Start right now: as of this moment you're going to think of yourself differently! You're not an "employee" of General Motors, you're not a "staffer" at General Mills, you're not a "worker" at General Electric …You don't "belong to" any company for life, and your chief affiliation isn't to any particular "function." You're not defined by your job title and you're not confined by your job description.
Starting today you are a brand.
What Peters Predicted has come to pass:
Business Week Cover 5/2/05 “Blogs Will Change Your Business”
It’s not just the blogs – it is the bloggers
Robert Scoble gets to call out Steve Ballmer at MSFT
July 11, blogger and former EW editor Jeff Jarvis calls out Dell – eventually materially affecting their stock price
Brand called Barack
New Ways to think about Communications
“ We are the authors of each other.”
“ I am who I am because of who we are together.”
Definition of the Zulu word Ubuntu.
(Ubuntu is also the name of popular variant of the Linux free operating system.)
“ Consumers” are now “Producers”
Open Source Software
Your Digital Footprint can grow as big as you make it http://flickr.com/photos/coppergecko/316162964
What is your brand?
Who owns your brand?
You manage your brand
Your customers, partners, employers decide what your brand means to them, every time they interact with you – or when they talk about you with their peers or extended networks
Whatever it is, use it everywhere as a network ID – so people can find you. (Digg, Delicious, Stumble Upon, YouTube, etc)
Where is your Brand’s Home?
Where will your brand, your image, have it’s home online?
A web page? Blog? Facebook? LinkedIn? E.Factor? Other location?
Search Engines Love Blogs
Publish on a regular basis
A place to link back to when you comment elsewhere
A place for others to point to
Own your Home Base
Make It look Inviting
Build “outposts” and “passports”
A wonderful article by Chris Brogan-100 Personal Branding Tactics
A Social Networking website where users create profiles that often contain photos and lists of personal interests, exchange private or public messages, and join groups of friends.
Facebook also allows 3rd party developers to create applications that leverage the Facebook platform to attract users to their web tools or sites.
“ I know I got a bad reputation”
What is Whuffie? According to Tara Hunt:
The sum of the reputation , influence , bridging capital and bonding capital, access to ideas and talent, access to resources, potential access to further resources, saved up favors , accomplishments (resumes, awards, articles, etc.) and the Whuffie of those who you have relationships with.
“ So, you can gain Whuffie through being nice, networked or notable.”