Chicago Efactor - Personal Branding
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Chicago Efactor - Personal Branding Chicago Efactor - Personal Branding Presentation Transcript

    • PRESENTATION TO THE E.FACTOR CHICAGO
    • BY HOWARD GREENSTEIN
    • PRESIDENT
    • THE HARBROOKE GROUP, INC.
    PERSONAL BRANDING USING SOCIAL MEDIA: THE BRAND CALLED “ME”
  • Social Media
    • Describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves.
    • Social Software: “Software that’s no fun to experiment with by yourself.” (It needs friends in order to work)
  • Elements of Social Media
    • Social Networks
    • Photo and video sharing sites
    • Blogs and Micro Blogging (like Twitter)
    • Podcasts
    • Your Site (in whatever form you make it)
  • How many of you have…
    • Facebook Page
    • LinkedIn Profile
    • E.Factor Profile
    • MySpace
    • Digg, Stumble Upon, Del.icio.us
    • Blog?
    • Podcast or Video Cast?
  • What I hope you’ll learn
    • Social Media and Social Networks are easy for you to join
    • Having an Online Personal Brand can help you find valuable connections for your job, your business and your future
    • There are no ‘right answers’ about how to best interact
  • Social Network
    • Technically, a social network is a:
      • social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency...
  • Examples of Business Social Networking Sites
    • B2B
      • LinkedIn
        • A “Must Use” destination
      • XING
        • Social network with 20MM+ users. Business is facilitated as users connect other users.
        • 4M+ paying users primarily in Europe; used to make business introductions and connect for sales leads.
      • E.Factor
        • A business network for Entrepreneurs
  • Examples: Consumer Social Networking Sites
    • MySpace
      • 180+ million users (and growing), 6th largest web property (Alexa)
      • The new way music gets discovered
    • Facebook
      • 170+ million users, the place everyone wants to be now for business and social connections.
      • Fastest growing of all Social Networks; Huge in 12-34, growing 35+. Facebook is the 2nd most-trafficked social media site in the world (comScore)
    • Imeem, BuzzNet, MOG
    • TV Sites like IslandDoo
  • “Welcome to the Jungle”
  • Web 2.0 and Social Media Expression
  • Branding http://flickr.com/photos/infinitewilderness/657085433/ http://flickr.com/photos/mcdemoura/2990151584/sizes/m/
  • Aug 1997 – Fast Company – The Brand Called You
    • Start right now: as of this moment you're going to think of yourself differently! You're not an "employee" of General Motors, you're not a "staffer" at General Mills, you're not a "worker" at General Electric …You don't "belong to" any company for life, and your chief affiliation isn't to any particular "function." You're not defined by your job title and you're not confined by your job description.
    • Starting today you are a brand.
  • 2005
    • What Peters Predicted has come to pass:
    • Business Week Cover 5/2/05 “Blogs Will Change Your Business”
    • It’s not just the blogs – it is the bloggers
    • Robert Scoble gets to call out Steve Ballmer at MSFT
    • July 11, blogger and former EW editor Jeff Jarvis calls out Dell – eventually materially affecting their stock price
  • Brand called Barack
  • New Ways to think about Communications
    • “ We are the authors of each other.”
      • Doc Searls
    • “ I am who I am because of who we are together.”
      • Definition of the Zulu word Ubuntu.
        • (Ubuntu is also the name of popular variant of the Linux free operating system.)
  • “ Consumers” are now “Producers”
      • My Space
      • Facebook
      • LinkedIn
      • Photo sharing
      • Second Life
      • Open Source Software
  • Your Digital Footprint can grow as big as you make it http://flickr.com/photos/coppergecko/316162964
  • What is your brand?
    • Howardgr
    • AskFrasco
    • NurtureGirl
    • Geek Mommy
  • Who owns your brand?
    • You manage your brand
    • Your customers, partners, employers decide what your brand means to them, every time they interact with you – or when they talk about you with their peers or extended networks
  • GeekMommy’s brand
    • Whatever it is, use it everywhere as a network ID – so people can find you. (Digg, Delicious, Stumble Upon, YouTube, etc)
  • Where is your Brand’s Home?
    • Where will your brand, your image, have it’s home online?
      • A web page? Blog? Facebook? LinkedIn? E.Factor? Other location?
    • Search Engines Love Blogs
    • Publish on a regular basis
    • A place to link back to when you comment elsewhere
    • A place for others to point to
    Own your Home Base
  • Make It look Inviting
  • Build “outposts” and “passports”
    • A wonderful article by Chris Brogan-100 Personal Branding Tactics
      • http://www.chrisbrogan.com/100-personal-branding-tactics-using-social-media/
    • Outpost: Feeds of your content that show up in other networks, like on Facebook or LinkedIn
    • Passport: Accounts on other networks where you can find new connections, such as FB, Linked In, E.Factor, Flickr, YouTube, etc.
  • Identity and Presence: A “Place” online
    • Shawn Gold of MySpace consistently describes MySpace pages like a college kid’s apartment.
      • The outside has stuff he’d want everyone to see, like what songs he listens to and pictures of his friends
      • The next layer is what’s private- in the room that he only shows his close friends or girlfriends
        • Private pictures
        • Notes
        • Stuff parents can’t or shouldn’t see
  •  
  • Build a Network on LinkedIn
  • Read Guy Kawasaki’s Articles
    • http://blog.linkedin.com/2007/07/25/ten-ways-to-use/
      • Improve – list all your jobs
      • Customize “connectability” your public profile to be your name
      • Add your blog or website to your profile
      • Use LinkedIn before you meet with potential partners, clients, employers – find common relationships – do diligence
    • LinkedIn Extreme Makeover
      • http://blog.guykawasaki.com/2007/01/linkedin_profil.html
  • EFactor
  • Facebook
    • A Social Networking website where users create profiles that often contain photos and lists of personal interests, exchange private or public messages, and join groups of friends.
      • Facebook also allows 3rd party developers to create applications that leverage the Facebook platform to attract users to their web tools or sites.
  • Facebook Screens
  •  
  •  
  •  
  • “ I know I got a bad reputation”
    • What is Whuffie? According to Tara Hunt:
      • The sum of the reputation , influence , bridging capital and bonding capital, access to ideas and talent, access to resources, potential access to further resources, saved up favors , accomplishments (resumes, awards, articles, etc.) and the Whuffie of those who you have relationships with.
    • “ So, you can gain Whuffie through being nice, networked or notable.”
    • Source: http://www.horsepigcow.com/2008/08/05/you-cant-eat-whuffie-but-its-getting-harder-to-eat-without-it/
  • Pay it Forward, First
    • Blogger Sean Bohan asked: “Are you paying forward into Social Media’s equivalent of a 401k (relationships) by being an active participant?
    • What are you doing to give back to your community online, before you need something from them?
    http://www.seanbohan.com/2008/09/23/outreach-is-networking-for-your-social-media-efforts/
  • “ Teach Your Children Well”
  • Peer to Peer
    • What is it?
    • In the late 90’s we all decided to share our music peer-to-peer- NAPSTER
    • Now we share our networks, our locations, our data, and bits of our lives - in Social Networks and sites
  • What value does presence bring?
    • Reinforcing connections between far-flung people
    • Documenting personal (or business) details in a micro-blogging way - small thoughts captured quickly.
    • Chris Heuer calls it EM not IM - Everywhere/Everyone messaging
    • Chicago Junior League example
  • The brand that is Chris Brogan or Robert Scoble
    • Twitter
    • Flickr
    • Videos
    • Audio utterz etc
    • Blogs
    • Ever present at conferences
  • “ And in the end…”
  • Thank you
      • Contact: [email_address]
      • Site: Harbrooke.com
      • Blog: howardgreenstein.com/blog
      • Phone +1 646 652 7270
      • Skype/Twitter/Flickr/and more: HowardGr
      • Efactor: http://www.efactor.com/p/profile/nopop&id=1629