TripAdvisor - Web 2.0 Applications Case Study

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Casestudy for Web 2.0 Applications assignment at QUT.

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TripAdvisor - Web 2.0 Applications Case Study

  1. 1. C ase U se b 2.0 eW
  2. 2. WhatIsTripAdvisor! Founded in 2000! Currently one of the world’s largest travel websites
  3. 3. er n1 HarnessingCollectiveIntelligencePatt ! 45 Million Reviews - 20 Million Users ! Users can submit: Reviews, “Helpful Votes”, Photos ! These then effect the popularity index
  4. 4. er n2 DataIsTheNextIntelInsidePatt ! 45 Million Reviews - Equivalent to Millions of Travel Books ! Whole World In Your Pocket ! Read-Write Web ! ! !
  5. 5. InnovationInAssembly er n3Patt
  6. 6. er n4 RichUserExperiencePatt ! Personalised Menus, allowing for tailored information ! Dynamic Searches, broken down into subsections ! Simplistic Design
  7. 7. SoftwareAboveTheLevelOfASingleDevice er n5Patt ! 6 different mobile devices ! Leverage the rich media available - Makes device “smarter” ! Access anywhere
  8. 8. PerpetualBeta er n6Patt
  9. 9. er n7 LeveragingTheLongTailPatt ! A review is a review ! Previous Alternative - Travel Guide
  10. 10. er n8 LightweightModels&CostEffectiveScalabilityPatt ! Has 900+ Employees ! Wikipedia only has 22
  11. 11. BuildOnCollectiveUserValue
  12. 12. ActivateNetworkEffects
  13. 13. WorkThroughSocialNetworks
  14. 14. DynamicallySyndicateCompetence
  15. 15. RecombineInnovations
  16. 16. WantMore?www.Tripadvisor.comhttp://oreilly.com/web2/archive/what-is-web-20.html

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