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What works for the web
What works for the web
What works for the web
What works for the web
What works for the web
What works for the web
What works for the web
What works for the web
What works for the web
What works for the web
What works for the web
What works for the web
What works for the web
What works for the web
What works for the web
What works for the web
What works for the web
What works for the web
What works for the web
What works for the web
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What works for the web

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Presentation for non-web-developers on best practices for websites

Presentation for non-web-developers on best practices for websites

Published in: Education, Technology, Business
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  • Of course the where is on the web!
  • Two approaches to one business. Which is more effective? Try squinting.
  • Never everyone! Demographics: age, gender, socioeconomic status, level of education. Psychographics: attitudes, beliefs, lifestyles, opinions. Geographic segmentation: zip code, county, state. Job segmentation: farmers, managers, small business people. Specialty segmentation: 45- to 55-year-old females with arthritis who own Toyota Camrys. Focus on the group or groups that are the best fit for your website. Older audience: big enough text! Good contrast, black on white!
  • Are you a subject matter expert?
  • Readability is important. We don’t pay attention on the web. Comprehension starts being compromised when content exceeds 7th grade reading level (average American reading level).
  • Inverted or reverse pyramid. Say what’s important at the top! Remember the F for fast. Upper left-hand corner is your most valuable real estate.
  • Transcript

    • 1. Introduction Who • Audience What • Message Why • Credibility How • Writing for the web • Effective images
    • 2. What don’t people do on the web? • Read. • They scan instead. • F for fast.
    • 3. What does it mean for us? • Provide content that can be scanned. • Avoid: “walls of text.” • Think: “at a glance.” • White space • Subheads • Bullets
    • 4. What do people do on the web? In order of popularity • Email • Search • Get news • Buy products online • Use social media www.visioncreation.co.uk
    • 5. Who is it for? • Know your audience.
    • 6. What do you offer? • • • • • Information and news Education and instructions Entertainment Social connection Products and services
    • 7. Why your site and not another? • • • • Credibility Trust Quality Rapport http://www.nateshivar.com/photos/
    • 8. Readability • Simple: 5th to 8th grade reading level
    • 9. Writing style • Clear: avoid jargon! “The exploitation of disciplinary boundaries may be seen as the authentication of localized small-group cultures.” “We're reaching out to leverage our ability to offer solutions. This low-hanging fruit is a game-changer, a no-brainer and a winwin situation. Let's touch base and take it to the next level!”
    • 10. Prioritize your information
    • 11. “Happy talk must die.” —Steve Krug • Don’t focus on how great you are with vague terms (“the best”) and self-congratulatory promotional writing. • Specify what makes you great! – Facts and stats – Stories – Real-world problems you solved
    • 12. Consequence of difficulties?
    • 13. Images • Do they tell a story? • Avoid clutter! • Images needs to be compelling, distinctive, unusual, beautiful or eye-catching
    • 14. Images should be compelling Photo by Kyle Spradley
    • 15. In contrast thebittenword
    • 16. Images can be unusual Photo by Steven Depolo. Photo Illustration by Aaron Duke
    • 17. Or beautiful Photo by Kyle Spradley
    • 18. In conclusion • • • • • Respond to your audience Understand your own message Affirm people’s trust Write for the web Use the strongest photos you can—or none at all if you only have weak ones
    • 19. Thank you! Genevieve Howard howardg@missouri.edu Work web: cafnr.missouri.edu Personal web: genevievehoward.com Twitter: @HowGen

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