Ray Liotta Says Nothing for 1800
Tequila
by
Howard Davidson, Arlington, MA

Slide By :- Howard Davidson Arlington MA
Ray Liotta Says Nothing for 1800
Tequila
1800 Tequila is no stranger to invoking some mobster
swagger in its ad campaigns,...
These new ads by the VIA Agency show Liotta in a variety of situations,
often surrounded by men drinking insufficiently ma...
Noting the marketing approaches of rival tequila
brands, Smith further noted that it’s “not about
velvet ropes and artisan...
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Ray Liotta says nothing for 1800 Tequila - Howard Davidson Arlington MA

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Ray Liotta says nothing for 1800 Tequila by Howard Davidson Arlington MA

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  • 1800 Tequila is no stranger to evoking some mobster swagger in its ad campaigns, and their latest one is doubling down on the trend. Fabulous gangster-actor Ray Liotta has actually been enlisted for a series of new areas that will advertise 1800 as being, in the words of the business itself, 'The Goon Tequila.' Nevertheless, Ray Liotta states absolutely nothing for 1800 Tequila.
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Ray Liotta says nothing for 1800 Tequila - Howard Davidson Arlington MA

  1. 1. Ray Liotta Says Nothing for 1800 Tequila by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
  2. 2. Ray Liotta Says Nothing for 1800 Tequila 1800 Tequila is no stranger to invoking some mobster swagger in its ad campaigns, and their newest one is doubling down on the trend. Legendary gangsteractor Ray Liotta has been enlisted for a series of new spots that will promote 1800 as being, in the words of the company itself, “The Tough Guy Tequila.” However, Ray Liotta says nothing for 1800 Tequila. Slide By :- Howard Davidson Arlington MA
  3. 3. These new ads by the VIA Agency show Liotta in a variety of situations, often surrounded by men drinking insufficiently masculine cocktails. Liotta barely has a word of dialogue, but that’s just how VIA’s chief creative officer Greg Smith wanted it. He believes that Liotta projects the silent, masculine type of cool that 1800 is trying to capture with its new “Enough Said” campaign. Slide By :- Howard Davidson Arlington MA
  4. 4. Noting the marketing approaches of rival tequila brands, Smith further noted that it’s “not about velvet ropes and artisanal bottles and all that shit.” He wants tequila to recapture its old cowboy attitude and reputation for being “a guy’s guy’s drink.” Of course, this isn’t the first time that 1800 has flirted with Mafioso marketing. Their previous multi-year campaign featured actor Michael Imperioli, best known for his role as the druggedout gangster Christopher on The Sopranos. This time, however, 1800’s ads will be cutting all the chatter and letting Liotta’s tough countenance – and his manly drink – do all the talking. posted by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA

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