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Women in EngineeringGlobal Marathon 2009Into the Internet: Search  Engine Optimisation        Marie Howell
What is Search Engine   Optimisation?                                  Paid                        Organic                ...
The Conversion Value Chain           sales
Search Engine Optimisation
Elements of Optimising     Websites
Technical•   Web server configuration•   Domains & IP Addresses•   Technical platform•   Dynamic & static programming•   H...
User Behaviour           Source: Enquiro Eye Tracking Studies
User Behaviour: Blended        Search               Source: Enquiro Eye Tracking Studies
On Page ElementsHTML was designed as a tool to publish academic papers to the internet.Those design constraints are replic...
Authority “…the world can be seen as only connections,  nothing else… a piece of information is reallydefined only by what...
Authority “…the world can be seen as only connections,  nothing else… a piece of information is reallydefined only by what...
Skills•   Technical: Coding / Analysis•   Research•   information retrieval•   Critical thinking•   Logic & reasoning•   P...
Women in EngineeringGlobal Marathon 2009Into the Internet: Search  Engine Optimisation        Marie Howell
Women In Engineering Presentation 2009
Women In Engineering Presentation 2009
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Women In Engineering Presentation 2009

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Participating in the Women in Engineering Day 2009, this presentation covers a high level overview of Search Engine Optimisation (SEO) at that time.

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Transcript of "Women In Engineering Presentation 2009"

  1. 1. Women in EngineeringGlobal Marathon 2009Into the Internet: Search Engine Optimisation Marie Howell
  2. 2. What is Search Engine Optimisation? Paid Organic Results
  3. 3. The Conversion Value Chain sales
  4. 4. Search Engine Optimisation
  5. 5. Elements of Optimising Websites
  6. 6. Technical• Web server configuration• Domains & IP Addresses• Technical platform• Dynamic & static programming• Hierarchical site structure• Embedded code• URL structure• Google Webmaster Guidelines
  7. 7. User Behaviour Source: Enquiro Eye Tracking Studies
  8. 8. User Behaviour: Blended Search Source: Enquiro Eye Tracking Studies
  9. 9. On Page ElementsHTML was designed as a tool to publish academic papers to the internet.Those design constraints are replicated in the Search Engines view of HTMLand how they treat it and, therefore, this also impacts on ranking: © M Howell 2008
  10. 10. Authority “…the world can be seen as only connections, nothing else… a piece of information is reallydefined only by what it’s related to, and how it’s related. There really is little else to meaning. The structure is everything.” Sir Tim Berners-Lee
  11. 11. Authority “…the world can be seen as only connections, nothing else… a piece of information is reallydefined only by what it’s related to, and how it’s related. There really is little else to meaning. The structure is everything.” Sir Tim Berners-Lee
  12. 12. Skills• Technical: Coding / Analysis• Research• information retrieval• Critical thinking• Logic & reasoning• Planning & Strategising• Testing & analysing• Effective Communication
  13. 13. Women in EngineeringGlobal Marathon 2009Into the Internet: Search Engine Optimisation Marie Howell

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