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Aug 1997 – Fast Company – The Brand Called You
Start right now: as of this moment you're going to think of yourself differently! You're not an "employee" of General Motors, you're not a "staffer" at General Mills, you're not a "worker" at General Electric …You don't "belong to" any company for life, and your chief affiliation isn't to any particular "function." You're not defined by your job title and you're not confined by your job description.
The sum of the reputation , influence , bridging capital and bonding capital, access to ideas and talent, access to resources, potential access to further resources, saved up favors , accomplishments (resumes, awards, articles, etc.) and the Whuffie of those who you have relationships with.
“ So, you can gain Whuffie through being nice, networked or notable.”