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Top 10 Trends for Interactive Marketers in 2008 Presentation to TIMA By Howard Greenstein President and Social Media Evangelist, The Harbrooke Group [email_address] http://www.harbrooke.com Search I’m Feeling Lucky
In total,nearly 141 million Americans viewed online video in December. Google Sites also captured the largest online video audience with 79 million unique viewers, followed by Fox Interactive Media with 43.9 million and Yahoo! Sites with 38.2 million.
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
“ A Brand is no longer what we tell the consumer it is – it is what consumers tell each other it is .” - Scott D. Cook, Founder and Chairman, Intuit, Board Member, Proctor and Gamble
RockYou-Sweeney Todd Created co-branded quiz within the Likeness application titled “Best Johnny Depp Characters” to promote Sweeney Todd debut. Newsfeed Promotion On-page Click-thru to Learn More About Movie Results:
186k quizzes taken in 1 month, generating 2MM impressions
7MM additional impressions on matches page, with 46K click-thrus to movie site
"As far as everyone can tell, this was the highest one-on-one branded interaction known to date that ever took place on Second Life," said Greg Foster, chairman and president of Imax Filmed Entertainment. "Reaching 15,000 people in exactly the demographic you're shooting over seven days is sort of hitting the marketing bonanza.”
To quote Eric Rice: “What if, EA, who already has plenty of experience in 3D, environments, personalization, sim residences, and community, found a way that made each safehouse inside of any given racing franchise?”
What kind of new marketing methods are your clients asking for they weren’t asking for last year?
Google reports that it receives 50 times more search requests from Apple iPhones than any other mobile phone on the market. It also said mobile search will out pace regular computer internet search in the next few years …Initially it thought there must be some errors, but later analysis proved that it did come from iPhones according to Vic Gundotra, head of Google’s mobile operations
Open Social is a platform that allows developers to write widgets once, and display them on MySpace as well as other Social Networks. This makes it even easier to write widgets once, reach people everywhere.
“ It's going to be very interesting to see how it shakes out,” Sorrell said. “We buy about £200m of their media and that's up from about £150m last year . Google is a short-term friend and a long-term enemy and probably the shorter term just got a little bit shorter and the longer term got a bit closer as a result of the DoubleClick acquisition,” he said.
WPP acquired 24/7 RealMedia in May of 2007
New search marketing war brewing - Everyone vs. Google (hence the Y!/MSFT discussions, Y!/Newscorp, Y!/AOL, etc.)
"Don't be evil" is said to recognize that large corporations can often maximize short-term profits with actions that destroy long-term brand image and competitive position. By instilling a Don't Be Evil culture, the corporation establishes a baseline for decision making that can enhance the trust and image of the corporation that outweighs short-term gains from violating the Don't Be Evil principles.