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CAFNR Communications Brown Bag session on Facebook
 

CAFNR Communications Brown Bag session on Facebook

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An overview of Facebook with questions to ask so you can build your own communication plan.

An overview of Facebook with questions to ask so you can build your own communication plan.

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    CAFNR Communications Brown Bag session on Facebook CAFNR Communications Brown Bag session on Facebook Presentation Transcript

    • Welcome!
      Brown Bag Session on Facebook
      Genevieve Howard
      CAFNR Communications
      August 18, 2010
    • How not to do Facebook
    • What we will talk about today
      An overview of Facebook.
      The people involved with your page.
      How to create a new page.
      Content suggestions.
      Your communications plan.
    • What is Facebook?
      23% of time on Internet spent on social networking.
      Online games 10% and E-mail 8%
      • Facebook: 500 million active members.
      • Average user creates 90 pieces of content ea. month.
      • More than 30 billion pieces of content (links, news stories, blog posts, notes, photos, etc.) shared each month.
      The average Facebook user is connected to 60 pages, groups and events.
      People that access Facebook via mobile are twice as active than non-mobile users.
      Sources: Nielsen Co., Facebook
    • Facebook Profile vs. Page
      Individual profiles represent real people and are limited to a certain number of friends.
      Business pages are an online presence for a group or celebrity and can have unlimited fans.
    • Ask yourself, why?
      Why use Facebook?
      Facebook is a good choice if you are ready for a long-term commitment and can continually provide fresh content.
      Types of content you might have
      Events and photos from events
      News and blog posts
      Research results
      Competition results
      Trivia questions
    • It’s free, right?
      There is no cost with starting a page.
      Consider the cost of time needed to create content and monitor the page.
    • What are your goals and objectives?
      How do you measure success?
      Decide what you want out of it before you get into it.
      Example
      GOAL: Increased online visibility
      OBJECTIVE: X number of fans
      OBJECTIVE: X number of monthly active users
    • Will a Facebook presence be supported?
    • Who will be your Facebookadmins?
      Admins
      Security: Monitor your page
      Creation: Post status updates and new links
      Responding: Research and answer questions
      • Think of your admin as your public spokesperson. Your Facebook admins will be the voice of your department/group.
    • Who will be your Facebook fans?
      Who is your audience?
      What do you want to talk about with them?
      Your content will depend on your audience. What do they care about?
    • How will you promote your page?
      Website?  You can also drive traffic from Facebook to your site. Use analytics to see the results.
      E-mail?
      Advertising?
      Print pieces?
      Word of mouth?
    • Creating a new page
    • Profile image can be up to 200 x 470 px
    • How frequently should I feed my page?
      Remember, this is a relationship. Be real.
      Keep it active but don’t overwhelm them.
      Avoid the HIDE button!
      Use Facebook as an extension of the communications you already provide.
      Find the best times to post based on your audience.
    • What about negative comments?
      If it’s a valid complaint, respond with acknowledgement and an alternative.
      Know your posting policy!
      This demonstrates the value of your page admins.
    • Long-term Planning
      Weekly Facebook Update E-mail
      Monthly active users
      How many people like something
      Wall posts and comments
      Visits
      Choose a regular assessment time.
    • Examples
      CAFNR
      Mizzou
      Texas Tech
      OSU Alumni
    • Thank you!
      Questions?
      Genevieve Howard
      howardg@missouri.edu
      Join the CAFNR LinkedIn group http://linkd.in/avOE44
      Be our fan on Facebook http://bit.ly/bSCgt8
      Follow us @cafnr