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The Wired Nonprofit Excerpt
 

The Wired Nonprofit Excerpt

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A sample of slides used from the Wired Nonprofit class at NYU SCPS at the Heyman Center for Philanthropy and Fundraising. From Marcia Stepanek, Tom Watson and Howard Greenstein

A sample of slides used from the Wired Nonprofit class at NYU SCPS at the Heyman Center for Philanthropy and Fundraising. From Marcia Stepanek, Tom Watson and Howard Greenstein

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    The Wired Nonprofit Excerpt The Wired Nonprofit Excerpt Presentation Transcript

    • Excerpted Slides from:“The Wired Nonprofit” NYU Class forSXSW Panel Picker Application 2013
    • The Wired Nonprofit: Strategy and Practice NYU Heyman Center for Philanthropy and Fundraising FDGR1-GC-3105 Spring 2012
    • the professors:• Marcia Stepanek @CauseGlobal mas405@nyu.edu• Howard Greenstein @howardgr Howard@Harbrooke.com• Tom Watson @tomwatson tom@causewired.com
    • “we’re now in thesecond social media age -- between backlash and re-invention.”
    • Guest List• Ramya Raghaven, YouTube - 2/29• Andrew Rasiej, Founder, techPresident - 3/3• Jon Vidar, The Tiziano Project - 3/3• Bicephaly - 3/3• Jake Porway, Data Without Borders - 3/7• Jason Hansman, Community Mgr/iava.org - 3/21• George Weiner, CTO, dosomething.org - 3/28• Suzanne Seggerman, Games for Change - 4/4• Eli Pariser, “The Filter Bubble” - 4/11• Carol Cone/Mari Kuraishi-Global Giving - 4/25
    • “We’re at this very early stage of a true revolution. The people are turning to each other, away from big entities. The Singularity that Ray Kurzweil talks about? F--- that. The true singularity is when people use networks to “do it ourselves.’Scott Heiferman, CEO, cofounder, Meetup - 2/14/12 Social Media Week
    • “Superfans” and other enthusiasts
    • #takebackthepink
    • “don’t get mubaraked.” (“Caught not utilizing social media to listen and thereby being rendered irrelevant.”) - Kristin Taylor
    • Measuring influence
    • 3 Types of ‘Social’communities and networks and swarms (oh, my!) and swarms (oh, my!)
    • KONY2012
    • #StopKony had 12,000 tweets per 10 minutes at the height of events; #SXSW only 900
    • Occupy’s ‘Swarm Strategy’
    • Define Your Audience. who do you need to reach? who do you need to hear?
    • SocialBro
    • Define how to reach your goals.
    • Brainstorm the Tool Options
    • Decide which channels are right.
    • Mapping a Campaign 101
    • HARVARD BUSINESS REVIEW: Case Study United Airlines Customer Case
    • from The New Yorker