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The Wired Nonprofit Excerpt

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A sample of slides used from the Wired Nonprofit class at NYU SCPS at the Heyman Center for Philanthropy and Fundraising. From Marcia Stepanek, Tom Watson and Howard Greenstein

A sample of slides used from the Wired Nonprofit class at NYU SCPS at the Heyman Center for Philanthropy and Fundraising. From Marcia Stepanek, Tom Watson and Howard Greenstein

Published in: Education, Technology, Business

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  • 1. Excerpted Slides from:“The Wired Nonprofit” NYU Class forSXSW Panel Picker Application 2013
  • 2. The Wired Nonprofit: Strategy and Practice NYU Heyman Center for Philanthropy and Fundraising FDGR1-GC-3105 Spring 2012
  • 3. the professors:• Marcia Stepanek @CauseGlobal mas405@nyu.edu• Howard Greenstein @howardgr Howard@Harbrooke.com• Tom Watson @tomwatson tom@causewired.com
  • 4. “we’re now in thesecond social media age -- between backlash and re-invention.”
  • 5. Guest List• Ramya Raghaven, YouTube - 2/29• Andrew Rasiej, Founder, techPresident - 3/3• Jon Vidar, The Tiziano Project - 3/3• Bicephaly - 3/3• Jake Porway, Data Without Borders - 3/7• Jason Hansman, Community Mgr/iava.org - 3/21• George Weiner, CTO, dosomething.org - 3/28• Suzanne Seggerman, Games for Change - 4/4• Eli Pariser, “The Filter Bubble” - 4/11• Carol Cone/Mari Kuraishi-Global Giving - 4/25
  • 6. “We’re at this very early stage of a true revolution. The people are turning to each other, away from big entities. The Singularity that Ray Kurzweil talks about? F--- that. The true singularity is when people use networks to “do it ourselves.’Scott Heiferman, CEO, cofounder, Meetup - 2/14/12 Social Media Week
  • 7. “Superfans” and other enthusiasts
  • 8. #takebackthepink
  • 9. “don’t get mubaraked.” (“Caught not utilizing social media to listen and thereby being rendered irrelevant.”) - Kristin Taylor
  • 10. Measuring influence
  • 11. 3 Types of ‘Social’communities and networks and swarms (oh, my!) and swarms (oh, my!)
  • 12. KONY2012
  • 13. #StopKony had 12,000 tweets per 10 minutes at the height of events; #SXSW only 900
  • 14. Occupy’s ‘Swarm Strategy’
  • 15. Define Your Audience. who do you need to reach? who do you need to hear?
  • 16. SocialBro
  • 17. Define how to reach your goals.
  • 18. Brainstorm the Tool Options
  • 19. Decide which channels are right.
  • 20. Mapping a Campaign 101
  • 21. HARVARD BUSINESS REVIEW: Case Study United Airlines Customer Case
  • 22. from The New Yorker

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