToMakeMyBlog.com  
  • 9. KEY BENEFITS OFBLOGGING@MarkoSaric  HowToMakeMyBlog.com  
  • 10. KEY BENEFITS OFBLOGGING@MarkoSaric  HowToMakeMyBlog.com  I                          BLOGGING  
  • 11. KEY BENEFITS OF BLOGGING:@MarkoSaric  HowToMakeMyBlog.com  GET VISITORS
  • 12. @MarkoSaric  HowToMakeMyBlog.com  GET VISITORSBLOGS ARE SOCIAL.MORE SHARABLE/LINKABLE.EXCELLENT SOURCEOF SEARCH TRAFFIC.
  • 13. KEY BENEFITS OF BLOGGING:@MarkoSaric  HowToMakeMyBlog.com  FLEXIBILITYCONTROLOWNERSHIP
  • 14. @MarkoSaric  HowToMakeMyBlog.com  FLEXIBILITY CONTROL OWNERSHIPYOU OWN IT ANDCONTROL IT.
  • 15. @MarkoSaric  HowToMakeMyBlog.com  FLEXIBILITY CONTROL OWNERSHIPYOU OWN IT ANDCONTROL IT. UNLIKEYOUR SOCIAL MEDIA.
  • 16. @MarkoSaric  HowToMakeMyBlog.com  FLEXIBILITY CONTROL OWNERSHIPYOU OWN IT ANDCONTROL IT. UNLIKEYOUR SOCIAL MEDIA.LENGTHIERCONTENT.
  • 17. @MarkoSaric  HowToMakeMyBlog.com  FLEXIBILITY CONTROL OWNERSHIPYOU OWN IT ANDCONTROL IT. UNLIKEYOUR SOCIAL MEDIA.LENGTHIERCONTENT.LONGER SHELF-LIFE.
  • 18. KEY BENEFITS OF BLOGGING:@MarkoSaric  HowToMakeMyBlog.com  BUILD TRUST
  • 19. @MarkoSaric  HowToMakeMyBlog.com  BUILD TRUSTIN-DEPTH CONTENT.
  • 20. @MarkoSaric  HowToMakeMyBlog.com  BUILD TRUSTIN-DEPTH CONTENT.ADD VALUE.
  • 21. @MarkoSaric  HowToMakeMyBlog.com  BUILD TRUSTIN-DEPTH CONTENT.ADD VALUE.BUILD AUTHORITY,CREDIBILITY ANDBRAND AWARENESS.
  • 22. KEY BENEFITS OF BLOGGING:@MarkoSaric  HowToMakeMyBlog.com  ALL ABOUT THEBOTTOM LINE
  • 23. @MarkoSaric  HowToMakeMyBlog.com  ALL ABOUT THE BOTTOM LINESPEND LESSMARKETING $$$.
  • 24. @MarkoSaric  HowToMakeMyBlog.com  ALL ABOUT THE BOTTOM LINEEARN MORE MEDIA.
  • 25. @MarkoSaric  HowToMakeMyBlog.com  ALL ABOUT THE BOTTOM LINEDRIVE TARGETEDTRAFFIC TOCONVERSION PAGES.
  • 26. SETTING UP A BUSINESSBLOG@MarkoSaric  HowToMakeMyBlog.com  
  • 27. @MarkoSaric  HowToMakeMyBlog.com  CORPORATE BLOGS AREBORING.
  • 28. @MarkoSaric  HowToMakeMyBlog.com  PRESS  RELEASES  
  • 29. @MarkoSaric  HowToMakeMyBlog.com  PRESS  RELEASES  SALES  PITCHES  
  • 30. @MarkoSaric  HowToMakeMyBlog.com  PRESS  RELEASES  ‘’WE  ARE  THE  BEST’’  TALK  SALES  PITCHES  
  • 31. @MarkoSaric  HowToMakeMyBlog.com  PRESS  RELEASES  ‘’WE  ARE  THE  BEST’’  TALK  CHECKBOX  TICKED  OFF  SALES  PITCHES  
  • 32. BLOGGING IS NOT JUST ATICK OFF THE LIST.@MarkoSaric  HowToMakeMyBlog.com  
  • 33. BLOGGING IS NOT JUST ATICK OFF THE LIST.BLOGGING IS HARD WORK.@MarkoSaric  HowToMakeMyBlog.com  
  • 34. BLOGGING IS NOT JUST ATICK OFF THE LIST.BLOGGING IS HARD WORK.GREAT CONTENT IS KEY.@MarkoSaric  HowToMakeMyBlog.com  
  • 35. WITHOUT GREAT CONTENTTHERE IS NO:@MarkoSaric  HowToMakeMyBlog.com  
  • 36. WITHOUT GREAT CONTENTTHERE IS NO:@MarkoSaric  HowToMakeMyBlog.com  SEO
  • 37. WITHOUT GREAT CONTENTTHERE IS NO:@MarkoSaric  HowToMakeMyBlog.com  SEOSOCIAL MEDIA MARKETING
  • 38. WITHOUT GREAT CONTENTTHERE IS NO:@MarkoSaric  HowToMakeMyBlog.com  SEOSOCIAL MEDIA MARKETINGCOMMUNITY
  • 39. @MarkoSaric  HowToMakeMyBlog.com  HUMANISE YOUR COMPANY.
  • 40. @MarkoSaric  HowToMakeMyBlog.com  HUMANISE YOUR COMPANY.YOU MIGHT EVEN NEED TOIGNORE YOUR CORPORATECOMMUNICATION STYLE.
  • 41. @MarkoSaric  HowToMakeMyBlog.com  YOU MIGHT NEED TO GET OUTOF YOUR COMFORT ZONE.
  • 42. @MarkoSaric  HowToMakeMyBlog.com  A FULLY FOCUSED CONTENTMARKETING STRATEGY ISNEEDED.
  • 43. @MarkoSaric  HowToMakeMyBlog.com  IDENTIFY YOUR TARGETAUDIENCE
  • 44. @MarkoSaric  HowToMakeMyBlog.com  IDENTIFY YOUR TARGETAUDIENCE:UNDERSTAND YOURAUDIENCE.
  • 45. @MarkoSaric  HowToMakeMyBlog.com  IDENTIFY YOUR TARGETAUDIENCE:UNDERSTAND YOURAUDIENCE.WHO WILL CONSUME MYCONTENT?
  • 46. @MarkoSaric  HowToMakeMyBlog.com  IDENTIFY YOUR TARGETAUDIENCE:UNDERSTAND YOURAUDIENCE.WHO WILL CONSUME MYCONTENT?WHO DO I PRODUCE THECONTENT FOR?
  • 47. @MarkoSaric  HowToMakeMyBlog.com  SET GOALS AND KPIs FORYOUR BLOG
  • 48. @MarkoSaric  HowToMakeMyBlog.com  SOFT:
  • 49. @MarkoSaric  HowToMakeMyBlog.com  SOFT:LIKES
  • 50. @MarkoSaric  HowToMakeMyBlog.com  SOFT:LIKESRETWEETS
  • 51. @MarkoSaric  HowToMakeMyBlog.com  SOFT:LIKESRETWEETSSHARES
  • 52. @MarkoSaric  HowToMakeMyBlog.com  SOFT:LIKESRETWEETSSHARESCOMMENTS
  • 53. @MarkoSaric  HowToMakeMyBlog.com  SOFT:LIKESRETWEETSSHARESCOMMENTSPAGEVIEWS
  • 54. @MarkoSaric  HowToMakeMyBlog.com  SOFT:LIKESRETWEETSSHARESCOMMENTSPAGEVIEWSENGAGEMENT
  • 55. @MarkoSaric  HowToMakeMyBlog.com  HARD:
  • 56. @MarkoSaric  HowToMakeMyBlog.com  HARD:LEADS
  • 57. @MarkoSaric  HowToMakeMyBlog.com  HARD:LEADSSUBSCRIBERS
  • 58. @MarkoSaric  HowToMakeMyBlog.com  HARD:LEADSSUBSCRIBERSCUSTOMERS
  • 59. @MarkoSaric  HowToMakeMyBlog.com  HARD:LEADSSUBSCRIBERSCUSTOMERSPROFIT
  • 60. @MarkoSaric  HowToMakeMyBlog.com  YOUR GOALS SHOULDINFLUENCE EVERYTHING YOUDO IN CONTENT MARKETING.
  • 61. @MarkoSaric  HowToMakeMyBlog.com  CONTENT IS STRONGER WHENCREATED WITH A PURPOSEAND A GOAL IN MIND.
  • 62. @MarkoSaric  HowToMakeMyBlog.com  TOOLS
  • 63. @MarkoSaric  HowToMakeMyBlog.com  TOOLSWORDPRESS.ORG
  • 64. @MarkoSaric  HowToMakeMyBlog.com  INSTALL IT ON YOUR OWNHOSTING ACCOUNT.
  • 65. @MarkoSaric  HowToMakeMyBlog.com  WORDPRESS PLUGINS GIVEYOU THOUSANDS OFFEATURES ANDFUNCTIONALITIES TO USE.
  • 66. @MarkoSaric  HowToMakeMyBlog.com  SOCIAL SHARE BUTTONS.
  • 67. @MarkoSaric  HowToMakeMyBlog.com  SOCIAL SHARE BUTTONS.RELATED POSTS THUMBNAILS.
  • 68. @MarkoSaric  HowToMakeMyBlog.com  SOCIAL SHARE BUTTONS.RELATED POSTS THUMBNAILS.LEAD COLLECTION.
  • 69. @MarkoSaric  HowToMakeMyBlog.com  SOCIAL SHARE BUTTONS.RELATED POSTS THUMBNAILS.LEAD COLLECTION.SEARCH ENGINE OPTIMISATION.
  • 70. @MarkoSaric  HowToMakeMyBlog.com  TOOLSGOOGLE ANALYTICS
  • 71. @MarkoSaric  HowToMakeMyBlog.com  GOOGLE ANALYTICS.FOR DATA.
  • 72. @MarkoSaric  HowToMakeMyBlog.com  GOOGLE ANALYTICS.FOR DATA.VISITOR DATA.
  • 73. @MarkoSaric  HowToMakeMyBlog.com  GOOGLE ANALYTICS.FOR DATA.VISITOR DATA.REFERRAL DATA.
  • 74. @MarkoSaric  HowToMakeMyBlog.com  GOOGLE ANALYTICS.FOR DATA.VISITOR DATA.REFERRAL DATA.CONTENT DATA.
  • 75. @MarkoSaric  HowToMakeMyBlog.com  START PRODUCING GREATCONTENT.
  • 76. @MarkoSaric  HowToMakeMyBlog.com  USE: ATTRACTIVE HEADLINES.
  • 77. @MarkoSaric  HowToMakeMyBlog.com  USE: MULTIMEDIA.
  • 78. @MarkoSaric  HowToMakeMyBlog.com  USE: TIMELESSNESS.
  • 79. @MarkoSaric  HowToMakeMyBlog.com  BUILD IT AND THEY WILLCOME.
  • 80. @MarkoSaric  HowToMakeMyBlog.com  BUILD IT AND THEY WILL NOTCOME.
  • 81. @MarkoSaric  HowToMakeMyBlog.com  IF YOU DON’T GO OUT THEREAND TELL PEOPLE ABOUT IT…
  • 82. @MarkoSaric  HowToMakeMyBlog.com  …NOBODY WILL KNOW ABOUTYOUR CONTENT.
  • 83. @MarkoSaric  HowToMakeMyBlog.com  DO FISH WHERE THE FISH ARE.
  • 84. @MarkoSaric  HowToMakeMyBlog.com  DO REACH OUT TO THEINFLUENCERS.
  • 85. @MarkoSaric  HowToMakeMyBlog.com  DO CONTRIBUTE REGULARLYTO HIGH-TRAFFIC SITES.
  • 86. @MarkoSaric  HowToMakeMyBlog.com  DO STEAL ATTENTION FROMEXISTING CONVERSATIONS.
  • 87. @MarkoSaric  HowToMakeMyBlog.com  EVEN DO PAY-PER-CLICK IF ITIS NECESSARY.
  • 88. @MarkoSaric  HowToMakeMyBlog.com  DEVELOP AN EDITORIAL CALENDAR
  • 89. @MarkoSaric  HowToMakeMyBlog.com  PLAN YOURCONTENT AHEADOF TIME.
  • 90. @MarkoSaric  HowToMakeMyBlog.com  PLAN YOURCONTENT AHEADOF TIME.SET A SCHEDULE.
  • 91. @MarkoSaric  HowToMakeMyBlog.com  PLAN YOURCONTENT AHEADOF TIME.SET A SCHEDULE.STICK TO IT.
  • 92. @MarkoSaric  HowToMakeMyBlog.com  PLAN YOURCONTENT AHEADOF TIME.SET A SCHEDULE.STICK TO IT.ANALYSE THE DATA.
  • 93. @MarkoSaric  HowToMakeMyBlog.com  PLAN YOURCONTENT AHEADOF TIME.SET A SCHEDULE.STICK TO IT.ANALYSE THE DATA.OPTIMISE.
  • 94. @MarkoSaric  HowToMakeMyBlog.com  PLAN YOURCONTENT AHEADOF TIME.SET A SCHEDULE.STICK TO IT.ANALYSE THE DATA.OPTIMISE.REPEAT.
  • 95. @MarkoSaric  HowToMakeMyBlog.com  PLAN YOURCONTENT AHEADOF TIME.SET A SCHEDULE.STICK TO IT.ANALYSE THE DATA.OPTIMISE.REPEAT AGAIN!
  • 96. @MarkoSaric    HowToMakeMyBlog.com